Sabahan wins the Heineken Star Serve National Finals 2017

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Daimler Kenn Cagas from The Beer Factory, Kota Kinabalu (left) duels with Richard Jugie from The Sarawak Club, Kuching to decide who will start the perfect pour ritual in the tie-breaker round of the Heineken® Star Serve National Finals 2017.

Hosted by HEINEKEN Malaysia Star Academy, the Heineken Star Serve returned for the 4th year to continue its search for Malaysia’s best bartender. Eight of the finest bartenders going head to head to pour the perfect pint of Heineken® draught beer. Daimler Kenn Cagas, all the way from The Beer Factory Kota Kinabalu was named Malaysia’s Hero of the Year and will be going on an all-expenses-paid trip to Amsterdam to explore the Heineken® Experience. Continue reading

3890Tigers Campaign Inspired Thousands To Stand Against Illegal Tiger Trade

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade. Continue reading

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