Heineken, the world’s No.1 international premium beer, was conferred with the prestigious accreditation of being a Putra Brands Icon after successfully bagging the Gold Award for the ‘Beverage-Alcoholic’ category at the Putra Brand Awards for the fourth consecutive year. The only brand award chosen by the people based on their preferences, this win for Heineken indicates that the consumers are enjoying the brand.
“This has been an extraordinary year for Heineken as the brand has been on a continuous winning streak. The Heineken promise is to keep on progressing and delivering exciting new experiences in Malaysia. Winning gold this year as chosen by our consumers is testament to our commitment and delivery on that promise,” said Loh Ee Lin, Marketing Manager of Heineken Malaysia. “This award got the ball rolling for Heineken as we embark on an exciting year with the launch of the new Heineken Star Can and upcoming engaging campaigns that will inspire social conversations amongst our consumers and their peers.”
Heineken’s winning streak
During the recent Cannes Lions Festival of Creativity, Heineken was awarded the 2015 Creative Marketer of the Year. The accolade recognises companies who have distinguished themselves by inspiring innovative, global marketing of their products and who embrace and encourage creativity in their brand communications. With Heineken acquiring a feather in its cap on the local front with the recent coup at the Putra Brand Awards, this proved that the combination of passion for quality and constant drive for progress is shared by millions of fans throughout the world.
Heineken’s New Star Can
Heineken launches a new design for its cans as part of the global roll out. By the end of 2015, almost every refreshing can of Heineken enjoyed in the world, will be the new Star Can.This modern and progressive Star Can conveys ‘sophisticated simplicity’ and follows in the footsteps of the recent redesign of the brand’s iconic bottle.
“Heineken® packaging design is based on a couple of key principles. It must be progressive, iconic, true to the brand personality, and clearly recognizable on the retailers’ shelf,” says Loh. “These elements are all present on the new Star can design – we call it ‘sophisticated simplicity.’ And of course it’s also just beautiful.”
The two new features – prominence of silver aluminium speaks of a fresh, masculine look and an open character. The bold Red Star, on the other hand, speaks of the brand’s authenticity and identity. Subtle design touches were also made – such as redefining the green racetrack emblem and taking out the white center to give it a sense of transparency.
The new Star Cans are now available in retail stores nationwide.
Imagine with Heineken
Heineken recently unveiled its new “Imagine” campaign aimed to evoke discovery of the brand, which will culminate in a creative showcase that celebrates the brand’s iconicity and offers consumers unexpected experiences. Heineken engaged an eclectic mix of creative visionaries to create a series of cutting-edge work that both stimulates and inspires the imagination. Consumers are welcomed to be inspired by the showcase on 12 and 13 September 2015, 5:00pm onwards at Slate @ The Row, Jalan Doraisamy, Kuala Lumpur.
The iconic beer that originated from a single brewery in Amsterdam more than 150 years ago has since grown into the world’s most international brewer, which promises quality with every sip of the golden brew. Foresight along with brand innovation allowed Heineken to create the best possible drinking experiences well beyond just satisfying consumers’ palette.