Category Archives: News

CARLSBERG TOASTS TO 2020 WITH “DOUBLE CHEERS, DOUBLE WINNINGS”

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Be rewarded this Chinese New Year with a limited-edition gigantic 3-litre Carlsberg bottle, a 3-in-1 Carlsberg Smart Mini Bar with built-in fridge, speaker and charger, premium-designed stem glass and more!

Shah Alam, 23 December 2019 – In Chinese culture, the number 2 is auspicious as it is believed that good things come in pairs. To usher Chinese New Year in the year 2020, beer lovers can anticipate great rewards following Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”, inspired by the auspicious and unique occurrence of the year 2020!

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Carlsberg Just Keeps Getting Better!

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Probably The Best Beer In The World gets a refreshed identity and practical
betterments reflecting more than 170 years of heritage and its constant
Pursuit of Better

PETALING JAYA, 23 August 2019 – Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!

At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.

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Win Carlsberg’s New Premium Stem Glas

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Carlsberg’s new stem glass features a tapered mouth designed to enhance head retention and aroma perception, a bowl-shaped design to deliver a smooth pour, embossed details on the base for a premium finish, and a chalice-style design with Danish cues that embodies Carlsberg’s new modern brand identity.

Carlsberg gives beer lovers nationwide the opportunity to win its new stem glass and own a piece of history with its classic glassware giveaway

Carlsberg fans can rejoice as Carlsberg is offering beer lovers across the country the chance to win its new and premium-looking stem glass which has been taking over bars, pubs and bistros by storm.

Carlsberg’s new glass is part of the brand’s new Danish-inspired identity, which balances

simplicity with contemporary design and is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for fans of Probably The Best Beer in the World. Continue reading →

Tiger Street Footballers uncage with Rio Ferdinand

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Rio Ferdinand at Tiger Street Football Festival

The final whistle has blown on Tiger Street Football 2019, with team Hyper Rich from Klang Valley region lifting the trophy and taking home the grand prize of RM10,000, presented by football legend and Tiger Street Football Ambassador Rio Ferdinand. The Grand Finals, which took place at the Tiger Street Football Festival held at TREC KL, saw the best eight teams from across Peninsular Malaysia meet to battle it out for the title after a series of National Qualifiers held earlier this month. Continue reading →

KRONENBOURG’S ‘DINNER IN BLUE’ ELEVATES THE MOMENT IN GOOD TASTE AND STYLE

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Premium French wheat beer 1664 Blanc shares good taste with haute cuisine in grandiose fashion in celebration of Bastille Day

Enjoy Blue Happy Hours now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide.

Kuala Lumpur, 12 July 2019 – Kronenbourg 1664 Blanc, French’s No.1 premium wheat beer, presented media and guests with an exclusive dining experience themed “Dinner In Blue”. 1664 Blanc provided a spectacular dining experience in true blue fashion befitting its campaign to emphasise on the colour BLUE.

The venue, Chateau de Caffeinees was draped in blue and adorned in opulent décor depicting the iconic blue-hued bottle and one of the colours of the French flag, illuminating a cool ambience.

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Tujo Brings a New Brand of Retro to the Heart of the City

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Sporting the tagline, ‘Eat, Drink, Play’, Tujo’s new themed nights give patrons something different to look forward to every night.

Tujo is set to serve a fresh flavour of Retro Blast as it introduces its refreshed concept that caters to anyone and everyone craving the kind of nights that were all about the funky tunes and great company. Whether you partied it up disco style in the late 80s, did the Macarena in the 90s, or even bid ‘Bye, bye, bye” to N’Sync in the early 2000s, Tujo is set to bring it all back bigger and better.

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International Mojito Day at WIP

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In celebration of International Mojito Day, WIP’s signature cocktail will take centre stage as Mojito madness is celebrated throughout the month of July.

With the largest selection of flavours in KL, WIP, home of the Mojito, will be introducing the ’20-Mojito Challenge’. The contest will require patrons to try each unique Mojito concoction, including flavours such as Mango Lychee, Strawberry Coconut, Turmeric Tango, Bora Bora, Dragon Eye and Ananas, within the month to

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Carlsberg Introduces New Look for the Same Great Brew

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Carlsberg’s new look and feel is most visible on its packaging, coupled with practical improvements, that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs.

Probably The Best Beer In The World gets a refreshed identity together with new beer-enjoyment experience improvements and exciting consumer promotions in July

Carlsberg, now with a new look yet keeping its signature same great brew, hits the street this July. Beer lovers can look forward to Probably The Best Beer In The World which now comes with practical betterments to deliver an even better beer enjoyment experience!

Carlsberg’s refreshed Danish-inspired brand identity is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.
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Uncage your skills with Rio Ferdinand at Tiger Street Football 2019

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Sign up to showcase your football skills and stand to win RM10,000 presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand.

KUALA LUMPUR, 3rd July 2019 — Tiger Beer, Malaysia’s No. 1 beer1, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights!

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