New experiences unlocked Tiger White will be rewarding fans with unexpected twists to prizes in a new online contest.

Brand Ambassadors at Tiger White Launch on 16 November 2015.

Brand Ambassadors at Tiger White Launch on 16 November 2015.

Five months after its launch, Tiger White – Asia’s Wheat Beer returns to bring about more delightful surprises for fans beginning with an online contest that will unlock extraordinary, unexpected experiences from now until June 2. Continue reading

Double the ‘Ong’ this CNy with tiger radler mandarin orange

Tiger Radler Mandarin Orange

Gong Hei Fatt Choy! A special, limited edition beverage has arrived to help you bestow upon your friends and relatives double the prosperity this Chinese New Year. Who wouldn’t welcome more ‘ong’, right?

So double up on the prosperity and merriment when you gift your loved ones the quintessential mandarin oranges coupled with Tiger’s special release this festivity, Tiger Radler Mandarin Orange.  Continue reading

‘Coaster’: The world’s first film made from beer coasters

7It was unexpected; the short film was shot in three days and resulted in a thrilling, suspenseful movie that had the audience of Coaster’s exclusive screening at Glasshouse at Seputeh gasping and applauding a job well done. The tale tells the story of a young chef faced with a vengeance dilemma: should or shouldn’t he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father’s death? Continue reading

Tiger Beer unleashes new wheat variant and movie production

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White's philosophy 'It all starts with white' inspired 'Coaster' - the first crowd-sourced movie production done entirely via physical and digital beer coasters.

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White’s philosophy ‘It all starts with white’ inspired ‘Coaster’ – the first crowd-sourced movie production done entirely via physical and digital beer coasters.

An all-new innovative product that is brewed with subtle spicy hints of clove, coriander, and orange peel becomes the latest addition to join Tiger’s expanding portfolio.

Aptly called Tiger White, the wheat beer comes to fruition two years after the brand unveiled its innovative beverage Tiger Radler, a variant that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice. Continue reading

RoofTop Surprise at the Tiger Bites Finale

Yam CakeWay up on a roof in the heart of town came an extraordinary congregation of street food masterchefs for the conclusion of Tiger Bites.

A scrumptious spread of popular Malaysian hawker food were dished out at the al fresco dining festival that saw the rooftop of Avenue K transformed to resemble popular street food markets of Kuala Lumpur. Specially created Tiger Beer cocktails — Roaring Passion and Bite Me, Cherry — were handed out to welcome foodies, who were in for a treat and spoilt for choice as they indulged in the wide array of yummy nom noms and ice cold Tiger Beer while taking in the rugged contours of Kuala Lumpur’s city skyline. Continue reading

An Iconic Win for Heineken

Heineken Wins Putra Brand Awards_ Pic 03

Heineken Wins Putra Brand Awards_ Pic 03

Heineken, the world’s No.1 international premium beer, was conferred with the prestigious accreditation of being a Putra Brands Icon after successfully bagging the Gold Award for the ‘Beverage-Alcoholic’ category at the Putra Brand Awards for the fourth consecutive year. The only brand award chosen by the people based on their preferences, this win for Heineken indicates that the consumers are enjoying the brand.  Continue reading

GAB – 18 AWARDS AND COUNTING!

GABIt was a night of celebration for Guinness Anchor Berhad (GAB) as the brewery took home three awards at the Putra Brand Awards held at Majestic Hotel. Heineken received a gold, and Tiger Beer garnered a silver in the Beverage-Alcoholic category, bringing GAB’s total tally from the prestigious awards ceremony to 18 wins over six years. To further solidify GAB’s victory, Heineken was inducted into the Putra Brand Icon Hall of Fame for winning its fourth consecutive gold award.  Continue reading

TIGER BEER BRINGS “CELEBRATION OF GOLDEN PROSPERITY” TO ITS LOYAL CONSUMERS

gab_cny2As the Year of Goat approaches, Tiger beer brings its Chinese New Year campaign closer to the hearts of their loyal consumers through on-ground activities, promising an exciting promotion with great prizes and events. One of its nationwide road show campaign was held at a local food court in Klang Valley today.

During the on-ground event, consumers who purchased 3 big bottles of Tiger Beer, Guinness, Heineken or Anchor were given a draw voucher for them to be in the running as one of the 15 winners. Rewards ranged from cash prizes to supplies of Tiger Beer, Guinness and gold plated Fu Lu Shou set that is worth up to RM1,000 each. Besides the exciting prizes, consumers were also entertained by a variety of song and dance performances to elevate the festive mood among them. Continue reading

Gab’s 2015 CNY Campaign has RM1mil pure gold up for grabs

The management team of GAB at the launch of Tiger Beer's "Celebration of Golden Prosperity"

The management team of GAB at the launch of Tiger Beer’s “Celebration of Golden Prosperity”

This Chinese New Year, consuming some of Guinness Anchor Berhad best brews will present its loyal and discerning drinkers with bountiful, golden returns. Tiger Beer today unveiled their ‘Celebration of Golden Prosperity’ campaign for the Year of Goat valued at RM2.2mil.  Continue reading

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