Carlsberg consumers awed by BPL legends at the Ultimate Football Retreat

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Fans arrived early to commemorate Carlsberg’s ‘Ultimate Football Retreat’.

Carlsberg, as the official beer of Barclays Premier League (BPL), fulfilled the dreams of more than 300 football diehards to meet their football heroes in the flesh, as it kicked-off the Ultimate Football Retreat recently at AVANI Sepang Goldcoast Resort.

This once-in-a-lifetime experience rewarded Carlsberg consumers from Malaysia and Hong Kong to a football weekend getaway of watching big matches live on big HD screens, meeting four BPL legends, Dennis Wise, Steve McManaman, Gianfranco Zola and Sol Campbell as well as the chance for four luckiest consumers to win an all-expense paid trip to the UK to watch a BPL match live. Continue reading