Discovered: 10 of Malaysia’s finest emerging musical acts

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Launched last month, Tiger Beer’s latest music and art platform – Tiger Jams – called upon undiscovered musical talents to submit a sample original track at the www.tigerjams.com website. The initiative further expanded its search to three talent recruitment drives at Laundry Bar (on June 2), Merdekarya (June 3) and Menu-script (June 4).

Front row: L-R; Tiger Jams visual artist Donald Abraham, curator Darren Choy and Jessie Chuah. Back row: L-R; Tiger Jams curators Daryl Goh and Mak Wai Hoo, Tiger Jams visual artists FLEX and Kenji Chai, Tiger Jams mentor Darren Ashley

Front row: L-R; Tiger Jams visual artist Donald Abraham, curator Darren Choy and Jessie Chuah.
Back row: L-R; Tiger Jams curators Daryl Goh and Mak Wai Hoo, Tiger Jams visual artists FLEX and Kenji Chai, Tiger Jams mentor Darren Ashley

The large pool of talents acquired provided a significant yet worthy challenge for the initiative’s esteemed panel of curators* to shortlist it down to 10 of Malaysia’s finest undiscovered musicians.

Some of Tiger Jams curators who were present at the media launch held at Live House, TREC. From left; Mak Wai Hoo, Daryl Goh and Darren Choy

Some of Tiger Jams curators who were present at the media launch held at Live House, TREC. From left; Mak Wai Hoo, Daryl Goh and Darren Choy

Darren Teh, lead singer of local established band An Honest Mistake, says that an initiative like Tiger Jams is just what undiscovered artists need to let their voices be heard.

Tiger Jams visual artists who were present at the media launch held at Live House, TREC. From left; Donald Abraham, Kenji Chai and FLEX

Tiger Jams visual artists who were present at the media launch held at Live House, TREC. From left; Donald Abraham, Kenji Chai and FLEX

“As an artist, I can understand how hard new talents strive to gain recognition. The music industry today is getting more competitive as the pool of untapped talents gets larger. Asia needs more platform like Tiger Jams to help these undiscovered artists to be discovered and provide them the career nudge they’ve always dreamt about.”

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Home grown Mandopop duo, ThomasJack says, “It’s good to see so many undiscovered artists seizing the opportunity to showcase their talent with such determination and drive for their sound to be heard. Given the right path and platform, we believe that music can transcend cultural boundaries and serve as a common language for the people of Asia.”

One of Tiger Jams mentor, KL's electropop prince Darren Ashley performing during the media launch at Live House, TREC

One of Tiger Jams mentor, KL’s electropop prince Darren Ashley performing during the media launch at Live House, TREC

The 10 finalists** will be featured on the website where fans can vote them into the top three. The selected three Malaysian acts will be awarded RM15,000 each to fund their musical ambitions. They will then be paired with acclaimed Asian acts: Singaporean pop band The Sam Willows, Hong Kong’s punk pop band ToNick or Malaysia’s very own Darren Ashley as well as three established visual artists: Donald Abraham, Kenji Chai and Flex to produce an original Tiger Jams track and music video each. They will also get to host a gig each, and prior to the big event, a mystery international band will personally handpick one to collaborate on a remix that will be performed at the finale.

Tiger Jams brand ambassadors at the media launch in Live House, TREC

Tiger Jams brand ambassadors at the media launch in Live House, TREC

Tiger Beer marketing manager Jessie Chuah says: “Tiger Jams is an initiative that hopes to provide emerging talents an opportunity to be discovered, and from the welcoming response received I can say with certainty that there are many undiscovered musicians ready to make headlines with their diverse musical talents.”

Nick Yungkit, one of the 10 finalists performing during Tiger Jams media launch at Live House, TREC

Nick Yungkit, one of the 10 finalists performing during Tiger Jams media launch at Live House, TREC

“We hope Asia sees, that if given a chance to shine, these artists could do as well as international acts. What they need is the opportunity and we’ve made the first move. Now, it’s time for the people to take it further by voting and bringing these emerging talents closer to a chance at being in the limelight.”

Mango Bicycle, one of the 10 finalists performing during Tiger Jams media launch at Live House, TREC

Mango Bicycle, one of the 10 finalists performing during Tiger Jams media launch at Live House, TREC

Tiger Jams sets out to be an epic jam session to celebrate the sights and sounds from Asia. It aspires to bring the freshest talents together in celebration of music and art. Show your support and vote for these emerging talents and help propel them onto a bigger stage where regional and international collaborations await. Voting is open now until June 30 at www.tigerjams.com

Ryotjones, one of the 10 finalists performing during Tiger Jams media launch at Live House, TREC

Ryotjones, one of the 10 finalists performing during Tiger Jams media launch at Live House, TREC

A bold lager, born and brewed in the heart of Asia through our tropical lagering process. Tiger’s uniquely refreshing and full-bodied flavor is enjoyed in more than 70 countries, winning us friends and awards the world over.

Guests watching the performance of Rozella, one of the 10  finalists performing during Tiger Jams media launch at Live House, TREC

Guests watching the performance of Rozella, one of the 10 finalists performing during Tiger Jams media launch at Live House, TREC

The brand received its first award in 1939, beginning its journey as an Award Winning beer on an international stage. The recognition of its product excellence catapulted Tiger’s internationalization in the early 1990s, with over 50 international awards and accolades to date. It is now known as a symbol of contemporary international Asia, enjoyed by discerning drinkers in every corner of the globe spanning across Asia with growing popularity in western markets such as, Europe, USA and Australasia amongst others.

Artwork by Tiger Jams visual artist, Donald Abraham displayed at Live House, TREC during the media launch

Artwork by Tiger Jams visual artist, Donald Abraham displayed at Live House, TREC during the media launch

A true Asian beer at heart, the brand wants to show the world what Asia has to offer. Over the years, Tiger has received more acclaim from the world’s leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger “positively the best beer in the world”. Tiger has also accumulated over 50 accolades, awards and distinctions. Some of the more notable awards include a Gold medal in the International-Style Lager at the World Beer Cup 2010 and a Gold Medal for the International Golden Lagers category at the BrewNZ Awards in 2011. Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger’s popularity and was given only to the coolest brands in the UK.

Artwork by Tiger Jams visual artist, FLEX displayed at Live House, TREC during the media launch

Artwork by Tiger Jams visual artist, FLEX displayed at Live House, TREC during the media launch

Artwork by Tiger Jams visual artist, Kenji Chai displayed at Live House, TREC during the media launch

Artwork by Tiger Jams visual artist, Kenji Chai displayed at Live House, TREC during the media launch

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