Carlsberg Introduces New Look for the Same Great Brew

Carlsberg’s new look and feel is most visible on its packaging, coupled with practical improvements, that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs.

Probably The Best Beer In The World gets a refreshed identity together with new beer-enjoyment experience improvements and exciting consumer promotions in July

Carlsberg, now with a new look yet keeping its signature same great brew, hits the street this July. Beer lovers can look forward to Probably The Best Beer In The World which now comes with practical betterments to deliver an even better beer enjoyment experience!

Carlsberg’s refreshed Danish-inspired brand identity is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.
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Uncage your skills with Rio Ferdinand at Tiger Street Football 2019

Sign up to showcase your football skills and stand to win RM10,000 presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand.

KUALA LUMPUR, 3rd July 2019 — Tiger Beer, Malaysia’s No. 1 beer1, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights!

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All Red for The Reds with Carlsberg Red Barley


Carlsberg Red Barley is a visually stunning beer created as a homage to Liverpool FC’s legendary manager Bill Shankly’s winning inspiration to have his team play, dressed in all red. Not only is the bottle, label and cap red, the beer itself is a crimson red!

– Teams wearing red win more – that was the view of legendary Liverpool FC manager Bill Shankly when he famously swapped his team’s white shorts and socks for red ones, a choice that still stands today and has become iconic in world football.

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Celebrate Prosperity, Happiness, Wealth and Good Luck in Vibrant Red, Pink, Green and Blue with Carlsberg this CNY!

Carlsberg CNY Prosperity Begins With A POP

Carlsberg CNY Prosperity Begins With A POP

Get cash ang paus, attractive prizes or free groceries with Carlsberg’s “Prosperity Begins With A POP!” campaign

Carlsberg brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year (CNY) wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities. Continue reading

Tiger Beer launches its Chinese New Year campaign – Uncage New Beginnings

The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media. Continue reading

PROSPERITY BEGINS WITH A POP SO USHER IN A VIBRANT CNY WITH CARLSBERG’S COLOURFUL CANS AND BOTTLES!

 

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

“Prosperity Begins With A POP!” this festive season as electronic mahjong tables, mahjong sets, beer vouchers, RM100 cash ang paus, cooler bags and much more are up for grabs!

Carlsberg is putting a vibrant twist to the traditionally reddominated festival by giving a colourful spin to this 2019 Chinese New Year (CNY) with “Prosperity Begins With A POP!” promotion. Introducing 4 vibrant coloured caps and cans in red, pink, green and blue, beer lovers can spot Carlsberg and Carlsberg Smooth Draught’s CNY limited edition festive pack easily and stand to win exciting prizes including electronic mahjong table, mahjong sets and cash ang paus! Continue reading

TASTE PERFECTION WITH GUINNESS DRAUGHT

Guests taking pictures of the exclusive main course dish during the GUINNESS Draught Taste Perfection Media Dinner at Makhan by Kitchen Mafia

Guests taking pictures of the exclusive main course dish during the GUINNESS Draught Taste Perfection Media Dinner at Makhan by Kitchen Mafia

Ever wondered what makes Guinness Malaysia’s – and the world’s – favourite stout?[1] You’ll get a chance to find out over the next few months in bars and pubs up and down the country. Guinness Expert and Brand Ambassador Cian Hulm, from the home of Guinness – the legendary St. James Gate in Dublin – has come to Malaysiato lead a special series of in-outlet activations from now until January 2019.

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Uncage Street Flavours with Tiger Beer

Tiger Uncage Street Food Festival - The Gasket Alley20 local vendors served 40 different street food dishes challenging culinary conventions at the Uncage Street Food Festival

 The atmosphere at The Gasket Alley was one of raw excitement asTiger Beer, Malaysia’s No. 1 Beer[1], kickstarted its long awaited two-day Tiger Uncage Street Food Festival for foodies. The Street Food Festival was launched as part of the local brewer’s Uncage platform, one that inspires Malaysians to awaken their courage to pursue their dreams. As food plays such an important role in Malaysian’s everyday life – be it through the passion for good food or cooking-what better way than to share this message through the love of street food.  Continue reading

ENJOY CARLSBERG AND CARLSBERG SMOOTH DRAUGHT TO WIN ‘PROBABLY THE BEST PARTY’ OF THE YEAR!

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The launch of Carlsberg Probably The Best Party

Guests and media had a first-hand experience of “Probably The Best Party” held at The Roof on 9th November 2018 brought exclusively by “Probably The Best Beer In The World”, Carlsberg, as a sneak peek of the much anticipated and exciting First Prize win offered for this promotional campaign. Continue reading