CHIVAS INVITES YOU TO RISE TO THE OCCASION WITH NEW GLOBAL AMBASSADOR LISA AND EMBRACE A BOLD NEW BEGINNING

Globally-renowned scotch whisky brand introduces a striking new image featuring icon, LISA, as part of its new “I Rise, We Rise” campaign

KUALA LUMPUR, 14 OCTOBER 2022 – The notion of success is different to each individual – whether it’s career advancement, creating change, breaking glass ceilings, or even checking things off a bucket list, success should always be on our own terms. But success is no longer just about an individual win, but how each and everybody’s wins contribute to the collective. Success is always best when it’s shared, whether it’s within a team or an entire community. 

A brand, company, or even a community, is only as strong as its people, and it is this belief that has catapulted Scotch Whisky brand, Chivas Regal to becoming one of the world’s best-selling brands. And through its latest campaign, “I Rise, We Rise”, it shares this very philosophy of success and the importance of elevating the community that drives you. 

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House of Guinness – It’s A Matter of Taste

The two-weekend-long festival will bring Guinness lovers a sensorial experience to discover the taste of the world’s number one stout, alongside entertainment and exclusive Guinness-infused food varieties. Visit www.houseofguinness.my to find out more.  

5th November 2022, KUALA LUMPUR – Guinness Malaysia revolutionised consumer experience with the launch of House of Guinness in July, an avenue for fans to discover the innovation of Guinness Draught in a Can. In conjunction with the International Stout Day celebration this year, the brand is bringing the House of Guinness back, and this time with the concept of #ItIsAMatterOfTaste, highlighting Guinness products and the magic behind them. 

Fans who sign up for the experience at www.houseofguinness.my are in for a treat as they get to redeem complimentary Guinness and exclusive merchandise at the festival happening at Piazza, Pavilion Bukit Jalil on the weekends of 5th and 6th November as well as 12th and 13th November.

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The Ultimate Tiger Street Food Festival is Back!

Celebration of bold street food flavours is happening at the two-weekend-long festival with all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal.

28th October 2022, KUALA LUMPUR – After two years, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to create a directory of bold street food dishes to try with approximately 1,000 pins dropped to date. 

Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off today for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas – Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement – each with its own set of unique street food vibe personalities and activities. 

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Tiger Street Food is firing up the hottest hunt

Tiger is kicking off its signature Street Food campaign with a hot and spicy street food hunt; fans can contribute by dropping pins to their favourite spots leading up to the festival via https://hottesthunt.tigerstreetfood.my/.

14th September 2022, KUALA LUMPUR – Street food is undeniably an integral part of Malaysians’ everyday life. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. All this to ensure that that local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

While gearing up for the big festival, the brand encourages Malaysian fans and street food lovers to join the hottest street food hunt by recommending their favourite street food spots. Whenever they’re at their favourite street food outlets, they can drop a pin on the microsite to recommend the place for other street food lovers to try, and get rewards in return too. With all the recommendations and reviews from fans, Tiger would have created an exclusive street food directory which will be available for Malaysians who want to hunt for some of the hottest street food dishes in town. Continue reading

Beat the Heat with Tiger Crystal

The Tiger Crystal Heat Exchange saw hundreds of fans come together to get free ice-cold Tiger Crystal at Plaza Arkadia. From now until the 31st of October, when the heat goes up, the price of Tiger Crystal goes down at participating outlets and on Drinkies. 

5th August 2022, KUALA LUMPUR – The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes. Continue reading

Guinness Draught in a Can – now you can bring the pub home with you.

Guinness lovers experienced the first sip of the exclusive Guinness product, Guinness Draught in a Can in March, which is now available for purchase in Malaysia at selected 7-Eleven and premium outlets, and on Drinkies.

26th April 2022, KUALA LUMPUR – The St. Patrick’s cheer was at an all-time high throughout the month of March for Guinness lovers. One of the highlights was the Guinness St. Patrick’s AR Filter where groups of fans shared selfie collages of themselves and their mates on Instagram stories. Eight lucky winners were able to snag the grand prize of an all-expenses-paid trip to One & Only Desaru Coast, meanwhile, 80 selected fans were able to get their hands on the Guinness Home Party Kit that included samples of Guinness Draught in a Can, making them among the first Malaysians to try it.

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Get the Gang Back Together this St. Patrick’s Festival with Guinness

KUALA LUMPUR, 8th March 2022 – After two long years and many missed celebrations, the Guinness St. Patrick’s Festival 2022 signals the return of good times. Most importantly, it means finally being able to get the gang back together and celebrating in true St. Patrick’s spirit. 

The St. Patrick’s celebration has long been a significant one for both Guinness and fans alike. It is a time when people get together to celebrate with their friends. This is why Guinness is rewarding fans who get the gang back together with exciting activities in conjunction with the St. Patrick’s celebration. For starters, Guinness fans can express their different personas in unique ways with the Guinness St. Patrick’s AR Filter and stand to win attractive prizes weekly. All they have to do is visit https://guinnessstpatricks.com/, select the number of people in their gang, share the QR code or invite link to take a selfie, and generate a photo collage to be posted on Instagram stories.

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The Year of the Tiger – the year we ROAR Together with Tiger Beer

Tiger Beer initiates a global movement to encourage fans to UNCAGE their boldest ambitions in 2022, along with various other local activities to usher in a prosperous Year of the Tiger.

HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign

6th January 2022, KUALA LUMPUR – The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.   Continue reading

‘Santé’ to refreshing taste and well-balanced flavour with 1664 Rosé

Sharing Good Taste with a Raspberry Twist by 1664 Rosé, a newest variant of 1664 Blanc

SHAH ALAM, 3 December 2021 – 1664 Blanc today owns the centre stage of the country’s wheat beer development as consumers prefer its premium quality, iconic blue bottle and refreshing taste that comes with a fruity twist. Building on the runway success of the French’s wheat beer in product innovations, Carlsberg Malaysia launches a brand-new variant, 1664 Rosé, a wheat beer with a hint of raspberry, sharing good taste with consumers. Santé! (Cheers)

“1664 Blanc is the leading brand in our premium portfolios and has been growing steadily these years albeit the pandemic. This evening, we are excited to host you over a ‘good taste with a twist’ dinner where you can experience the playfully elegance 1664 Rosé, our French premium wheat beer with a hint of raspberry in a tantalizing delicious pink-amber brew,” said Carlsberg Malaysia’s Managing Director, Stefano Clini, in a media launch held at Envi Skydining, Menara TA One, KL.  Continue reading

The magic of sharing a Guinness Christmas

Guinness adds a dash of magic to the festive season by inviting fans to celebrate time together with loved ones, just like it was before.

KUALA LUMPUR, 9th December 2021: Christmas celebrations for the past two years have been rather different for everyone. While the tradition of sharing gifts and love lived on despite being far away from one another, there is nothing quite like the spirit of celebrating the festive season and being merry in the presence of our loved ones. 

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