GUINNESS FLAVOUR BY FIRE IGNITES UNFORGETTABLE FLAVOURS AND EXPERIENCES

Head Down to Sentul Depot For A Tantalising Culinary Experience Available Only This Weekend!

Kuala Lumpur, 18th August 2023 – The Guinness Flavour By Fire Festival at Sentul Depot is the place to be this weekend! As you step onto the festival grounds, your senses will be ignited with tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds. This is far from your average festival – it’s a blazing revelry that combines the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary. 

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An epic end to Tiger’s ‘Cheers to the Bold’ Campaign

Tiger’s Finale Viewing Party saw fans cheering for their favourite teams, all while raking in Bold Points to score Tiger Football merchandise, including the Bold Kit by the brand’s ambassador, Son Heung-min, among others.

18th December 2022, KUALA LUMPUR – Throughout the football season, Tiger paid homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. With Son’s incredible story of defying challenges, Tiger also encouraged Malaysian fans to boldly live their dreams, no matter the obstacles that stand in their way.

To celebrate the most anticipated football season, Tiger hosted a series of epic live viewing parties for fans of the sport. The action-packed conclusion to the season saw Sentul Depot abuzz with excitement as 1,000 fans from all walks of life got together to watch their favourite teams go all out on the field. The viewing party was elevated with exciting games for fans to redeem exclusive Tiger Football merchandise and mouth-watering food to enjoy as they watched the final match on a giant LED screen, giving them a true football experience. But that’s not all – the energy of football aficionados was unmatched as fans bonded over their love for football while enjoying ice-cold Tiger Beer. 

The energy was contagious especially at the VIP viewing lounge, as four football lovers used their Bold Points to redeem the package for an epic viewing experience alongside 9 friends each. There, they got to enjoy ice-cold beer and food on the house as they witnessed the momentous celebration. But that’s not all – 11 footie fans also got to enjoy the home party package where Tiger decked out their homes with football décor, accompanied by their favourite Tiger Beer and Tiger Crystal, and food for them and 9 friends.

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Guinness Draught in a Can – now you can bring the pub home with you.

Guinness lovers experienced the first sip of the exclusive Guinness product, Guinness Draught in a Can in March, which is now available for purchase in Malaysia at selected 7-Eleven and premium outlets, and on Drinkies.

26th April 2022, KUALA LUMPUR – The St. Patrick’s cheer was at an all-time high throughout the month of March for Guinness lovers. One of the highlights was the Guinness St. Patrick’s AR Filter where groups of fans shared selfie collages of themselves and their mates on Instagram stories. Eight lucky winners were able to snag the grand prize of an all-expenses-paid trip to One & Only Desaru Coast, meanwhile, 80 selected fans were able to get their hands on the Guinness Home Party Kit that included samples of Guinness Draught in a Can, making them among the first Malaysians to try it.

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Take your Edelweiss experience to a whole new altitude in Genting Highlands

Edelweiss elevates fans’ drinking experience with the launch of its flagship outlet and numerous pop-up bars in major cities.

KUALA LUMPUR, 24th November 2021: Edelweiss, the premium wheat beer born in the Alps, has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries and a fresh outlook in their lives and cities. As Edelweiss influencers share how they rediscover their cities with new adventures, fans too are hopping on the bandwagon for a chance to score attractive prizes.  

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#FeelTheAlps in your City with Edelweiss

Elevate your daily routines and uncover your playful side with new experiences in your city with Edelweiss.

KUALA LUMPUR, 16th November 2021: The seriousness of life often keeps us further away from exciting adventures. But deep down, everyone is looking for new adventures to spice up their routine. What if excitement and unexpected discoveries were just around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to inspire fans to hit the refresh button and awaken their senses to enjoy life in a playful and fun way. Continue reading

Uncage your inner fire with Tiger Crystal

Discover a world of possibilities and master your passions in surfskating, jump rope, mobile photography or contemporary craft with talented local mentors. Sign up now at tigerbeer.com/my/en/firestarter

KUALA LUMPUR, 21st September 2021: Tiger Crystal – crystal cold refreshment, brewed for your fire, is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors, surfskate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from All Is Amazing and Mavic from Craft at No.7, the #FireStarterSquad welcomes fans to learn tricks of the trade and master the basics from them.

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CARLSBERG PAYS TRIBUTE TO FANS IN LIMITED EDITION ‘CHEERS TO FOOTBALL’ SERIES

A toast to football fans and beer lovers nationwide with attractive prizes and
RM10,000 cash to be won in Carlsberg’s football promotion.

– Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world! Continue reading

1664 Blanc Presents ‘Bon Appetit-lah’ Gastronomy Campaign Inspired by French-Malaysian Cuisine

1664 Blanc bridges French and Malaysian cuisine in Bon Appetit-lah campaign.

Elevate gastronomic experiences at home with French-Malaysian 1664 Blanc recipes and stand to WIN premium cookware set, luxurious holiday packages post MCO and more!

Shah Alam, 8 June 2021 – French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more! Continue reading

EDELWEISS: BRINGING THE FRESHNESS OF THE ALPS TO MALAYSIA

HEINEKEN Malaysia introduces new premium wheat beer Edelweiss; an easy-to-drink modern wheat beer born in the Austrian Alps, made with all-natural ingredients to deliver a refreshing finish & subtle fruity aftertaste. Available now across Peninsular Malaysia in bottles, cans and on draught. 

KUALA LUMPUR, 9th June 2021 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught. Continue reading

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

To celebrate its new look, Carlsberg Smooth Draught launches its consumer promotion in Peninsular Malaysia starting from 1st April till 31 May 2021. Get rewarded for your Carlsberg Smooth Draught purchases at restaurants, coffeeshops, food courts, convenience stores and supermarkets. Continue reading