Tiger Beer launches RM1.5 million fund to ‘Save Our Street Food’

Tiger Beer creates fund to help street food vendors cover rent during MCO; creates voucher system to support coffee shops and food courts upon reopening

KUALA LUMPUR, 17 APRIL 2020: Tiger Beer announced today that it will donate RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funding will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to ongoing restrictions. RM1 million of the funds will be made available immediately, and will benefit street food vendors operating in more than 1200 coffee shops and food courts nationwide.

Tiger Beer is also giving the public a way to support their local coffee shops and food courts through this tough time, by purchasing vouchers to be used once restrictions are relaxed. Continue reading

Carlsberg Provides a Safer Learning Environment for 1 Million Students Amid Covid-19

All applications for Carlsberg Malaysia’s Safer Schools campaign to receive thermometers, with disinfection services for all schools within Covid-19 “red zones” 

SHAH ALAM, 22 April 2020 – When the Movement Control Order (MCO) is finally lifted, parents and teachers of an estimated 1 million schoolchildren can breathe a sigh of relief as Carlsberg Malaysia has expanded its Safer Schools contribution to cover all applications, providing safer and worry-free learning environments when classes resume. 

As of the final submission date on 15 April, Carlsberg Malaysia received approximately 1,660 applications from both Chinese and Tamil schools. To accommodate all requests, the brewer has increased its donation of handheld thermometers to 3,600 units covering every eligible school with two or more thermometers each. Continue reading

IT’S TIME TO RAISE OUR BARS

Heineken Malaysia Berhad commits RM1 million to ‘Raise Our Bars’, an initiative aimed at bringing life back to Malaysia’s bars and pubs

KUALA LUMPUR, 6 May 2020: Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched a new platform to help bars and pubs recover from financial difficulties after the Movement Control Order (MCO) is lifted. The platform, named ‘Raise Our Bars’, allows Malaysian consumers to buy a voucher for a beer, stout or cider from their favourite bar, and receive an additional one free of charge when they redeem it. Continue reading

DOUBLE CHEERS DOUBLE WINNINGS THIS CNY FOR 600 WINNERS OF 3-LITRE CARLSBERG BOTTLE

Carlsberg rewards beer lovers double prosperity with chances to take home limited-edition gigantic Carlsberg bottle, and other exciting prizes!

Kuala Lumpur, 10 January 2020 – Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity! Continue reading

Tiger Beer launches its 2020 Chinese New Year campaign – ‘Double The Huat’

The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and promotions.

KUALA LUMPUR, 7th January 2020 – Tiger Beer, Malaysia’s No. 1 beer1, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances. Continue reading

CARLSBERG TOASTS TO 2020 WITH “DOUBLE CHEERS, DOUBLE WINNINGS”

Be rewarded this Chinese New Year with a limited-edition gigantic 3-litre Carlsberg bottle, a 3-in-1 Carlsberg Smart Mini Bar with built-in fridge, speaker and charger, premium-designed stem glass and more!

Shah Alam, 23 December 2019 – In Chinese culture, the number 2 is auspicious as it is believed that good things come in pairs. To usher Chinese New Year in the year 2020, beer lovers can anticipate great rewards following Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”, inspired by the auspicious and unique occurrence of the year 2020!

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Carlsberg Just Keeps Getting Better!

Probably The Best Beer In The World gets a refreshed identity and practical
betterments reflecting more than 170 years of heritage and its constant
Pursuit of Better


PETALING JAYA, 23 August 2019 – Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!

At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.

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Win Carlsberg’s New Premium Stem Glas

Carlsberg’s new stem glass features a tapered mouth designed to enhance head retention and aroma perception, a bowl-shaped design to deliver a smooth pour, embossed details on the base for a premium finish, and a chalice-style design with Danish cues that embodies Carlsberg’s new modern brand identity.

Carlsberg gives beer lovers nationwide the opportunity to win its new stem glass and own a piece of history with its classic glassware giveaway

Carlsberg fans can rejoice as Carlsberg is offering beer lovers across the country the chance to win its new and premium-looking stem glass which has been taking over bars, pubs and bistros by storm.

Carlsberg’s new glass is part of the brand’s new Danish-inspired identity, which balances

simplicity with contemporary design and is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for fans of Probably The Best Beer in the World. Continue reading

Tiger Street Footballers uncage with Rio Ferdinand

Rio Ferdinand at Tiger Street Football Festival

The final whistle has blown on Tiger Street Football 2019, with team Hyper Rich from Klang Valley region lifting the trophy and taking home the grand prize of RM10,000, presented by football legend and Tiger Street Football Ambassador Rio Ferdinand. The Grand Finals, which took place at the Tiger Street Football Festival held at TREC KL, saw the best eight teams from across Peninsular Malaysia meet to battle it out for the title after a series of National Qualifiers held earlier this month. Continue reading

KRONENBOURG’S ‘DINNER IN BLUE’ ELEVATES THE MOMENT IN GOOD TASTE AND STYLE

Premium French wheat beer 1664 Blanc shares good taste with haute cuisine in grandiose fashion in celebration of Bastille Day

Enjoy Blue Happy Hours now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide.

Kuala Lumpur, 12 July 2019 – Kronenbourg 1664 Blanc, French’s No.1 premium wheat beer, presented media and guests with an exclusive dining experience themed “Dinner In Blue”. 1664 Blanc provided a spectacular dining experience in true blue fashion befitting its campaign to emphasise on the colour BLUE.

The venue, Chateau de Caffeinees was draped in blue and adorned in opulent décor depicting the iconic blue-hued bottle and one of the colours of the French flag, illuminating a cool ambience.

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