Double the ‘Ong’ this CNy with tiger radler mandarin orange

Tiger Radler Mandarin Orange

Gong Hei Fatt Choy! A special, limited edition beverage has arrived to help you bestow upon your friends and relatives double the prosperity this Chinese New Year. Who wouldn’t welcome more ‘ong’, right?

So double up on the prosperity and merriment when you gift your loved ones the quintessential mandarin oranges coupled with Tiger’s special release this festivity, Tiger Radler Mandarin Orange.  Continue reading

‘Coaster’: The world’s first film made from beer coasters

7It was unexpected; the short film was shot in three days and resulted in a thrilling, suspenseful movie that had the audience of Coaster’s exclusive screening at Glasshouse at Seputeh gasping and applauding a job well done. The tale tells the story of a young chef faced with a vengeance dilemma: should or shouldn’t he plate up the perfect revenge when he was hired to cook for the very mobster responsible for his father’s death? Continue reading

Tiger Beer unleashes new wheat variant and movie production

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White's philosophy 'It all starts with white' inspired 'Coaster' - the first crowd-sourced movie production done entirely via physical and digital beer coasters.

Tiger Beer marketing manager Ms Jessie Chuah on stage to talk about how Tiger White’s philosophy ‘It all starts with white’ inspired ‘Coaster’ – the first crowd-sourced movie production done entirely via physical and digital beer coasters.

An all-new innovative product that is brewed with subtle spicy hints of clove, coriander, and orange peel becomes the latest addition to join Tiger’s expanding portfolio.

Aptly called Tiger White, the wheat beer comes to fruition two years after the brand unveiled its innovative beverage Tiger Radler, a variant that combines the crisp and easy-drinking taste of Tiger Beer with the zesty flavour of natural lemon juice. Continue reading

Win PS4 with Tiger – 4 down, 76 PS4s to go!

TIGERFC PS4 Winner

A TIGERFC PS4 Winner

In a showdown of footie whizzes on September 19 held at Laundry (The Curve), Souled Out (Bangsar South), Home and Away (Bangsar) and TBF (Penang), Ng Mei Ling, Dan Mitchell Pereira, Vincent Ng Chee Wai, and Rekkesh Sinnaya took home a Sony PlayStation 4 each.

The four are now automatic finalists to a grand showdown happening in May 2016, where all 80 winners will compete for ‘The Ultimate Fan’ title. The ultimate prize? A trip to Europe for two to THE football match of 2016. Continue reading

GAB – 18 AWARDS AND COUNTING!

GABIt was a night of celebration for Guinness Anchor Berhad (GAB) as the brewery took home three awards at the Putra Brand Awards held at Majestic Hotel. Heineken received a gold, and Tiger Beer garnered a silver in the Beverage-Alcoholic category, bringing GAB’s total tally from the prestigious awards ceremony to 18 wins over six years. To further solidify GAB’s victory, Heineken was inducted into the Putra Brand Icon Hall of Fame for winning its fourth consecutive gold award.  Continue reading

Tiger Beer wins Silver in the Alcoholic category at Putra Brand Awards 2015

IMG_2082It was a roaring success for Tiger Beer, the world’s No. 1 international Asian beer, when the brand won the silver award in the ‘Beverage-Alcoholic’ category at the Putra Brand Awards 2015. Introduced in 2010 as an extension of the Malaysia’s Most Valuable Brands (MMVB) programme, this prestigious annual brand valuation and recognition exercise is organised by the Association of Accredited Advertising Agents Malaysia (AAAA).  Continue reading

Tiger Translate returns: Bolder, Edgier

Wonfu (TW)

Wonfu (TW)

Tiger Translate, a platform that champions creativity in art and music, returns bolder and edgier the second time around. The event, which debuted last year, has already established itself globally as an arena that features unconventional collaborations of art and music. The adaptation here is no different as Tiger Translate continues to showcase creative “east meets west” efforts by local and international artists. Continue reading

TIGER BEER BRINGS “CELEBRATION OF GOLDEN PROSPERITY” TO ITS LOYAL CONSUMERS

gab_cny2As the Year of Goat approaches, Tiger beer brings its Chinese New Year campaign closer to the hearts of their loyal consumers through on-ground activities, promising an exciting promotion with great prizes and events. One of its nationwide road show campaign was held at a local food court in Klang Valley today.

During the on-ground event, consumers who purchased 3 big bottles of Tiger Beer, Guinness, Heineken or Anchor were given a draw voucher for them to be in the running as one of the 15 winners. Rewards ranged from cash prizes to supplies of Tiger Beer, Guinness and gold plated Fu Lu Shou set that is worth up to RM1,000 each. Besides the exciting prizes, consumers were also entertained by a variety of song and dance performances to elevate the festive mood among them. Continue reading

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