Carlsberg Malaysia ‘rides’ into Oktoberfest with “Bier Bike”

Malaysia's first-of-its-kind Oktoberfest Bier Bike was given a spin by [from left to right] Henrik Juel Andersen, Managing Director of Carlsberg Malaysia; Kai Schlickum, Vice President of Sales & Marketing of Mercedes Benz Malaysia; Kristian Dahl, Supply Chain Director of Carlsberg Malaysia; Seah Kok Leong, Chief Marketing Officer and General Manager of Magnum 4D Berhad; Peter Hourigan, General Manager and Vice President of Saujana Resort Kuala Lumpur; and Kenneth Soh, General Manager of Luen Heng Sdn Bhd.

Malaysia’s first-of-its-kind Oktoberfest Bier Bike was given a spin by [from left to right] Henrik Juel Andersen, Managing Director of Carlsberg Malaysia; Kai Schlickum, Vice President of Sales & Marketing of Mercedes Benz Malaysia; Kristian Dahl, Supply Chain Director of Carlsberg Malaysia; Seah Kok Leong, Chief Marketing Officer and General Manager of Magnum 4D Berhad; Peter Hourigan, General Manager and Vice President of Saujana Resort Kuala Lumpur; and Kenneth Soh, General Manager of Luen Heng Sdn Bhd.

As the largest annual Bavarian beer festival begins in Munich and around the world, over in our corner, Carlsberg Malaysia has once again brought Oktoberfest to local beer enthusiasts in a uniquely Carlsberg fashion. It will undoubtedly be a feast for the senses. Prost!

Time-honoured traditions will be celebrated at pubs and bars across the country in the true spirit of Oktoberfest, known as one of the most convivial beer festivals, with hearty steins of German brews Erdinger, Franziskaner and Lowenbrau complemented by the country’s most loved beer, Carlsberg. Continue reading

GAB CELEBRATES OKTOBERFEST ACROSS MALAYSIA

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Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen with the GAB Management Team celebrates Octoberfest

Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia kicked off its month-long Oktoberfest celebration today at Tujo Bar-serrie at Ascott in the heart of Kuala Lumpur. GAB’s Oktoberfest campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

 At the launch event, Hans Essaadi, Managing Director of GAB shared, “Oktoberfest has historically been a time of celebration and merriment amongst family and friends, featuring good food, great beers and an all-round unforgettable time. This year, GAB has planned even more exciting and engaging activities and I am confident that with our award-winning portfolio of beers, we will once again set the standard among our loyal consumers for providing drinking experiences that are both fresh and engaging.”

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As the fifth year running that GAB is organising this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier.

 “We at GAB are especially proud to continue making the Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. Be sure to try out this distinctive, limited edition lager at the selected outlets offering it during our Oktoberfest celebrations,” said Essaadi.
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During the launch event, guests were able to sample authentic German Oktoberfest cuisine, as well as traditional Oktoberfest activities including traditional German folk dances, beer mug holding competitions and ‘Nail the Wood’, a traditional German game which requires participants to have both power and accuracy. Adding to the celebratory air was the presence of Crown Prince Ludwig, Princess Therese and their royal procession who brought a historical touch to the event. The royal entourage regaled participants with interesting tales from times long past.

During the month-long Oktoberfest celebrations, consumers will be able to enjoy:

Oktoberfest Nationwide Consumer Promotions 

A 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’s Tiger, Guinness, Heineken, Kilkenny, Strongbow or Paulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free! Now that’s what you call an Oktoberfest promotion.

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Oktoberfest Outlet Events

GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centred around different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival. At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes. So be sure to pop by GAB’s Oktoberfest celebrations at the following locations throughout the month of October: -

  • 10th October at Souled Out Sri Hartamas (KL)

  • 12th October at QEII (Penang), Geographer Café (Puchong) and Jonker Street (Melaka)

  • 14th October at Euro House (Ipoh)

  • 18th October at Festival Walk (Ipoh) and Laundry Bar, The Curve (Mutiara Damansara)

  • 19th October at Upper Penang Road (Penang) and O’s Corner (Kuantan)

  • 24th October at Remedy House, Scott’s Garden (KL)

  • 25th October at Danga Bay (Johor) and Phat Barrels (Kuantan)

  • 26th October at The Museum (Ipoh)

  • 31st October at Beer Factory Sunway Giza (KL)

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Resounding Start to Carlsberg Malaysia Oktoberfest… Celebrating country’s most anticipated beer festival the most authentic Bavarian-style

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Carlsberg Malaysia launched this year’s Oktoberfest, the world renowned annual Bavarian festival, all the way from Germany to our neighbourhood bars throughout the big cities and small towns in Malaysia, with an endless flow of beer and fun. Continue reading

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