Tag Archives: tiger beer

Tiger Beer launches its Chinese New Year campaign – Uncage New Beginnings

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The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media. Continue reading →

AWAKEN YOUR COURAGE WITH TIGER BEER

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Awaken Your Courage with Tiger BeerTiger Beer, Malaysia’s No. 1 Beer[1], wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians –why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs[2], is it time to awaken our courage?

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The Final Roar with Tiger Beer

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Fans at Tiger Beer's final football viewing party at The Square, Publika

Fans at Tiger Beer’s final football viewing party at The Square, Publika

Excitement was at its peak as Tiger Beer, Malaysia’s No. 1 beer, gathered hundreds of footie fans together to watch the biggest game of the year. As the final whistle blew, the atmosphere at The Square, Publika, was one of raw excitement as fans uncaged their passion for football and cheered for the winning team at the Tiger Beer’s final viewing party. Continue reading →

Uncage your passion this football season with Tiger Beer

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Tiger Football Viewing Parties

Tiger Football Viewing Parties

Footie fans – are you ready? Tiger Beer is back with the best viewing parties for the most awaited football event of the summer! Big games, big screens, and big fun – there are viewing parties all over Peninsular Malaysia lasting the whole tournament. Continue reading →

Three loyal consumers experienced an Overflowing of Prosperity via the “Tiger Shopper Sweep” Game

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L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

“Tiger Shopper Sweep”, an initiative by Tiger Beer for its 2018 Chinese Year campaign concluded successfully. Three loyal consumers were rewarded with RM6,000.00 worth of items in total from a Tesco store in the Klang Valley.

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TIGER BEER LAUNCHES ITS CHINESE NEW YEAR CAMPAIGN FOR THE YEAR OF THE DOG

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LTR -MT photo op - Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

LTR -MT photo op – Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

Starting the year “full” by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

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A NEW YEAR FILLED WITH OPPORTUNITIES TO WIN WITH TIGER BEER

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LockupTiger Beer, Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products. Continue reading →

The Pond Performs at Tiger #UncageMusic

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POND performing live during Tiger #UncageMusic show at The Bee on 24 Nov (1)

POND performing live during Tiger #UncageMusic show at The Bee on 24 Nov (1)

Tiger Beer fans who have been eagerly waiting for another taste of the unique audiovisual experience of #UncageMusic were in for some pulsating psych-rock night at The Bee, Publika. Continue reading →

Banker wins the Tiger FC’s hunt for ‘The Ultimate Fan’

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All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

The final whistle has been blown and the referee’s decision is final, the Tiger FC’s ‘Ultimate Fan’ has ascended the throne! Tiger FC has again embarked on a nationwide hunt to identify 70 football gurus, through quizzes, at various clubhouse activations during the 2016/17 season. 30of these strong and wise footie contenders have made it to join Tiger FC’s Big Away Game at The Beer Factory, Sunway Giza to battle it out to earn the coveted title, ‘The Ultimate Fan’. Continue reading →

3890Tigers Campaign Inspired Thousands To Stand Against Illegal Tiger Trade

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Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade. Continue reading →