Tiger Beer launches its 2024 ‘Cheers to a Bolder Tomorrow’ campaign

Tiger Beer is encouraging Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead. 

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

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HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

Elevate Your Lunar New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

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Tiger Launches its 2023 Chinese New Year Campaign – ‘Cheers to Bold Beginnings’

Tiger rallies Malaysians to take a pause, celebrate and re-energize for an even bolder tomorrow this Chinese New Year. 

5th January 2023, KUALA LUMPUR – Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY. 

Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify. 

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The Year of the Tiger – the year we ROAR Together with Tiger Beer

Tiger Beer initiates a global movement to encourage fans to UNCAGE their boldest ambitions in 2022, along with various other local activities to usher in a prosperous Year of the Tiger.

HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign

6th January 2022, KUALA LUMPUR – The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.   Continue reading

CNY joy for Tiger’s loyal consumers

With CNY cheer still up in the air, five lucky winners from across the nation walked away with ‘ONGsome’ RM18,888 cash Ang Pow each. More prizes are still up for grabs until 28th February.

KUALA LUMPUR, 18th February 2020 – Chinese New Year (CNY) celebration this year could never get any better for five lucky fans who went about their days as usual until they found out that they have won RM18,888 worth of cash Ang Pow from Tiger as part of its CNY campaign.

Tiger’s ‘Bring on the ONG’ campaign promises an exciting and rewarding nationwide promotion for its loyal consumers with more than RM1,000,000 worth of prizes up for grabs, including RM18,888 ‘ONGsome’ cash Ang Pows, among others. Continue reading

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards
including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags,
Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!

Shah Alam, 22 December 2020 – Wishing beer lover Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!

From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer purchases.

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Bring on the ‘ONG’ this Chinese New Year with Tiger

Welcome the Year of the Ox with the limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000!

KUALA LUMPUR, 28th December 2020 As Chinese New Year is fast approaching, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 beer1, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. With that notion comes the limited edition Tiger Beer and Tiger Crystal cans.

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DOUBLE CHEERS DOUBLE WINNINGS THIS CNY FOR 600 WINNERS OF 3-LITRE CARLSBERG BOTTLE

Carlsberg rewards beer lovers double prosperity with chances to take home limited-edition gigantic Carlsberg bottle, and other exciting prizes!

Kuala Lumpur, 10 January 2020 – Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity! Continue reading

Tiger Beer launches its 2020 Chinese New Year campaign – ‘Double The Huat’

The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and promotions.

KUALA LUMPUR, 7th January 2020 – Tiger Beer, Malaysia’s No. 1 beer1, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances. Continue reading

CARLSBERG TOASTS TO 2020 WITH “DOUBLE CHEERS, DOUBLE WINNINGS”

Be rewarded this Chinese New Year with a limited-edition gigantic 3-litre Carlsberg bottle, a 3-in-1 Carlsberg Smart Mini Bar with built-in fridge, speaker and charger, premium-designed stem glass and more!

Shah Alam, 23 December 2019 – In Chinese culture, the number 2 is auspicious as it is believed that good things come in pairs. To usher Chinese New Year in the year 2020, beer lovers can anticipate great rewards following Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”, inspired by the auspicious and unique occurrence of the year 2020!

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