Carlsberg Malaysia ‘rides’ into Oktoberfest with “Bier Bike”

Malaysia's first-of-its-kind Oktoberfest Bier Bike was given a spin by [from left to right] Henrik Juel Andersen, Managing Director of Carlsberg Malaysia; Kai Schlickum, Vice President of Sales & Marketing of Mercedes Benz Malaysia; Kristian Dahl, Supply Chain Director of Carlsberg Malaysia; Seah Kok Leong, Chief Marketing Officer and General Manager of Magnum 4D Berhad; Peter Hourigan, General Manager and Vice President of Saujana Resort Kuala Lumpur; and Kenneth Soh, General Manager of Luen Heng Sdn Bhd.

Malaysia’s first-of-its-kind Oktoberfest Bier Bike was given a spin by [from left to right] Henrik Juel Andersen, Managing Director of Carlsberg Malaysia; Kai Schlickum, Vice President of Sales & Marketing of Mercedes Benz Malaysia; Kristian Dahl, Supply Chain Director of Carlsberg Malaysia; Seah Kok Leong, Chief Marketing Officer and General Manager of Magnum 4D Berhad; Peter Hourigan, General Manager and Vice President of Saujana Resort Kuala Lumpur; and Kenneth Soh, General Manager of Luen Heng Sdn Bhd.

As the largest annual Bavarian beer festival begins in Munich and around the world, over in our corner, Carlsberg Malaysia has once again brought Oktoberfest to local beer enthusiasts in a uniquely Carlsberg fashion. It will undoubtedly be a feast for the senses. Prost!

Time-honoured traditions will be celebrated at pubs and bars across the country in the true spirit of Oktoberfest, known as one of the most convivial beer festivals, with hearty steins of German brews Erdinger, Franziskaner and Lowenbrau complemented by the country’s most loved beer, Carlsberg. Continue reading

KRONENBOURG 1664 PUTS THE HUMOUR BACK INTO THE HUMDRUM LIVES OF HARDWORKING MALAYSIANS

‘Taste the French Way of Life’ gives fans an appetizing taste of the funnies with Comedy Night

‘Taste the French Way of Life’ gives fans an appetizing taste of the funnies with Comedy Night

It is now midway through to Kronenbourg 1664’s ‘Taste the French Way of Life’ campaign and it is not letting up. Kronenbourg 1664’s relentless quest to encourage urbanites to start enjoying work-life balance and quality moments will bring another amazing Friday night filled with laughter on October 3, 2014 as its Comedy Night takes over Tom, Dick & Harry’s in Oasis Square, Ara Damansara. Continue reading

The Official BPL Trophy Arrives in Malaysia

Photo 1 With the much-awaited Barclays Premier League 2014/2015 season finally kicking off in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy.

Fanning the passion of fans, the trophy was brought down by the league’s official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia.
At the launch held at Publika Shopping Gallery, invited guests and the public came together to welcome the ultimate symbol of league domination before it set off on a tour to selected locations across the country. Continue reading

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