Tiger’s Brewing Something Special Beyond The TV Screens

tiger fc 2Tiger FC is brewing something epic and something football aficionados will definitely cheer for. So trust us when we say, you would want to be there at Tiger FC’s next Big Away Game this Sunday (Dec 14) when the footie fan club reveals the surprise it has been developing especially for its fans.  Discover what the big news is at Tiger FC’s second football screening for the season at Laundry Bar, The Curve at 7pm. Continue reading

Carlsberg consumers awed by BPL legends at the Ultimate Football Retreat

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Fans arrived early to commemorate Carlsberg’s ‘Ultimate Football Retreat’.

Carlsberg, as the official beer of Barclays Premier League (BPL), fulfilled the dreams of more than 300 football diehards to meet their football heroes in the flesh, as it kicked-off the Ultimate Football Retreat recently at AVANI Sepang Goldcoast Resort.

This once-in-a-lifetime experience rewarded Carlsberg consumers from Malaysia and Hong Kong to a football weekend getaway of watching big matches live on big HD screens, meeting four BPL legends, Dennis Wise, Steve McManaman, Gianfranco Zola and Sol Campbell as well as the chance for four luckiest consumers to win an all-expense paid trip to the UK to watch a BPL match live. Continue reading

Prove your Football Mastery to Wise, McManaman, Zola and Campbell at Carlsberg’s Ultimate Football Retreat

football retreat Photo 1 (2)Ever dreamed of taking on ex-Chelsea midfielder Dennis Wise, fellow ex-Chelsea forward Gianfranco Zola, ex-Liverpool playmaker Steve McManaman, or ex-England captain Sol Campbell? As midfielders, forwards and centre backs, each of them have created thousands of unforgettable moments on the pitch. Fans have sung their names over the years, and now Malaysian football-lovers will have a chance to do a lot more with these four football heroes. Continue reading

The Official BPL Trophy Arrives in Malaysia

Photo 1 With the much-awaited Barclays Premier League 2014/2015 season finally kicking off in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy.

Fanning the passion of fans, the trophy was brought down by the league’s official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia.
At the launch held at Publika Shopping Gallery, invited guests and the public came together to welcome the ultimate symbol of league domination before it set off on a tour to selected locations across the country. Continue reading

Watch Vengaboys’ latest Breast Aerobics music video -2 Brazil (Video)

Vengaboys - 2 Brazil's music video

Vengaboys – 2 Brazil’s music video

The pop group from 1998 are back with a new look and a new album. The lastest hits has them hiring dancers to do semi-topless breast aerobics to the tune of their newest single. The video is bellow. Continue reading

Fun at the Carlsberg BPL Viewing Party @Movida Sunway Giza

The GGL team was at the BPL Viewing Party on the 4th of May 2014.  Food was good. Beer… was free flow as expected.


Juliet Yap, Marketing Director of Carlsberg Malaysia and [First from left] Jovi Chen, winner of Carlsberg’s Price of Passion and [Third from left] Kristian Dahl, Supply Chain Director of Carlsberg Malaysia at Carlsberg’s BPL Finale Viewing Party

Continue reading

Carlsberg closes out 2013/2014 BPL season with epic finale

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[Second from left] Juliet Yap, Marketing Director of Carlsberg Malaysia and [third from left] Jovi Chen, winner of Carlsberg’s Price of Passion and [fourth from left] Kristian Dahl, Supply Chain Director of Carlsberg Malaysia at Carlsberg’s BPL Finale Viewing Party.

