Carlsberg Red Barley Back for The Reds

Carlsberg x Liverpool FC – Carlsberg Red Barley 2019

Carlsberg unites Liverpool FC fans with more of its special-edition
commemorative brew

SHAH ALAM, 11 September 2019 – Carlsberg Malaysia is paying tribute to the indomitable spirit of Liverpool FC with 2,500 bottles of its special-edition Carlsberg Red Barley for the second time this year, in response to the overwhelming enthusiasm from Malaysian fans. Continue reading

Carlsberg Just Keeps Getting Better!

Probably The Best Beer In The World gets a refreshed identity and practical
betterments reflecting more than 170 years of heritage and its constant
Pursuit of Better


PETALING JAYA, 23 August 2019 – Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!

At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.

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Win Carlsberg’s New Premium Stem Glas

Carlsberg’s new stem glass features a tapered mouth designed to enhance head retention and aroma perception, a bowl-shaped design to deliver a smooth pour, embossed details on the base for a premium finish, and a chalice-style design with Danish cues that embodies Carlsberg’s new modern brand identity.

Carlsberg gives beer lovers nationwide the opportunity to win its new stem glass and own a piece of history with its classic glassware giveaway

Carlsberg fans can rejoice as Carlsberg is offering beer lovers across the country the chance to win its new and premium-looking stem glass which has been taking over bars, pubs and bistros by storm.

Carlsberg’s new glass is part of the brand’s new Danish-inspired identity, which balances

simplicity with contemporary design and is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for fans of Probably The Best Beer in the World. Continue reading

Carlsberg Introduces New Look for the Same Great Brew

Carlsberg’s new look and feel is most visible on its packaging, coupled with practical improvements, that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs.

Probably The Best Beer In The World gets a refreshed identity together with new beer-enjoyment experience improvements and exciting consumer promotions in July

Carlsberg, now with a new look yet keeping its signature same great brew, hits the street this July. Beer lovers can look forward to Probably The Best Beer In The World which now comes with practical betterments to deliver an even better beer enjoyment experience!

Carlsberg’s refreshed Danish-inspired brand identity is applied across its products, packaging, communications, visibilities and amenities to deliver a better beer experience for all beer lovers.
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All Red for The Reds with Carlsberg Red Barley


Carlsberg Red Barley is a visually stunning beer created as a homage to Liverpool FC’s legendary manager Bill Shankly’s winning inspiration to have his team play, dressed in all red. Not only is the bottle, label and cap red, the beer itself is a crimson red!

– Teams wearing red win more – that was the view of legendary Liverpool FC manager Bill Shankly when he famously swapped his team’s white shorts and socks for red ones, a choice that still stands today and has become iconic in world football.

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PROSPERITY BEGINS WITH A POP SO USHER IN A VIBRANT CNY WITH CARLSBERG’S COLOURFUL CANS AND BOTTLES!

 

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

“Prosperity Begins With A POP!” this festive season as electronic mahjong tables, mahjong sets, beer vouchers, RM100 cash ang paus, cooler bags and much more are up for grabs!

Carlsberg is putting a vibrant twist to the traditionally reddominated festival by giving a colourful spin to this 2019 Chinese New Year (CNY) with “Prosperity Begins With A POP!” promotion. Introducing 4 vibrant coloured caps and cans in red, pink, green and blue, beer lovers can spot Carlsberg and Carlsberg Smooth Draught’s CNY limited edition festive pack easily and stand to win exciting prizes including electronic mahjong table, mahjong sets and cash ang paus! Continue reading

ENJOY CARLSBERG AND CARLSBERG SMOOTH DRAUGHT TO WIN ‘PROBABLY THE BEST PARTY’ OF THE YEAR!

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The launch of Carlsberg Probably The Best Party

Guests and media had a first-hand experience of “Probably The Best Party” held at The Roof on 9th November 2018 brought exclusively by “Probably The Best Beer In The World”, Carlsberg, as a sneak peek of the much anticipated and exciting First Prize win offered for this promotional campaign. Continue reading

Carlsberg invites you to ENJOY AN AWESOME WINTER PARTY IN COPENHAGEN!

PTB Party 2018 KVWin an all-expense paid trip to Copenhagen with your friends OR host ‘Probably The Best Party’ of your choice ALL on Carlsberg!

Ending the year on a high note, Carlsberg is rewarding three consumers with “Probably The Best Party” trip to enjoy with five buddies each in Copenhagen, Denmark; and fifty consumers get to host a private bash here in Malaysia for 80 friends, compliments of Carlsberg! Continue reading

Finale at Probably The Best Football Parties Football 2018

Some 1,000 football fans and beer lovers celebrated the finale of the world’s most anticipated football tournament at Carlsberg’s “Probably The Best Football Parties”.

Some 1,000 football fans and beer lovers celebrated the finale of the world’s most anticipated football tournament at Carlsberg’s “Probably The Best Football Parties”.

Some 1,000 football fans and beer lovers celebrated the finale of the world’s most anticipated football tournament at Carlsberg’s “Probably The Best Football Parties” across 9 locations held concurrently across key cities in West and East Malaysia!

A total of eight lucky winners at selected party locations during the Third Placing and Finals matches walked home with huge smiles as they won official autographed football jerseys by football professionals namely Thierry Henry, Neymar Jr, Cristiano Ronaldo, Andrés Iniesta, and Dele Alli!

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“Probably The Best Football Beer” Campaign Ever by Carlsberg!

football1Over 3,000 parties, rewarding prizes like trip to Liverpool FC match in UK, jerseys, umbrellas, bottle and can cooler sleeves and an online game to keep the football fever alive

Kuala Lumpur, 7 June 2018 – Calling all footie fans! As the countdown begins to the most anticipated football event of the year, this is your chance to score limited-edition merchandise from Carlsberg’s “Probably The Best Football Beer” campaign. The campaign calls out to beer lovers and football fans alike to collect merchandise of their favourite country namely England, France, Germany, Brazil, Spain and Portugal.

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