‘Double the Huat’ this Chinese New Year with Tiger Beer

Usher in the beginning of the Year of the Rat with an abundance of promotions and festive giveaways as Tiger Beer doubles the celebration on its auspicious 88th anniversary.

KUALA LUMPUR, 20th December 2019 Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.

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Tiger Beer launches its Chinese New Year campaign – Uncage New Beginnings

The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ

Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media. Continue reading

PROSPERITY BEGINS WITH A POP SO USHER IN A VIBRANT CNY WITH CARLSBERG’S COLOURFUL CANS AND BOTTLES!

 

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

Carlsberg celebrates Prosperity Begins With A POP! this CNY with colourful caps and cans

“Prosperity Begins With A POP!” this festive season as electronic mahjong tables, mahjong sets, beer vouchers, RM100 cash ang paus, cooler bags and much more are up for grabs!

Carlsberg is putting a vibrant twist to the traditionally reddominated festival by giving a colourful spin to this 2019 Chinese New Year (CNY) with “Prosperity Begins With A POP!” promotion. Introducing 4 vibrant coloured caps and cans in red, pink, green and blue, beer lovers can spot Carlsberg and Carlsberg Smooth Draught’s CNY limited edition festive pack easily and stand to win exciting prizes including electronic mahjong table, mahjong sets and cash ang paus! Continue reading

Three loyal consumers experienced an Overflowing of Prosperity via the “Tiger Shopper Sweep” Game

L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners

Tiger Shopper Sweep”, an initiative by Tiger Beer for its 2018 Chinese Year campaign concluded successfully. Three loyal consumers were rewarded with RM6,000.00 worth of items in total from a Tesco store in the Klang Valley.

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Now you can HUat Ahh and loh sang at Souled Out

Come 'Loh Sang' at SOULed OUT

Come ‘Loh Sang’ at SOULed OUT

Be sure to visit your closest SOULed OUT outlet for a taste of tradition, where everyone is invited to celebrate the auspicious and prosperous Year of the Dog. The popular neighbourhood haunt will be pulling out all the stops to commemorate Chinese New Year across all its outlets with traditionally themed food and beverage promotions until 28th February 2018. During this period, families will get the chance to ‘Loh Sang’ with friends and enjoy varied ‘Yee Sang’ deals starting as low as RM23 per portion. Continue reading

TIGER BEER LAUNCHES ITS CHINESE NEW YEAR CAMPAIGN FOR THE YEAR OF THE DOG

 

LTR -MT photo op - Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

LTR -MT photo op – Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

Starting the year “full” by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

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A NEW YEAR FILLED WITH OPPORTUNITIES TO WIN WITH TIGER BEER

LockupTiger Beer, Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products. Continue reading

Tiger Beer Continues to Spread Abundance of Prosperity Through On-Ground Consumer Engagements Nationwide

3.Brand Ambassadors at Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court.

3. Brand Ambassadors at Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court.

With Chinese New Year just around the corner, the festive celebration spirit was high during Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court, where consumers gathered with families and friends to celebrate a year of hard work while looking forward to a better year ahead. The exciting buzz from the laughter and chatter of the crowd, and the regular breakouts of loud ‘yum-seng’ toast, were further amplified by the energetic Lion Dance, the appearance of God of Prosperity, games and live music performances presented to consumers by Tiger Beer.

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Tiger Beer to Make One Million Consumers Winners this Chinese New Year

Third from left_ Jessie Chuah, Marketing Manager of Tiger Beer, Andrew Woon, Sales Director and Maud Meijboom-van Wel, Marketing Director of Heineken Malaysia Berhad

Third from left_ Jessie Chuah, Marketing Manager of Tiger Beer, Andrew Woon, Sales Director and Maud Meijboom-van Wel, Marketing Director of Heineken Malaysia Berhad

This Chinese New Year (CNY), Tiger Beer is rewarding its discerning consumers with an Abundance of Prosperity for their continuous support and loyalty. Heineken Malaysia Berhad’s CNY campaign for the Year of Rooster, led by Asia’s iconic Tiger Beer, launched nationwide today will see over one million Malaysian consumers win cash and prizes worth a total of RM2 million.

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POTENTIAL ‘CARLSBERG MILLIONAIRE’ CONSUMERS GET SMOOTH START TO YEAR OF THE SHEEP

Photo 1 (2)For lucky Carlsberg consumers, 2015 is proving to be a lucrative start as seven potential millionaires sailed smoothly into an unexpected windfall of cash prizes worth RM13,888 each thanks to the brand’s Chinese New Year promotion.

This definitely marks a smooth start to the Year of the Sheep for the seven finalists as they now gear up to compete against 31 other ‘Carlsberg Millionaire’ hopefuls to take home RM1 million in cash come March. Continue reading