 As the title race to crown this season’s Barclays Premier League (BPL) champion came to a close, Carlsberg hosted an epic viewing party to commemorate the last BPL match day of the 2013/2014 season. With Manchester City in poll position to take home the title, Liverpool needed to win their final match to stay in the running for the club’s first BPL Championship in 24 seasons. Continue reading

Tiger FC: An Extra Large Serving of Football

IMG_6472Over 500 fans celebrate an unbeatable football experience
at the Tiger FC Big Away Game at Souled Out, Sri Hartamas

Kuala Lumpur, 1 Dec 2013 – Football fans from across the Klang Valley had every reason to celebrate as the football experiential experts, Tiger FC brought their trademark Tiger FC Big Away Game Souled Out, Sri Hartamas on Sunday evening. Over 500 true blue footie fans congregated at Souled Out’s terraces for an evening of football action, games and all-round fun. Continue reading

Carlsberg Strikes with 1st of its Kind “Strikr” App!

Photo 7Carlsberg as official beer of Barclays Premier League (BPL) recently introduced its Strikr app in Malaysia.

Malaysians can now show their support for their favourite BPL clubs as they celebrate and share their emotional ups and downs as they follow their team’s performance.

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Strikr, which is available from Apple and Google Play stores, can measure the mood of every team’s fans, thanks to an advanced algorithm. As a result it will show the effect of jaw-dropping goals, unbelievable saves and fancy footwork on the pitch on fans’ emotions.

Photo 4Developed in collaboration with Twitter, Strikr uses real-time Twitter hashtags and conversations to generate a highly relevant and unique feed for each user. The free app was earlier launched by Carlsberg Global.

Photo 1Strikr users are required to connect through Twitter, select the teams and players they are interested in, and be part of the conversation in real-time, follow the live scores, get real-time alerts on match events and show their support to players and teams.

Photo 2And one feature, called Trophy Tweets, even gives fans the chance to get their tweet featured on perimeter boards at selected Premier League clubs during matches. This simply means wise words of support by a fan could be seen by the Premier League’s massive cumulative audience of 4.7 billion people!

Photo 6The launch took place at a Carlsberg hosted football viewing party held at the latest sports bar in town, Score, which saw Liverpool matched up against Everton while Arsenal faced Southampton in a clash of league powerhouses.

To get BPL fans excited about the much anticipated matches, the country’s No. 1 most preferred beer brand gave away authentic Liverpool merchandise to fans who participated in the “Guess the Score and Win” contest.

Photo 5Juliet Yap, Marketing Director of Carlsberg Malaysia, said: “As the official beer sponsor of the Premier League, we have access to exclusive rights and the network to bring a uniquely Carlsberg BPL experience to our fans and football diehards in the country.”

“At Carlsberg, we are committed to making each football experience with the brand an inimitable and memorable one. Our association to football goes beyond a one-off activity. We have a strong football heritage spanning almost 40 years and this has played a key role in building a loyal following of footie fans both in Malaysia and worldwide.”

In addition to the Strikr app, the Carlsberg BPL experience is also about rewarding consumers via its numerous contests with premium BPL merchandise and giving those lucky ones the chance to watch their favourite teams in action in the United Kingdom.

Guests at the viewing party also took part in fun interactive football games on the X-Box Kinect and i-Pad, while victories, be it on screen or online, were toasted with cold glasses of Carlsberg!

“In addition to watching the matches, football fans will be able to get the latest updates, rankings, match details and much more with our newly unveiled app. There’s nothing like Malaysian BPL fans being able to engage in real time with billions of fellow fans from all over the world, and this international tribute to the world’s favourite sport truly Calls for a Carlsberg!” she added.

Throughout the 2013/2014 BPL season, Carlsberg Malaysia will continue to offer money-can’t-buy experiences, including all inclusive trips to watch BPL matches live, authentic jerseys and other merchandise as part of their official partnership with the Premier League.

To download Strikr, go to the Apple Store http://bit.ly/169CEOA and Google Play Store http://bit.ly/196jabP.

