Yummilicious Tiger White now on draught

Jessie Chuah, Tiger Beer marketing manager tapping Tiger White

Jessie Chuah, Tiger Beer marketing manager tapping Tiger White

The wait is finally over. Tiger Beer’s smooth innovative wheat beer, is now on draught, one year after its debut here.

Crafted with subtle spicy hints of clove, coriander, and orange peel, the brew is the first from Tiger Beer’s innovative lineup to be offered on tap.

Tiger Beer marketing manager Jessie Chuah says, “With the launch of Tiger White, we demonstrated that we have the tenacity to expand our portfolio, and to make this premium wheat beer more accessible to all consumers.Launched last October, I’m proud to see that Tiger White has progressed along nicely and now is the right time to bring our fans Tiger White on draught. We hope the brew will continue to be their drink of choice,” she said at Souled Out, Desa Sri Hartamas, one of 18 outlets celebrating the new offering. Continue reading

Let undiscovered musicians be heard

The Sam Willows

The Sam Willows

Asia is filled with creative potential, but is the world hearing our music?

It is with this notion that Tiger Jams – Tiger Beer’s latest music and arts initiative – launched a platform to provide undiscovered Asian artists a launch pad for them to uncage their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and visual community to foster emerging talent. The website, www.tigerjams.com, will house their portfolios, and will also serve as a voting portal for fans to show their support. Continue reading

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