Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

Posted on May 25, 2024 by TheGoodGoodGuy

Consumers experienced the lively world of the new Tiger Soju Flavoured Lager by immersing themselves in playful adventure all while expressing themselves in bold and playful ways.

KUALA LUMPUR, 10^th May 2024 – At the launch party of Tiger Soju Flavoured Lager – packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.

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Experience a Refreshing Bold Twist to the Iconic Asian Brew with Tiger Soju Flavoured Lager

Posted on April 21, 2024 by TheGoodGoodGuy

“Feel The Twist” as you turn everyday occasions into lively and exciting moments with friends. Join Tiger at the launch party on 10^th May with exciting activities and performances featuring South Korean rapper, Loco, at Tropicana Gardens Mall Convention Centre.

KUALA LUMPUR, 17^th April 2024 – Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape.

Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences.

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Guinness St. Patrick’s 2024 Celebration Continues All Month Long!

Posted on March 19, 2024 by TheGoodGoodGuy

Calling all Guinness lovers! The Guinness St. Patrick’s celebration will continue at participating pubs and bars near you for the next three weeks! Make sure to get together with your family and friends to commemorate magical moments and “Make it Our Day to Remember” over your favourite stout. Continue reading →

Make it “Our Day to Remember” with Guinness this St. Patrick’s Day

Posted on March 12, 2024 by TheGoodGoodGuy

Guinness is making this St. Patrick’s memorable by giving fans the power to turn every pint into a unique representation of themselves.

KUALA LUMPUR, 5^th March 2024 – Guinness Malaysia is back with its fan-favourite, month-long St. Patrick’s celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is all about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars from now until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together.

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Tiger Beer launches its 2024 ‘Cheers to a Bolder Tomorrow’ campaign

Posted on January 13, 2024 by TheGoodGoodGuy

Tiger Beer is encouraging Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead.

11^th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

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HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

Posted on January 11, 2024 by TheGoodGoodGuy

Elevate Your Lunar New Year Celebrations This Year with Heineken^®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8^th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken^® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

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Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon

Posted on December 18, 2023 by TheGoodGoodGuy

Tiger is ushering in the new year with exciting nationwide promotions, in-mall experiences, exclusive merchandise, as well as a ‘Bolder Tomorrow’ Instagram Filter specially for Malaysians

18^th December 2024, KUALA LUMPUR – People often set goals for the new year, but don’t always take the time to acknowledge the progress they have made. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. This is why the brand is kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together.

Tiger will be taking over the concourse area of selected malls as consumers shop in preparation for the auspicious celebration. Larger-than-life on-ground activations will be available at Sunway Velocity (Kuala Lumpur) from 11^th to 28^thJanuary, Gurney Plaza (Penang) from 24^thJanuary to 12^th February, and Ipoh Parade (Ipoh) from 23^rd January to 9^th February where shoppers can win exclusive merchandise. Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and even a personalised Tiger 6-can-pack with customised greetings for loved ones sure to elevate the festive cheer.

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Celebrate the magic of the Mid-Autumn Festival with Guinness Mooncakes

Posted on September 27, 2023 by TheGoodGoodGuy

The Beer Factory (TBF) and Guinness Malaysia have collaborated once again to release the limited-edition Guinness Snowskin Mooncakes for 2023; available for purchase on TBF’s website.

KUALA LUMPUR, 19^th September 2023: The Mid-Autumn festival is just around the corner, and that only means one thing – it is time for delectable mooncakes! This year, The Beer Factory (TBF) has once again partnered with Malaysia’s favourite stout, Guinness, to create the limited-edition Guinness Snowskin Mooncakes.

This time around, the limited-edition mooncakes offer a more pronounced and balanced taste profile. The combination of alcohol-infused golden bean paste centre, coupled with deep roasted flavours of Guinness and chocolate-infused lotus paste, packaged with the velvety snowskin creates a harmonious and magical taste experience.

Housed in packaging designed with a blend of modernity and a touch of retro to capture the essence of the festival, two pieces of mooncakes are priced at RM88. Ideal for gifting, or even to be savoured together with loved ones, fans can make their purchases via TBF’s website, while stocks last.

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GUINNESS FLAVOUR BY FIRE IGNITES UNFORGETTABLE FLAVOURS AND EXPERIENCES

Posted on August 29, 2023 by TheGoodGoodGuy

Head Down to Sentul Depot For A Tantalising Culinary Experience Available Only This Weekend!

Kuala Lumpur, 18th August 2023 – The Guinness Flavour By Fire Festival at Sentul Depot is the place to be this weekend! As you step onto the festival grounds, your senses will be ignited with tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds. This is far from your average festival – it’s a blazing revelry that combines the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary.

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Carlsberg Smooth Draught Fires-Up the Senses with theReturn of ‘Real Spicy, Real Smooth’

Posted on August 25, 2023 by TheGoodGoodGuy

Be part of a sensorial excursion that celebrates the duet of smooth and spicy, all under one
enigmatic space!

PETALING JAYA, 17 August 2023 – Building on its success of captivating the taste buds of avid foodies last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth returns to the fore with an even more enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable exBEERiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the smoothness of Carlsberg Smooth Draught.