Tiger rallies Malaysians to take a pause, celebrate and re-energize for an even bolder tomorrow this Chinese New Year.
5th January 2023, KUALA LUMPUR – Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.
Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.
Durex ‘For-Play’ Mobile Hits the Spot Around Klang Valley
Kuala Lumpur, 26 December 2022 – Durex Malaysia continues its mission to help young Malaysians learn about intimacy and encourage honest conversations through an open, safe and approachable platform with the launch of its roving ‘For-Play’ mobile truck which will be travelling throughout the Klang Valley for five days beginning 26 December 2022.
An extension of its #ComeTogether project which kicked-off in August 2022, the campaign continues to advocate better understanding and the right knowledge about sex as well as drive positive behavioural change around the subject matter. This includes improving young adult’s attitudes related to sexual and reproductive health and the inclination to shy away from speaking about it openly and honestly.
Tiger’s Finale Viewing Party saw fans cheering for their favourite teams, all while raking in Bold Points to score Tiger Football merchandise, including the Bold Kit by the brand’s ambassador, Son Heung-min, among others.
18th December 2022, KUALA LUMPUR – Throughout the football season, Tiger paid homage to the ones who defied all odds, just like the brand’s ambassador, iconic footballer, Son Heung-min. With Son’s incredible story of defying challenges, Tiger also encouraged Malaysian fans to boldly live their dreams, no matter the obstacles that stand in their way.
To celebrate the most anticipated football season, Tiger hosted a series of epic live viewing parties for fans of the sport. The action-packed conclusion to the season saw Sentul Depot abuzz with excitement as 1,000 fans from all walks of life got together to watch their favourite teams go all out on the field. The viewing party was elevated with exciting games for fans to redeem exclusive Tiger Football merchandise and mouth-watering food to enjoy as they watched the final match on a giant LED screen, giving them a true football experience. But that’s not all – the energy of football aficionados was unmatched as fans bonded over their love for football while enjoying ice-cold Tiger Beer.
The energy was contagious especially at the VIP viewing lounge, as four football lovers used their Bold Points to redeem the package for an epic viewing experience alongside 9 friends each. There, they got to enjoy ice-cold beer and food on the house as they witnessed the momentous celebration. But that’s not all – 11 footie fans also got to enjoy the home party package where Tiger decked out their homes with football décor, accompanied by their favourite Tiger Beer and Tiger Crystal, and food for them and 9 friends.
Stefano Clini, Carlsberg Malaysia’s Managing Director
Bringing football fans the best moments and experiences at over 300 viewing parties
SHAH ALAM, 16 November 2022 – The support of fans makes football the greatest game on the planet and with the most anticipated tournament of the year inching closer, the streets of the nation will soon be filled with sports buffs looking for the perfect brew to cheer on their favourite teams. As huge lovers of football, Carlsberg celebrates each and every football occasions by calling fans from all over to cheers for their teams and enjoy match-day gatherings, rewards and excitement.
With a track record of throwing some of the liveliest football viewing parties, Carlsberg will be activating more than 300 celebrations across sports bars, pubs, and eateries nationwide, giving soccer-crazed fans an avenue to cheer on their favourite teams on match days starting from November to mid-December as well as opportunities to bag themselves exciting prizes including the coveted Fizzics machine and exclusive jerseys.
Globally-renowned scotch whisky brand introduces a striking new image featuring icon, LISA, as part of its new “I Rise, We Rise” campaign
KUALA LUMPUR, 14 OCTOBER 2022 – The notion of success is different to each individual – whether it’s career advancement, creating change, breaking glass ceilings, or even checking things off a bucket list, success should always be on our own terms. But success is no longer just about an individual win, but how each and everybody’s wins contribute to the collective. Success is always best when it’s shared, whether it’s within a team or an entire community.
A brand, company, or even a community, is only as strong as its people, and it is this belief that has catapulted Scotch Whisky brand, Chivas Regal to becoming one of the world’s best-selling brands. And through its latest campaign, “I Rise, We Rise”, it shares this very philosophy of success and the importance of elevating the community that drives you.
The two-weekend-long festival will bring Guinness lovers a sensorial experience to discover the taste of the world’s number one stout, alongside entertainment and exclusive Guinness-infused food varieties. Visit www.houseofguinness.my to find out more.
5th November 2022, KUALA LUMPUR – Guinness Malaysia revolutionised consumer experience with the launch of House of Guinness in July, an avenue for fans to discover the innovation of Guinness Draught in a Can. In conjunction with the International Stout Day celebration this year, the brand is bringing the House of Guinness back, and this time with the concept of #ItIsAMatterOfTaste, highlighting Guinness products and the magic behind them.
Fans who sign up for the experience at www.houseofguinness.my are in for a treat as they get to redeem complimentary Guinness and exclusive merchandise at the festival happening at Piazza, Pavilion Bukit Jalil on the weekends of 5th and 6th November as well as 12th and 13th November.
Celebration of bold street food flavours is happening at the two-weekend-long festivalwith all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal.
28th October 2022, KUALA LUMPUR – After two years, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to create a directory of bold street food dishes to try with approximately 1,000 pins dropped to date.
Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off today for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas – Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement – each with its own set of unique street food vibe personalities and activities.
Tiger is kicking off its signature Street Food campaign with a hot and spicy street food hunt; fans can contribute by dropping pins to their favourite spots leading up to the festival via https://hottesthunt.tigerstreetfood.my/.
14th September 2022, KUALA LUMPUR – Street food is undeniably an integral part of Malaysians’ everyday life. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. All this to ensure that that local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.
While gearing up for the big festival, the brand encourages Malaysian fans and street food lovers to join the hottest street food hunt by recommending their favourite street food spots. Whenever they’re at their favourite street food outlets, they can drop a pin on the microsite to recommend the place for other street food lovers to try, and get rewards in return too. With all the recommendations and reviews from fans, Tiger would have created an exclusive street food directory which will be available for Malaysians who want to hunt for some of the hottest street food dishes in town.Continue reading →
The Tiger Crystal Heat Exchange saw hundreds of fans come together to get free ice-cold Tiger Crystal at Plaza Arkadia. From now until the 31st of October, when the heat goes up, the price of Tiger Crystal goes down at participating outlets and on Drinkies.
5th August 2022, KUALA LUMPUR – The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes. Continue reading →
Guinness lovers experienced the first sip of the exclusive Guinness product, Guinness Draught in a Can in March, which is now available for purchase in Malaysia at selected 7-Eleven and premium outlets, and on Drinkies.
26th April 2022, KUALA LUMPUR – The St. Patrick’s cheer was at an all-time high throughout the month of March for Guinness lovers. One of the highlights was the Guinness St. Patrick’s AR Filter where groups of fans shared selfie collages of themselves and their mates on Instagram stories. Eight lucky winners were able to snag the grand prize of an all-expenses-paid trip to One & Only Desaru Coast, meanwhile, 80 selected fans were able to get their hands on the Guinness Home Party Kit that included samples of Guinness Draught in a Can, making them among the first Malaysians to try it.