HUNT FOR THE ULTIMATE FAN RETURNS

Tiger FC Brand Ambassadors explaining the mechanics of the app

Tiger FC Brand Ambassadors explaining the mechanics of the app

Here’s some good news for all football enthusiasts in Malaysia. Tiger FC is back yet again to reward 70 walking football encyclopaedias with Samsung 40” LED TV throughout this 2016/17 season. If you are known amongst your friends as a pundit of everything football and have a burning passion for the sport, then take up Tiger FC’s challenge and compete against other footie whizzes in Malaysia to win the coveted crown, Tiger FC’s Ultimate Fan. Continue reading

Yummilicious Tiger White now on draught

Jessie Chuah, Tiger Beer marketing manager tapping Tiger White

Jessie Chuah, Tiger Beer marketing manager tapping Tiger White

The wait is finally over. Tiger Beer’s smooth innovative wheat beer, is now on draught, one year after its debut here.

Crafted with subtle spicy hints of clove, coriander, and orange peel, the brew is the first from Tiger Beer’s innovative lineup to be offered on tap.

Tiger Beer marketing manager Jessie Chuah says, “With the launch of Tiger White, we demonstrated that we have the tenacity to expand our portfolio, and to make this premium wheat beer more accessible to all consumers.Launched last October, I’m proud to see that Tiger White has progressed along nicely and now is the right time to bring our fans Tiger White on draught. We hope the brew will continue to be their drink of choice,” she said at Souled Out, Desa Sri Hartamas, one of 18 outlets celebrating the new offering. Continue reading

Snippets from Tiger Jams #3 showcase

1b Tiger Jams' finalist Donamarie show supporters what they are made off at their showcase held at KL Venue, Fahrenheit 88 on Aug 20.

1b Tiger Jams’ finalist Donamarie show supporters what they are made off at their showcase held at KL Venue, Fahrenheit 88 on Aug 20.

Tiger held the third showcase of the Tiger Jams series of show. To present one of the finalist the Tiger Jams series, Donamarie.  These are snippets from that night Continue reading

Snippets From The Tiger Jams #2 Showcase

Tiger Beer marketing manager Jessie Chuah presents the mock cheque to Tiger Jams Top 3 act Rozella at her showcase on Aug 13 at The Hive, Trec.

Tiger Beer marketing manager Jessie Chuah presents the mock cheque to Tiger Jams Top 3 act Rozella at her showcase on Aug 13 at The Hive, Trec.

Tiger Beer held their 2nd Tiger Jams showcase. With performances from DJ Rapper group Home Court, DJ and live music manipulator Darren Ashley and the one of Top 3 finalist of tiger jams – Rozella. Held in a repurposed empty shoplot at the trec KL. Here are some shots from that night. Continue reading

Incoming: Limited edition Tiger Beer bottles

Tiger Bottle Nick

Tiger Bottle Nick

Three dynamic, and edgy Tiger Beer bottles will be available for purchase at an outlet near you this August 22. Released in conjunction with its music and arts initiative, Tiger Jams, the regular 325ml beer bottles will be dressed in a colourful wrap designed through collaborations with the campaign’s visual artists and acclaimed Asian acts. Continue reading

Snippets from the First Tiger Jams Show

Son of a Policeman - One of three Tiger Jams finalists.

Son of a Policeman – One of three Tiger Jams finalists.

Tiger beer held their first tiger jam showcasing 1 of the Top 3 finalist of the tiger jams series. Son of A Policeman. Or SOAP as their are colloquially called was the main band. The event was held in Timbre @ Heritage Row. Here are some photos from that night. We really enjoy their music and the bandmates was energetic and charming.  Continue reading

Donamarie, Rozella, SOAP are Malaysia’s top three undiscovered bands

Donamarie performing at Tiger Jams media launch in Livehouse, TREC

Donamarie performing at Tiger Jams media launch in Livehouse, TREC

Over 100,000 votes were tabulated following Tiger Jams’ three-week voting period to identify three of Malaysia’s finest emerging artistes that will be moving onto the last leg of Tiger Jams. Continue reading

Discovered: 10 of Malaysia’s finest emerging musical acts

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Tiger Beer marketing manager Jessie Chuah (left) and Tiger Jams mentor Darren Ashley (right) having a chat with the emcee about Tiger Jams at the media launch

Launched last month, Tiger Beer’s latest music and art platform – Tiger Jams – called upon undiscovered musical talents to submit a sample original track at the www.tigerjams.com website. The initiative further expanded its search to three talent recruitment drives at Laundry Bar (on June 2), Merdekarya (June 3) and Menu-script (June 4). Continue reading

Let undiscovered musicians be heard

The Sam Willows

The Sam Willows

Asia is filled with creative potential, but is the world hearing our music?

It is with this notion that Tiger Jams – Tiger Beer’s latest music and arts initiative – launched a platform to provide undiscovered Asian artists a launch pad for them to uncage their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and visual community to foster emerging talent. The website, www.tigerjams.com, will house their portfolios, and will also serve as a voting portal for fans to show their support. Continue reading

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