Guinness lovers experienced the first sip of the exclusive Guinness product, Guinness Draught in a Can in March, which is now available for purchase in Malaysia at selected 7-Eleven and premium outlets, and on Drinkies.
26th April 2022, KUALA LUMPUR – The St. Patrick’s cheer was at an all-time high throughout the month of March for Guinness lovers. One of the highlights was the Guinness St. Patrick’s AR Filter where groups of fans shared selfie collages of themselves and their mates on Instagram stories. Eight lucky winners were able to snag the grand prize of an all-expenses-paid trip to One & Only Desaru Coast, meanwhile, 80 selected fans were able to get their hands on the Guinness Home Party Kit that included samples of Guinness Draught in a Can, making them among the first Malaysians to try it.
KUALA LUMPUR, 8th March 2022 – After two long years and many missed celebrations, the Guinness St. Patrick’s Festival 2022 signals the return of good times. Most importantly, it means finally being able to get the gang back together and celebrating in true St. Patrick’s spirit.
The St. Patrick’s celebration has long been a significant one for both Guinness and fans alike. It is a time when people get together to celebrate with their friends. This is why Guinness is rewarding fans who get the gang back together with exciting activities in conjunction with the St. Patrick’s celebration. For starters, Guinness fans can express their different personas in unique ways with the Guinness St. Patrick’s AR Filter and stand to win attractive prizes weekly. All they have to do is visit https://guinnessstpatricks.com/, select the number of people in their gang, share the QR code or invite link to take a selfie, and generate a photo collage to be posted on Instagram stories.
Tiger Beer initiates a global movement to encourage fans to UNCAGE their boldest ambitions in 2022, along with various other local activities to usher in a prosperous Year of the Tiger.
HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign
6th January 2022, KUALA LUMPUR – The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022. Continue reading →
Sharing Good Taste with a Raspberry Twist by 1664 Rosé, a newest variant of 1664 Blanc
SHAH ALAM, 3 December 2021 – 1664 Blanc today owns the centre stage of the country’s wheat beer development as consumers prefer its premium quality, iconic blue bottle and refreshing taste that comes with a fruity twist. Building on the runway success of the French’s wheat beer in product innovations, Carlsberg Malaysia launches a brand-new variant, 1664 Rosé, a wheat beer with a hint of raspberry, sharing good taste with consumers. Santé! (Cheers)
“1664 Blanc is the leading brand in our premium portfolios and has been growing steadily these years albeit the pandemic. This evening, we are excited to host you over a ‘good taste with a twist’ dinner where you can experience the playfully elegance 1664 Rosé, our French premium wheat beer with a hint of raspberry in a tantalizing delicious pink-amber brew,” said Carlsberg Malaysia’s Managing Director, Stefano Clini, in a media launch held at Envi Skydining, Menara TA One, KL.Continue reading →
Guinness adds a dash of magic to the festive season by inviting fans to celebrate time together with loved ones, just like it was before.
KUALA LUMPUR, 9th December 2021: Christmas celebrations for the past two years have been rather different for everyone. While the tradition of sharing gifts and love lived on despite being far away from one another, there is nothing quite like the spirit of celebrating the festive season and being merry in the presence of our loved ones.
Edelweiss elevates fans’ drinking experience with the launch of its flagship outlet and numerous pop-up bars in major cities.
KUALA LUMPUR, 24th November 2021: Edelweiss, the premium wheat beer born in the Alps, has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries and a fresh outlook in their lives and cities. As Edelweiss influencers share how they rediscover their cities with new adventures, fans too are hopping on the bandwagon for a chance to score attractive prizes.
Elevate your daily routines and uncover your playful side with new experiences in your city with Edelweiss.
KUALA LUMPUR, 16th November 2021: The seriousness of life often keeps us further away from exciting adventures. But deep down, everyone is looking for new adventures to spice up their routine. What if excitement and unexpected discoveries were just around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to inspire fans to hit the refresh button and awaken their senses to enjoy life in a playful and fun way. Continue reading →
Tiger Street Food Virtual Festival is back, this time with an epic collision between streetwear and street food, even more street food varieties, and many new exciting features.
KUALA LUMPUR, 10th November 2021: Tiger Beer, Malaysia’s No. 1 Beer, has always championed local street food culture. Its roots go back to being a brand born and raised on the streets of Asia, making it the beer of choice to pair with bold street food flavours. As a progressive brand, Tiger is dedicated to hyping up fans’ street food experience by continually introducing new and innovative features.Continue reading →
Guinness lovers can now pick up a Guinness Draught as their first drink and enjoy its perfectly smooth and creamy taste, fresh from the keg, whenever they are ready to visit outlets near them.
KUALA LUMPUR, 7th October 2021: Malaysians have been through an overwhelming situation in the past year. All their favourite spots to have a fresh Guinness Draught were closed for months and they have missed the smooth and creamy taste of Malaysia’s favourite stout1. Now that patrons are finally allowed to dine-in, Guinness lovers can see a silver lining as their wait to enjoy a glass of Guinness on tap has come to an end. Continue reading →