At the launch party at The Roof, staying true to the brand’s DNA of igniting limitless possibilities, Asahi unveiled the Igniter, an interactive gaming device designed for the campaign to bring more enigmatic experiences to fans by offering attractive prizes worth up to RM 300,000 like gadgets, trips to Japan, cash prizes and Asahi merchandize. The Igniter will be roving into various key market squares nationwide, as Asahi “ignites possibilities” for fans and consumers. Besides the Igniter, fans of Asahi were treated to “Asahi Bar Challenge” for a chance to win RM 10,000 in cash.
On May 1st eve, we descended down or ascended if you will. On to the Play @ The Roof for the party with Ferry Corsten and Asahi.
The soft launch of The Final Whistle was held on the 23 of May 2014. Soft launch are meant to help the proprietor iron out any issues that might affect service. It went well despite being a Soft launch.