Usher in the beginning of the Year of the Rat with an abundance of promotions and festive giveaways as Tiger Beer doubles the celebration on its auspicious 88th anniversary.
KUALA LUMPUR, 20th December 2019 – Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.
The ‘star’ bartender will be representing Malaysia at the Heineken® Global Bartender Finals in Amsterdam, the home of Heineken®
Vasily Baranov, Sales Director of Heineken Malaysia Berhad (R) presenting Jack Loh, winner of Heineken® Star Serve National Final 2019, the mock ticket to a trip to Amsterdam.
KUALA LUMPUR, 5th December 2019 – Malaysia has officially crowned the winner of the Heineken® Star Serve Bartender Finals 2019 at S’mores, Jaya One. The high-stakes finale saw eight of Malaysia’s finest bartenders go head-to-head to prove their mastery of the perfect serve. Here, Jack Loh from Maze Eatery and Bar, Ipoh emerged victorious, bagging the title of the best Heineken® bartender in the nation and will represent Malaysia at the Heineken® Global Bartender Finals in an all-expense-paid trip in Amsterdam. Continue reading →
Paneer roasting on the grill from Chef Sapna Anand of GOA by Sapna
Guinness Flavour by Fire festival celebrates all things roasted, grilled and BBQ’d; thousands of foodies turn up to feast on specially-curated dishes paired with cold, smooth Guinness Draught.
Fire is a force with an awesome transformative power. When it comes to food, fire is what turns simple raw ingredients into mouth-watering meals. Guinness, Malaysia’s No. 1 Stout1, understands this better than anyone – the barley used to brew Guinness is roasted at exactly 232° Celsius, which gives the beer its distinctive dark colour and delicious roasted flavour notes.
Great taste inspires everyone and elevates moments with friends, setting the perfect mood and spurring memorable conversations for that unforgettable moment. Inspiring you to show and share good taste, French’s No.1 premium beer 1664 Blanc offers a unique refreshing taste with a hint of citrus and tropical notes.
When one thinks of food pairing for haute cuisine, one rarely thinks of beer. Not so when pairing with Asahi Super Dry, brewed in a unique karakuchi (“dry”) style to give a clean, crisp palate and no bitter aftertaste. Best paired with food, Asahi is giving foodies a chance to expand their gastronomic experience with French-Japanese cuisine prepared by Michelin-star chef Yuchi Kamimara at Saujana Hotel KL this October! Continue reading →
Connor’s Stout Porter, Malaysia’s premium draught stout continues to entice the taste buds of stout lovers with a bigger and better challenge. This campaign is a comeback of its Perfect Pour Challenge early March this year where 15,000 stout drinkers taking up the challenge and 98% of them expressed their love for Connor’s!
Have you ever realised that we spend more time with our colleagues than our family or friends? Eight hours a day, five days a week – and yet, most of us don’t know each other as well as we’d like. In a recent survey commissioned by Guinness, Malaysia’s favourite stout1, more than 85% of young working adults said they’d like to get to know their colleagues and friends better – and Guinness has the solution with the launch of ‘Guinness Time’. Continue reading →
Further establishing her rule as the “The Queen of Spice”, Chef Sapna Anand recently launched “Goa by Sapna Anand” at The Ascott in Kuala Lumpur, in collaboration with the SOUL Society Group. The launch will see this multitalented chef cum cookbook author cum TV Host introduce Malaysia to the unique flavours of her home, Goa. Continue reading →
Carlsberg x Liverpool FC – Carlsberg Red Barley 2019
Carlsberg unites Liverpool FC fans with more of its special-edition commemorative brew
SHAH ALAM, 11 September 2019 – Carlsberg Malaysia is paying tribute to the indomitable spirit of Liverpool FC with 2,500 bottles of its special-edition Carlsberg Red Barley for the second time this year, in response to the overwhelming enthusiasm from Malaysian fans. Continue reading →
Probably The Best Beer In The World gets a refreshed identity and practical betterments reflecting more than 170 years of heritage and its constant Pursuit of Better
PETALING JAYA, 23 August 2019 – Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!
At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.