Uncage your inner fire with Tiger Crystal

Discover a world of possibilities and master your passions in surfskating, jump rope, mobile photography or contemporary craft with talented local mentors. Sign up now at tigerbeer.com/my/en/firestarter

KUALA LUMPUR, 21st September 2021: Tiger Crystal – crystal cold refreshment, brewed for your fire, is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors, surfskate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from All Is Amazing and Mavic from Craft at No.7, the #FireStarterSquad welcomes fans to learn tricks of the trade and master the basics from them.

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CARLSBERG PAYS TRIBUTE TO FANS IN LIMITED EDITION ‘CHEERS TO FOOTBALL’ SERIES

A toast to football fans and beer lovers nationwide with attractive prizes and
RM10,000 cash to be won in Carlsberg’s football promotion.

– Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world! Continue reading

1664 Blanc Presents ‘Bon Appetit-lah’ Gastronomy Campaign Inspired by French-Malaysian Cuisine

1664 Blanc bridges French and Malaysian cuisine in Bon Appetit-lah campaign.

Elevate gastronomic experiences at home with French-Malaysian 1664 Blanc recipes and stand to WIN premium cookware set, luxurious holiday packages post MCO and more!

Shah Alam, 8 June 2021 – French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more! Continue reading

EDELWEISS: BRINGING THE FRESHNESS OF THE ALPS TO MALAYSIA

HEINEKEN Malaysia introduces new premium wheat beer Edelweiss; an easy-to-drink modern wheat beer born in the Austrian Alps, made with all-natural ingredients to deliver a refreshing finish & subtle fruity aftertaste. Available now across Peninsular Malaysia in bottles, cans and on draught. 

KUALA LUMPUR, 9th June 2021 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught. Continue reading

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

To celebrate its new look, Carlsberg Smooth Draught launches its consumer promotion in Peninsular Malaysia starting from 1st April till 31 May 2021. Get rewarded for your Carlsberg Smooth Draught purchases at restaurants, coffeeshops, food courts, convenience stores and supermarkets. Continue reading

HEINEKEN® STAR SERVE CROWNS 2019 WINNER

The ‘star’ bartender will be representing Malaysia at the Heineken® Global Bartender Finals in Amsterdam, the home of Heineken®

Vasily Baranov, Sales Director of Heineken Malaysia Berhad (R) presenting Jack Loh, winner of Heineken® Star Serve National Final 2019, the mock ticket to a trip to Amsterdam.

KUALA LUMPUR, 5th December 2019 – Malaysia has officially crowned the winner of the Heineken® Star Serve Bartender Finals 2019 at S’mores, Jaya One. The high-stakes finale saw eight of Malaysia’s finest bartenders go head-to-head to prove their mastery of the perfect serve. Here, Jack Loh from Maze Eatery and Bar, Ipoh emerged victorious, bagging the title of the best Heineken® bartender in the nation and will represent Malaysia at the Heineken® Global Bartender Finals in an all-expense-paid trip in Amsterdam. Continue reading

Enjoy Asahi, Win a Michelin-Star Dining Experience!

When one thinks of food pairing for haute cuisine, one rarely thinks of beer. Not so when pairing with Asahi Super Dry, brewed in a unique karakuchi (“dry”)
style to give a clean, crisp palate and no bitter aftertaste. Best paired with food, Asahi is giving foodies a chance to expand their gastronomic experience with French-Japanese cuisine prepared by Michelin-star chef Yuchi Kamimara at Saujana Hotel KL this October! Continue reading

Carlsberg Red Barley Back for The Reds

Carlsberg x Liverpool FC – Carlsberg Red Barley 2019

Carlsberg unites Liverpool FC fans with more of its special-edition
commemorative brew

SHAH ALAM, 11 September 2019 – Carlsberg Malaysia is paying tribute to the indomitable spirit of Liverpool FC with 2,500 bottles of its special-edition Carlsberg Red Barley for the second time this year, in response to the overwhelming enthusiasm from Malaysian fans. Continue reading

Carlsberg Just Keeps Getting Better!

Probably The Best Beer In The World gets a refreshed identity and practical
betterments reflecting more than 170 years of heritage and its constant
Pursuit of Better


PETALING JAYA, 23 August 2019 – Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!

At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.

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Win Carlsberg’s New Premium Stem Glas

Carlsberg’s new stem glass features a tapered mouth designed to enhance head retention and aroma perception, a bowl-shaped design to deliver a smooth pour, embossed details on the base for a premium finish, and a chalice-style design with Danish cues that embodies Carlsberg’s new modern brand identity.

Carlsberg gives beer lovers nationwide the opportunity to win its new stem glass and own a piece of history with its classic glassware giveaway

Carlsberg fans can rejoice as Carlsberg is offering beer lovers across the country the chance to win its new and premium-looking stem glass which has been taking over bars, pubs and bistros by storm.

Carlsberg’s new glass is part of the brand’s new Danish-inspired identity, which balances

simplicity with contemporary design and is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for fans of Probably The Best Beer in the World. Continue reading