Carlsberg Malaysia ‘rides’ into Oktoberfest with “Bier Bike”

Malaysia's first-of-its-kind Oktoberfest Bier Bike was given a spin by [from left to right] Henrik Juel Andersen, Managing Director of Carlsberg Malaysia; Kai Schlickum, Vice President of Sales & Marketing of Mercedes Benz Malaysia; Kristian Dahl, Supply Chain Director of Carlsberg Malaysia; Seah Kok Leong, Chief Marketing Officer and General Manager of Magnum 4D Berhad; Peter Hourigan, General Manager and Vice President of Saujana Resort Kuala Lumpur; and Kenneth Soh, General Manager of Luen Heng Sdn Bhd.

Malaysia’s first-of-its-kind Oktoberfest Bier Bike was given a spin by [from left to right] Henrik Juel Andersen, Managing Director of Carlsberg Malaysia; Kai Schlickum, Vice President of Sales & Marketing of Mercedes Benz Malaysia; Kristian Dahl, Supply Chain Director of Carlsberg Malaysia; Seah Kok Leong, Chief Marketing Officer and General Manager of Magnum 4D Berhad; Peter Hourigan, General Manager and Vice President of Saujana Resort Kuala Lumpur; and Kenneth Soh, General Manager of Luen Heng Sdn Bhd.

As the largest annual Bavarian beer festival begins in Munich and around the world, over in our corner, Carlsberg Malaysia has once again brought Oktoberfest to local beer enthusiasts in a uniquely Carlsberg fashion. It will undoubtedly be a feast for the senses. Prost!

Time-honoured traditions will be celebrated at pubs and bars across the country in the true spirit of Oktoberfest, known as one of the most convivial beer festivals, with hearty steins of German brews Erdinger, Franziskaner and Lowenbrau complemented by the country’s most loved beer, Carlsberg. Continue reading

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