Tiger rallies Malaysians to take a pause, celebrate and re-energize for an even bolder tomorrow this Chinese New Year.
5th January 2023, KUALA LUMPUR – Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.
Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.
Durex ‘For-Play’ Mobile Hits the Spot Around Klang Valley
Kuala Lumpur, 26 December 2022 – Durex Malaysia continues its mission to help young Malaysians learn about intimacy and encourage honest conversations through an open, safe and approachable platform with the launch of its roving ‘For-Play’ mobile truck which will be travelling throughout the Klang Valley for five days beginning 26 December 2022.
An extension of its #ComeTogether project which kicked-off in August 2022, the campaign continues to advocate better understanding and the right knowledge about sex as well as drive positive behavioural change around the subject matter. This includes improving young adult’s attitudes related to sexual and reproductive health and the inclination to shy away from speaking about it openly and honestly.
Tiger’s Finale Viewing Party saw fans cheering for their favourite teams, all while raking in Bold Points to score Tiger Football merchandise, including the Bold Kit by the brand’s ambassador, Son Heung-min, among others.
18th December 2022, KUALA LUMPUR – Throughout the football season, Tiger paid homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. With Son’s incredible story of defying challenges, Tiger also encouraged Malaysian fans to boldly live their dreams, no matter the obstacles that stand in their way.
To celebrate the most anticipated football season, Tiger hosted a series of epic live viewing parties for fans of the sport. The action-packed conclusion to the season saw Sentul Depot abuzz with excitement as 1,000 fans from all walks of life got together to watch their favourite teams go all out on the field. The viewing party was elevated with exciting games for fans to redeem exclusive Tiger Football merchandise and mouth-watering food to enjoy as they watched the final match on a giant LED screen, giving them a true football experience. But that’s not all – the energy of football aficionados was unmatched as fans bonded over their love for football while enjoying ice-cold Tiger Beer.
The energy was contagious especially at the VIP viewing lounge, as four football lovers used their Bold Points to redeem the package for an epic viewing experience alongside 9 friends each. There, they got to enjoy ice-cold beer and food on the house as they witnessed the momentous celebration. But that’s not all – 11 footie fans also got to enjoy the home party package where Tiger decked out their homes with football décor, accompanied by their favourite Tiger Beer and Tiger Crystal, and food for them and 9 friends.