#FeelTheAlps in your City with Edelweiss

Elevate your daily routines and uncover your playful side with new experiences in your city with Edelweiss.

KUALA LUMPUR, 16th November 2021: The seriousness of life often keeps us further away from exciting adventures. But deep down, everyone is looking for new adventures to spice up their routine. What if excitement and unexpected discoveries were just around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to inspire fans to hit the refresh button and awaken their senses to enjoy life in a playful and fun way. Continue reading

‘XPERIENCE THE XTRAORDINARY’ WITH TIGER STREET FOOD

Tiger Street Food Virtual Festival is back, this time with an epic collision between streetwear and street food, even more street food varieties, and many new exciting features. 

KUALA LUMPUR, 10th November 2021: Tiger Beer, Malaysia’s No. 1 Beer, has always championed local street food culture. Its roots go back to being a brand born and raised on the streets of Asia, making it the beer of choice to pair with bold street food flavours. As a progressive brand, Tiger is dedicated to hyping up fans’ street food experience by continually introducing new and innovative features.  Continue reading

Guinness is Ready When You Are

Guinness lovers can now pick up a Guinness Draught as their first drink and enjoy its perfectly smooth and creamy taste, fresh from the keg, whenever they are ready to visit outlets near them.

KUALA LUMPUR, 7th October 2021: Malaysians have been through an overwhelming situation in the past year. All their favourite spots to have a fresh Guinness Draught were closed for months and they have missed the smooth and creamy taste of Malaysia’s favourite stout1. Now that patrons are finally allowed to dine-in, Guinness lovers can see a silver lining as their wait to enjoy a glass of Guinness on tap has come to an end. Continue reading

Somersby Celebrates the Love of Cider with Apple Day

Malaysia’s No. 1 best-selling apple cider even invites watermelons along for consumer contests and promotions in the month of October

SHAH ALAM, 13 October 2021 – Every year, thousands of people in the UK come together in the month of October to celebrate Apple Day, a festival celebrating the delicious and globally-loved fruit that also goes into every bottle and can of Somersby, Malaysia’s No. 1 best-selling cider. Continue reading

Uncage your inner fire with Tiger Crystal

Discover a world of possibilities and master your passions in surfskating, jump rope, mobile photography or contemporary craft with talented local mentors. Sign up now at tigerbeer.com/my/en/firestarter

KUALA LUMPUR, 21st September 2021: Tiger Crystal – crystal cold refreshment, brewed for your fire, is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors, surfskate pro Aaron Chan, Don Michael of Happyfingers Jumps, Meng from All Is Amazing and Mavic from Craft at No.7, the #FireStarterSquad welcomes fans to learn tricks of the trade and master the basics from them.

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Work Smart, Drink Smart with Heineken® 0.0.

Work responsibly with Heineken® 0.0 and grab your share of the 10,000 free 4-can packs right away from www.heineken00drinksmart.com.

KUALA LUMPUR, 13th September 2021 – Now that working from home is the new norm, the hours tend to blur, and we often find ourselves looking for a pick-me-up to get through the day. What if you were able to enjoy a beer while working? #NowYouCan work responsibly while enjoying a cold one with Heineken® 0.0—a refreshing beer, minus the guilt and minus the alcohol.

In line with the brand’s advocacy towards responsible consumption and to refresh your next long day of work, Heineken® is giving away 10,000 units of Heineken® 0.0 4-can packs, redeemable today onwards. To kick-start your Work Smart, Drink Smart routine with Heineken® 0.0, all you have to do is sign up at www.heineken00drinksmart.com. As you drag the Heineken® 0.0 can into the calendar within the site, a redemption form will pop up and voila, your FREE 4-can pack of Heineken® 0.0 will be making its way to your doorstep.

“Our days are often filled with back-to-back meetings and long checklists to complete. There are times we can’t even pause to take a break. We hear you, hence we are giving away 10,000 FREE 4-can packs of Heineken® 0.0 for you to enjoy while you work. Gone are the days where you can’t have a beer while working, when you can now Work Smart and Drink Smart with Heineken® 0.0,” said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad.

The free 4-can packs of Heineken® 0.0 are available on a first come, first served basis and subject to eligibility. Only one redemption per person is allowed, while stocks last.

If you miss out on the free packs of Heineken® 0.0 being given away, you can purchase them from the Drinkies app (available on both iOS and android) or www.drinkies.my. Be sure to stock-up your fridge with Heineken® 0.0 and virtually toast with colleagues during your upcoming meetings!

Heineken® 0.0 and all promotions and giveaways are for non-Muslims aged 21 and above only. For more information and updates, log on to www.heineken00drinksmart.com or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/). Heineken® advocates responsible consumption, do not drink and drive.

RENEWED HOPE SPRINGS TO LIFE IN THE CITY

Challenging the Tides of Change, The Souled OUT Group Ramps Up Its Expansion with Its Latest Urbanite Offering

While the battle towards beating the pandemic continues, the multi-award winning SOULed OUT Group takes the reigns and leads its F&B empire into greener pastures, with the opening of WIP On The Park in the heart of Kuala Lumpur. Having thrived in the entertainment scene for over 26 years, the group is not slowing down. Rather than sitting back and waiting for the return of normalcy, it is taking the opportunity to bring city slickers a new sanctuary to wine, dine and party. Continue reading

CARLSBERG PAYS TRIBUTE TO FANS IN LIMITED EDITION ‘CHEERS TO FOOTBALL’ SERIES

A toast to football fans and beer lovers nationwide with attractive prizes and
RM10,000 cash to be won in Carlsberg’s football promotion.

– Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world! Continue reading

1664 Blanc Presents ‘Bon Appetit-lah’ Gastronomy Campaign Inspired by French-Malaysian Cuisine

1664 Blanc bridges French and Malaysian cuisine in Bon Appetit-lah campaign.

Elevate gastronomic experiences at home with French-Malaysian 1664 Blanc recipes and stand to WIN premium cookware set, luxurious holiday packages post MCO and more!

Shah Alam, 8 June 2021 – French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more! Continue reading