Consumers experienced the lively world of the new Tiger Soju Flavoured Lager by immersing themselves in playful adventure all while expressing themselves in bold and playful ways.
KUALA LUMPUR, 10th May 2024 – At the launch party of Tiger Soju Flavoured Lager – packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.