Outside the stadium
Carlsberg has always been everyone’s favorite football mate. Nothing makes a game more exciting than having an ice-cold Carlsberg sitting next to you on your favorite sports bar as you scream at the top of your lungs to cheer your team on, right?
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10 fans to Play on the Pitch with great football legends at Stade de Lyon in France
Carlsberg Malaysia launching the Play on Pitch campaign to offer 10 Malaysians a once-in-a-lifetime chance to watch UEFA EURO 2016™ Semi-Final live
Carlsberg is heating up the local football scene through a number of exciting activities leading to the UEFA EURO 2016™. As the official beer of the tournament, Carlsberg is offering fans a chance to watch the semi-final live in France and experience what it’s like to be a football star and ‘Play on Pitch’ at Stade de Lyon, the official stadium of the UEFA EURO 2016™ where football heroes will be scoring goals – giving fans probably the best football adventure ever! Access to this event is exclusively held by Carlsberg and only 100 winners from around the world will have the chance to participate. Continue reading
TigerFC edm May 1
After a nationwide hunt, 86 Tiger FC fans have proven to be the strongest and wisest footie contenders in the club’s search for ‘The Ultimate Fan’. These 86 showed the most potential when they outdid the other hopefuls through football quizzes at various clubhouse activations and a collaboration with an English daily, and will battle it out for the glorious title during Tiger FC’s Big Away Game on May 1 at Laundry Bar, The Curve. Continue reading
A TIGERFC PS4 Winner
In a showdown of footie whizzes on September 19 held at Laundry (The Curve), Souled Out (Bangsar South), Home and Away (Bangsar) and TBF (Penang), Ng Mei Ling, Dan Mitchell Pereira, Vincent Ng Chee Wai, and Rekkesh Sinnaya took home a Sony PlayStation 4 each.
The four are now automatic finalists to a grand showdown happening in May 2016, where all 80 winners will compete for ‘The Ultimate Fan’ title. The ultimate prize? A trip to Europe for two to THE football match of 2016. Continue reading
It was mere weeks ago when Carlsberg hosted the getaway of a lifetime for its consumers at the Ultimate Football Retreat in Avani Sepang Goldcoast Resort. The weekend was a one-of-its-kind football fans’ fantasy come to life, as they got up close and personal with four living legends of Barclays Premier League – Dennis Wise, Gianfranco Zola, Steve Mcmanaman and Sol Campbell! Continue reading
Tiger FC did not disappoint when it said it had something epic to reveal to its fans at their second Big Away Game yesterday. Prior to the event, the footie fan club hinted that the news will present “something epic and something football aficionados will definitely cheer for”. Well, cheer they did. Continue reading
Tiger FC is brewing something epic and something football aficionados will definitely cheer for. So trust us when we say, you would want to be there at Tiger FC’s next Big Away Game this Sunday (Dec 14) when the footie fan club reveals the surprise it has been developing especially for its fans. Discover what the big news is at Tiger FC’s second football screening for the season at Laundry Bar, The Curve at 7pm. Continue reading
Fans arrived early to commemorate Carlsberg’s ‘Ultimate Football Retreat’.
Carlsberg, as the official beer of Barclays Premier League (BPL), fulfilled the dreams of more than 300 football diehards to meet their football heroes in the flesh, as it kicked-off the Ultimate Football Retreat recently at AVANI Sepang Goldcoast Resort.
This once-in-a-lifetime experience rewarded Carlsberg consumers from Malaysia and Hong Kong to a football weekend getaway of watching big matches live on big HD screens, meeting four BPL legends, Dennis Wise, Steve McManaman, Gianfranco Zola and Sol Campbell as well as the chance for four luckiest consumers to win an all-expense paid trip to the UK to watch a BPL match live. Continue reading
Ever dreamed of taking on ex-Chelsea midfielder Dennis Wise, fellow ex-Chelsea forward Gianfranco Zola, ex-Liverpool playmaker Steve McManaman, or ex-England captain Sol Campbell? As midfielders, forwards and centre backs, each of them have created thousands of unforgettable moments on the pitch. Fans have sung their names over the years, and now Malaysian football-lovers will have a chance to do a lot more with these four football heroes. Continue reading
With the much-awaited Barclays Premier League 2014/2015 season finally kicking off in August, what better way to gear up for more great footie moves, legendary players in action and drama both on and off the pitch, than by getting up close with the coveted official BPL trophy.
Fanning the passion of fans, the trophy was brought down by the league’s official beer partner Carlsberg to launch its newest BPL consumer campaign, which is expected to strengthen the bonds of friendship as much as football fans’ love for the brew in Malaysia.
At the launch held at Publika Shopping Gallery, invited guests and the public came together to welcome the ultimate symbol of league domination before it set off on a tour to selected locations across the country. Continue reading