Win A Million RM with Carlsberg CNY 2015 Promotion

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, prepares to light the Dragon Cannon to trigger the launch of Carlsberg's 2015 Chinese New Year campaign.

Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, prepares to light the Dragon Cannon to trigger the launch of Carlsberg’s 2015 Chinese New Year campaign.

Ushering in the Year of the Sheep with a nautical touch, Carlsberg Malaysia’s Chinese New Year (CNY) campaign is wishing consumers “Smooth sailing in a year of abundance” as it bids goodbye to the tumultuous events of the Year of the Horse to welcome a year of serenity, security and one that is simply smoother.  At its CNY campaign launch celebration, Carlsberg symbolically embarked on a ‘smooth’ journey into the Year of the Sheep by setting sail in a regal ‘Carlsberg Smooth Sailing Ship’ to mark the auspicious occasion of a new beginning. Continue reading

CARLSBERG BREWS LUCKY MILLIONAIRE IN THE YEAR OF THE SHEEP

Carlserbg CNy 2015Smoother sailing days are expected for the upcoming new lunar year as the challenging times in the Year of the Horse come to an end. For Carlsberg, the Year of the Sheep has an especially significant meaning as the brewery was originally founded in Denmark under this Chinese zodiac sign in 1847. With double the reason to celebrate the year of this animal sign, Carlsberg Malaysia is unleashing even more prosperity and good fortune on its consumers with a bounty of cash prizes. Continue reading

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