H-ARTISTRY – A BRAND NEW DIGITAL EXPERIENCE

_ONY4928The most anticipated party for music lovers around the nation, H-Artistry – The Global Art of Mixing 2016, brings a spectacular night of world class performances once again. The event, known for having a stellar line-up of musical acts from a range of genres featured Mad August, Tinashe, HyunA and DJ Crizzly. Held at the Malaysia International Exhibition and Convention Centre (MIECC) in Mines Resort City, the highly awaited H-Artistry 2016 saw party goers coming together for one of the best music events this year. Continue reading

Yummilicious Tiger White now on draught

Jessie Chuah, Tiger Beer marketing manager tapping Tiger White

Jessie Chuah, Tiger Beer marketing manager tapping Tiger White

The wait is finally over. Tiger Beer’s smooth innovative wheat beer, is now on draught, one year after its debut here.

Crafted with subtle spicy hints of clove, coriander, and orange peel, the brew is the first from Tiger Beer’s innovative lineup to be offered on tap.

Tiger Beer marketing manager Jessie Chuah says, “With the launch of Tiger White, we demonstrated that we have the tenacity to expand our portfolio, and to make this premium wheat beer more accessible to all consumers.Launched last October, I’m proud to see that Tiger White has progressed along nicely and now is the right time to bring our fans Tiger White on draught. We hope the brew will continue to be their drink of choice,” she said at Souled Out, Desa Sri Hartamas, one of 18 outlets celebrating the new offering. Continue reading

GUINNESS AMPLIFY 2016 REACHES A CRESCENDO

Fazz, performing at the Pop Up Show at The Bee

Fazz, performing at the Pop Up Show at The Bee

GUINNESS, Malaysia’s favourite black brew, marked the end of its AMPLIFY 2016 programme this weekend with a two-day celebration of local music at Publika mall. Featuring workshops and talks by big names in the international and local music industry, a ‘pop-up’ recording studio, and – of course – performances from some of Malaysia’s best bands, the conclusion of AMPLIFY 2016 offered something more for musicians and music lovers everywhere.

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Octoberfest morphs into Passport International Beerfest

13 Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers.

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