Carlsberg Introduces New Look for the Same Great Brew

Carlsberg’s new look and feel is most visible on its packaging, coupled with practical improvements, that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs.

Probably The Best Beer In The World gets a refreshed identity together with new beer-enjoyment experience improvements and exciting consumer promotions in July

Carlsberg, now with a new look yet keeping its signature same great brew, hits the street this July. Beer lovers can look forward to Probably The Best Beer In The World which now comes with practical betterments to deliver an even better beer enjoyment experience!

Carlsberg’s refreshed Danish-inspired brand identity is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.
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