Tiger Beer, Malaysia’s No. 1 Beer, wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians –why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs, is it time to awaken our courage?
Goa, the smallest Indian state on the west coast, has remained the dream destination for travelers all over the globe. Pristine beaches, a unique cultural mix coupled with warm hospitality, upscale accommodation and deliciously different food keep national and international tourists returning for decades.
In Kuala Lumpur, there happens to be a slice of that magic in the guise of Goa by Hubba located at the prestigious Ascott Kuala Lumpur, in the heart of the Golden Triangle. Celebrating the spices of Indian cuisine, the menu features New Indian Cuisine by Celebrity Chef Sapna Anand, herself born and bred in Goa.
SOULed OUT Kuala Lumpur has revamped its menu to take customers on a culinary adventure around the globe without having to leave the comfort of their seats at the popular neighbourhood hangout. Continue reading
The first rule of the fu luck club is there is #nofuluckclub. Just take off your work hard pants and put on your chill out pants
The first thing that caught our attention when we visited the newly-opened Fu Luck Bar at TREC on its opening night, was the wall-to-wall abundance of theme appropriate art which even encroached onto the ceilings. With the life-size White Rabbit candy cavorting with grannies and toy soldiers in yoga poses, the overwhelming nostalgia that this initial of this initial exposure did little to prepare us for the melancholic stroll down memory lane Fu Luck bar had in store.
Medini City, Iskandar Puteri, Johor, 12 March 2018: Iskandar Puteri’s green ecosystem took centre stage at the inaugural Edible Festival held in Medini City on 3 March 2018. Organised by Medini Iskandar Malaysia SdnBhd (MIM) in collaboration with social enterprise Johor Green, the food and sustainability event drew in approximately 6,000 visitors to launch the Edible Park, a unique public park comprising edible local plants and trees. The festival, which was graced by the Mayor of Iskandar Puteri, Tuan Haji AdibAzhariDaud, aimed to inspire visitors to make sustainable choices while exposing innovative approaches in regional lifestyle and cuisine. Continue reading
Be sure to visit your closest SOULed OUT outlet for a taste of tradition, where everyone is invited to celebrate the auspicious and prosperous Year of the Dog. The popular neighbourhood haunt will be pulling out all the stops to commemorate Chinese New Year across all its outlets with traditionally themed food and beverage promotions until 28th February 2018. During this period, families will get the chance to ‘Loh Sang’ with friends and enjoy varied ‘Yee Sang’ deals starting as low as RM23 per portion. Continue reading
Tiger STREATS, the unique street food experience from Tiger Beer, is gearing up to take its culinary delights on the road this March. Foodies in Penang and Johor will get the chance to sample Malaysian street foodfavouritesas they’ve never had them before, all washed down with ice cold Tiger brews.
Over 700 food lovers sat shoulder to shoulder around the street food table, sharing ice-cold Tiger beers at Tiger STREATS. Held at a vibrant street meets fine dining pop-up restaurant, MH Platinum Warehouse in Setapak, guests were in for a dramatic mash-up between two chefs who are worlds apart, but share the honour of a Michelin Star fame in the culinary world.
In our polarized world, where everything from politics to fashion conspires to keep us apart, there is one place where old and young, East and West, fat cats and underdogs all sit shoulder to shoulder: sharing an ice-cold Tiger Beer at the street food table.
To celebrate the power of Tiger Beer and street food and how the two bring us closer together, Tiger Beer is launching Tiger STREATS. An intriguing pop-up restaurant concept, where two chefs who are worlds apart, but share the honor of Michelin Star fame, will join forces for the first time. A global event, Tiger STREATS launched first in Sydney, followed by Auckland, then New York City, before returning to Tiger Beer’s Asian homeland, Kuala Lumpur.
Tiger STREATS resident Hawker Chan, of the first hawker stand to win a prestigious Michelin Star – Hong Kong Soya Sauce Chicken Rice and Noodle in Singapore – will pair up with Jeff Ramsey, former Executive Chef at the Michelin-starred Mandarin Oriental Tokyo hotel, and current owner and chef of progressive modernist restaurant Babe KL. They will combine their skills and passion to craft an unprecedented exclusive dining experience held at MH Platinum Warehouse, Setapak, Kuala Lumpur, on 17th December 2016. On offer will be an intriguing and unique collection of fusion dishes combining traditional Asian street food and contemporary fine dining cuisine.
In addition to the ‘Unexpected Connection’ of the culinary mash-up, the Tiger STREATS event will carry this concept through in a venue which showcases the vibrancy of the street, where plastic meets porcelain, and savoury meets sweet, accompanied by various brews from Tiger Beer. From the décor to the dishes, everything about Tiger STREATS is sure to stir up the appetite of patrons from all walks of life.
Because the most beautiful things are born from clash and contrast, the two chefs will collaborate on a signature dish, as well as serving their own individual creations. The menu for the night will be rounded out by a selection of local street food favourites with an unexpected twist – making sure that guests will experience an evening at Tiger STREATS they simply won’t be able to get anywhere else.
Commenting on the campaign, Jessie Chuah, Marketing Manager of Tiger Beer explained, “Asian street food is made for sharing and Tiger Beer is the beer to share it with. It’s a full bodied beer with bite that embraces all the different flavours of our food just as Tiger has always embraced the diverse passions of Asia’s creativity.”
“By creating the Unexpected Connection between a classically-trained chef and one who has honed his award-winning skills on the street, we can not only bring something exciting and new to our consumers, but also illustrate the fact that when we eat street food and drink Tiger Beer, we sit closer together,” she added.
Brewed in the heart of Asia and raised on the streets, Tiger was born to bring together diverse people, palettes and passions. In food, friendships and creative culture, Tiger is all about the courage to connect with someone new.
For more information on this campaign and find out how to secure your exclusive passes to the STREATS event on December 17th, please visit Tiger Beer’s Facebook page www.facebook.com/tigerbeermy.