Julie’s Biscuits Launches the Line Limited Edition Cookies

Julie's x LINE with Benny Chia and Patricia Yeoh

Petaling Jaya, 4 June 2014 – Did you heard about Julie’s and LINE’s popular character, Brown going around Malaysia to share their love last Christmas? This season, Cony is taking the limelight together with Brown at Julie’s LINE Limited Edition OAT 25 Cookies Collection!

Julie's x LINE_BennyChia

Benny chia speaks at the Julie’s Line Limited Edition Cookies

“The collaboration with LINE on our Christmas limited edition LINE Brown’s Cookies gift box was a success. We are thankful for the overwhelming response, love and support. Therefore, we have decided to launch another limited edition collection with LINE and this time with Cony, another popular character from LINE.” said Benny Chia, Marketing Manager of Perfect Food Manufacturing (“Julie’s”)

Chia added “In this edition, we have picked Julie’s Oat 25 Chocolate and Oat 25 Strawberry cookies that best suit the characteristic of Brown and Cony, respectively. As we received overseas requests from the previous launch, we will also be launching this limited edition collection in Singapore within a couple of months.”

Patricia Yeoh from Line speaks at The Julie's Line Limited Edition Cookie Launch

Patricia Yeoh from Line speaks at The Julie’s Line Limited Edition Cookie Launch

Julie's x LINE Brown_Julie's_Cony

Brown and Cony from Line taking a selfie with Julie

“We are happy to collaborate with Julie’s again in kicking-off the second launch of Julie’s LINE OAT 25 Cookies Limited Edition and even bigger this time ! Our design team came up with the exclusive design for the packaging. Other than Julie’s famous Oat 25 cookies, each boxes will also contain the <Snap, Tag & Win> contest slip. Every month, Julie’s is giving away LINE dolls to the winners and participants are encouraged to check the winner announcement through LINE Event Official Account on LINE. We believe that our 10 million Malaysia users will be very excited about this Julie’s LINE Oat 25 Cookies Limited Edition and the activities which will be held in various locations.” said Patricia Yeoh, Public Relations Manager of LINE Malaysia.

Stand a chance to win BROWN and CONY!

Purchase Julie’s LINE OAT 25 Cookies Limited Edition and stand a chance to win LINE Brown and Cony plush toys worth up to RM200.

Take a photo with both Julie’s LINE OAT 25 Cookies Limited Edition in the most creative way; upload to your Facebook or Instagram and hashtag #JuliesLINEcookies, to be in the running to win attractive prizes. The contest starts from 1 June until 31 August 2014. Every month, 20 grand prize winners and 25 consolation winners will be selected, and will be announced on Julie’s Facebook, Instagram (#Julieslinecookies) and LINE Event Official Account.

Julie’s will be having roadshows and activities at major shopping centres, universities, colleges, and selected LRT stations. Don’t be shy to join us at roadshows and win some prizes from LINE. For more details, follow us on facebook.com/juliesbiscuits and LINE Event Official Account (LINE ID: @lineeventmy).

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