– The hugely-successful Guinness Amplify campaign finished on a high note this evening as thousands of Malaysian music fans came together to celebrate music Made of More at the Finale Show at KL Live. Topping the bill were rising stars MAGIC!, the Canadian Nu Reggae act that has taken the world by storm with their multi-platinum smash-hit single ‘Rude’.
Guinness Amplify: Music Made of More has been touring Peninsular Malaysia for the past seven weeks, bringing together some of the very best artists Malaysia has to offer in a showcase of the passion, talent, and dedication that our local musicians possess. Each weekend has seen a free-admission gig at various venues in Klang Valley, Johor, and Penang, before returning to KL for tonight’s Finale Show.
The extraordinary showcase Finale at KL Live kicked off with local electropop heroes Dash taking the stage with a high-energy set which delighted their fans and got the audience warmed up and ready to rock out to an incredible evening of live music. The five-piece from Kuala Lumpur had already headlined their own show in the Guinness Amplify Live Tour, and their inimitable stage presence and vibrancy thrilled the crowd once more as they blasted out some of their biggest hits including fan favourites ‘If I Don’t Stay’ and ‘Overrated Understatement’.
Next up was musical maestro OJ Law, who treated the audience to the unique stylings of his ‘Banana Indie Soulrocktronica’. Exemplifying the extraordinary nature of all the acts that have been involved in the Guinness Amplify campaign, OJ Law’s dedication to his craft shone through during his performance with an impressive and technically proficient set featuring crowd-pleasing current hit ‘Tongue Tied’.
Following these two talented local acts would be a challenge for anyone, but it was a task that MAGIC! were more than a match for. The Nu Reggae four-piece from Toronto took the stage to the screams of thousands of music fans eager to catch the band in their first ever performance in Malaysia, and wowed the crowd with a performance worthy of the band’s name.
MAGIC! took the crowd on a journey through their new album, ‘Don’t Kill the Magic’ to the obvious delight of fans, before finishing on smash-hit debut single ‘Rude’, which has taken the world by storm, earning the number 1 spot in the US and UK singles charts and going multi-platinum along the way.
The band’s fresh, up-beat Reggae-inspired riffs had music fans raising their glasses of GUINNESS® in the air in appreciation, providing an absolutely thrilling end to a phenomenal campaign which has inspired thousands of music fans all across the country.
Guinness Amplify: Music Made of More was a brand new music campaign from GUINNESS®, Malaysia’s favourite black brew, showcasing the talent, passion, and dedication of extraordinary acts from Malaysia and further afield. Each weekend for the duration of the 7-week campaign, Guinness Amplify: Live Tour gigs were held in venues across Klang Valley, Johor, and Penang, culminating in an extraordinary showcase Finale Show at KL Live. To find out more about the campaign and the artists involved, log on to www.amplify.com.my