For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg

Premier League’s Premium Beer Kicks-off Ultimate Fan Experience

Photo 2  The Barclays Premier League is finally back with Carlsberg as the official beer sponsor for the next three years! Malaysian football fans shall wait no more but fill their weekends with all the thrills, spills and drama that the football championship has to offer. And what better way to enjoy BPL than with a cold Carlsberg in hand? Known for its passion and long-established association with football, Carlsberg recently launched an integrated BPL 2013/2014 consumer campaign that brings the BPL action from the UK to Malaysia, while at the same time allowing Malaysian fans to experience BPL VIP-style hospitality in the UK. Passionate football and Carlsberg fans will have much to look forward to as the official beer goes all out to elevate the engagement and excitement around BPL to the max! To kick start the first phase of the campaign, Carlsberg rewards its consumers with limited edition Carlsberg BPL football merchandise at various outlets, eateries, pubs, bars and super/hypermarkets nationwide. Carlsberg brand ambassadors will make appearances at participating eateries to conduct the Carlsberg BPL Spin & Win contest.  Each spin, based on purchase, offers the opportunity for the consumer to take home limited edition BPL merchandise including jerseys, lighters, umbrellas and more. That’s not all. Carlsberg, being the beer of choice when it comes to football, is sending avid football fans to experience all-expenses-paid trips to the UK to watch live Premier League matches of their choice. Being the official beer of BPL, Carlsberg has access to all 20 football club stadiums. Imagine being picked up by a friendly Carlsberg brand ambassador at the airport, chauffeured to a trendy hotel and served a meal fit for a football legend, and get pampered like a VIP for a 3D2N stay in the UK.  You will visit one of the iconic football stadiums and get access to the private Carlsberg VIP Hospitality Lounge where you will not only watch a football match in style but, if luck is on your side, also have the opportunity to meet your favourite football player or a living legend over a Carlsberg! Carlsberg can turn your dream into reality. As the one and only premier beer of the Premier League, Carlsberg is offering trips with special VIP privileges and a money-can’t-buy football experience. One way to win the trip is to participate in the ‘Price for Passion’ Facebook contest that challenges football fans to prove how far they would go to score this once-in-a-lifetime experience. Even if you don’t score the trip, authentic BPL merchandise including signed jerseys by a football star of one’s choice are also up for grabs. Be bold and visit www.facebook.com/Carlsberg to pledge your “price”.  In addition, you can also try to win this ultimate experience via exclusive contests in selected newspapers. Do check out the football column of your local dailies!  Photo 3 “Carlsberg’s BPL campaign is bringing Malaysians a first-of-its-kind ultimate Premier League experience that is unlike any other in town. Being the official beer, Carlsberg has the rights, access and network in rewarding our consumers via a nine-month long consumer and fan engagement campaign,” Carlsberg Malaysia Managing Director Henrik Andersen explained. Photo 1 Andersen added that football and beer go hand in hand and Carlsberg is the only beer brand worldwide that has enjoyed such a long and illustrious heritage in the sport. “Together with our consumers, we celebrate our latest milestone as official beer of the BPL, in addition to our other international football sponsorships such as official beer in UEFA EURO Championship, official beer for Liverpool FC for 21 consecutive years, official beer of Arsenal FC and Team England.” Carlsberg will also be holding football viewing parties at selected locations nationwide throughout the season. At these viewing parties, football fans will not only get to enjoy the clash of top clubs in high definition but will also have the opportunity to win more BPL collectibles. Photo 4 The launch of the Carlsberg BPL consumer campaign was held in a classic English pub setting of the COBRA Club that was given a touch of BPL hospitality. The pub was given a makeover with iconic elements found in the VIP hospitality lounge of some of the top flight Premier League Clubs. These include a replica of the Liverpool Legends mural created by renowned Japanese graffiti artist, Dragon 76, and the long bar in the Carlsberg Lounge at Anfield, the home of Liverpool Football Club. In addition, there is also an Arsenal wall showcasing the illustrious history of the Gunners. A part of the pub was also turned into a BPL gallery, complete with authentic BPL paraphernalia. For more information on Carlsberg’s BPL viewing parties and other activities, visit www.facebook.com/Carlsberg  

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