When one thinks of food pairing for haute cuisine, one rarely thinks of beer. Not so when pairing with Asahi Super Dry, brewed in a unique karakuchi (“dry”) style to give a clean, crisp palate and no bitter aftertaste. Best paired with food, Asahi is giving foodies a chance to expand their gastronomic experience with French-Japanese cuisine prepared by Michelin-star chef Yuchi Kamimara at Saujana Hotel KL this October! Continue reading →
At the launch party at The Roof, staying true to the brand’s DNA of igniting limitless possibilities, Asahi unveiled the Igniter, an interactive gaming device designed for the campaign to bring more enigmatic experiences to fans by offering attractive prizes worth up to RM 300,000 like gadgets, trips to Japan, cash prizes and Asahi merchandize. The Igniter will be roving into various key market squares nationwide, as Asahi “ignites possibilities” for fans and consumers. Besides the Igniter, fans of Asahi were treated to “Asahi Bar Challenge” for a chance to win RM 10,000 in cash.
The soft launch of The Final Whistle was held on the 23 of May 2014. Soft launch are meant to help the proprietor iron out any issues that might affect service. It went well despite being a Soft launch.