Scale Up Your Year of the Snake with Carlsberg’s ‘BrewingProsperity Together’ Celebration!

Scale Up Your Year of the Snake with Carlsberg’s ‘BrewingProsperity Together’ Celebration!

 Experience the explosive energy of Chinese New Year 2025 at the legendary CarlsBazaar packed with prosperity and smoothness.

 

PETALING JAYA, 10 January 2025 – Slide into an exhilarating world where tradition meets innovation at CarlsBazaar, Carlsberg’s vibrant and immersive festive marketplace. Whether it’s reuniting with family, catching up with the squad, or just soaking in the festive feels, CarlsBazaar is the place to be this Year of the Snake. As we continue ‘Brewing Prosperity Together,’ this immersive and Insta-worthy marketplace promises a fusion of cultural modernity, making every moment #BestWithCarlsberg.

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Tiger Beer Celebrates Courageous Connections with ‘Together We Roar’ Campaign

 The brand transforms Piazza, Pavilion Bukit Jalil with four days of festive activities, liveperformances, and exclusive collaborations.

KUALA LUMPUR, 10 th January 2025 – Tiger Beer welcomed the Year of the Snake in bold
style with the launch of its ‘Together We Roar’ campaign last night at Pavilion Bukit Jalil. The
event set the tone for a festive season of courage, and celebration with a vibrant lineup of
experiences that will run until January 12th, 2025.

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Together We Roar: Honouring Connections with Fellow Tigers

Tiger roars into the new year, inspiring consumers to celebrate their supporters through exciting promotions and activations.

KUALA LUMPUR, 16th December 2024 – This Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger is dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey. The campaign features energising on-ground activations, promotions, and exclusive collaborations. Continue reading

Life is Peachy with Edelweiss Peach

Treat the senses with the newly launched Edelweiss Peach, now available for purchase at participating outlets across Peninsular Malaysia.

KUALA LUMPUR, 9th October 2024 – Get ready to awaken your senses – Edelweiss Peach is now available in Malaysia. Combining the refreshing qualities of wheat beer with the perfect hint of delicately sweet peach, this latest innovation from Heineken Malaysia Berhad invites you to experience fruity refreshment in every sip.

Now available for purchase in 320ml cans, you can find Edelweiss Peach at selected supermarkets, hypermarkets and convenience stores across Peninsular Malaysia. Crafted from golden wheat and infused with the sweetness of peaches, Edelweiss Peach brings a bright and delightfully refreshing taste that is sure to awaken your senses. With its subtly sweet notes and crisp fruity finish, Edelweiss Peach adds a touch of fun to everyday moments. Continue reading

Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

Consumers experienced the lively world of the new Tiger Soju Flavoured Lager by immersing themselves in playful adventure all while expressing themselves in bold and playful ways.

KUALA LUMPUR, 10th May 2024 – At the launch party of Tiger Soju Flavoured Lager – packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.

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Experience a Refreshing Bold Twist to the Iconic Asian Brew with Tiger Soju Flavoured Lager

“Feel The Twist” as you turn everyday occasions into lively and exciting moments with friends. Join Tiger at the launch party on 10th May with exciting activities and performances featuring South Korean rapper, Loco, at Tropicana Gardens Mall Convention Centre.

KUALA LUMPUR, 17th April 2024 – Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape. 

Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences. 

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Guinness St. Patrick’s 2024 Celebration Continues All Month Long!

Calling all Guinness lovers! The Guinness St. Patrick’s celebration will continue at participating pubs and bars near you for the next three weeks! Make sure to get together with your family and friends to commemorate magical moments and “Make it Our Day to Remember” over your favourite stout. Continue reading

Make it “Our Day to Remember” with Guinness this St. Patrick’s Day

Guinness is making this St. Patrick’s memorable by giving fans the power to turn every pint into a unique representation of themselves.

KUALA LUMPUR, 5th March 2024 – Guinness Malaysia is back with its fan-favourite, month-long St. Patrick’s celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is all about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars from now until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together. 

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Tiger Beer launches its 2024 ‘Cheers to a Bolder Tomorrow’ campaign

Tiger Beer is encouraging Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead. 

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

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HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

Elevate Your Lunar New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

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