Experience a Refreshing Bold Twist to the Iconic Asian Brew with Tiger Soju Flavoured Lager

Posted on April 21, 2024 by TheGoodGoodGuy

“Feel The Twist” as you turn everyday occasions into lively and exciting moments with friends. Join Tiger at the launch party on 10^th May with exciting activities and performances featuring South Korean rapper, Loco, at Tropicana Gardens Mall Convention Centre.

KUALA LUMPUR, 17^th April 2024 – Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape.

Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences.

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Beat the Heat with Tiger Crystal

Posted on August 23, 2022 by TheGoodGoodGuy

The Tiger Crystal Heat Exchange saw hundreds of fans come together to get free ice-cold Tiger Crystal at Plaza Arkadia. From now until the 31st of October, when the heat goes up, the price of Tiger Crystal goes down at participating outlets and on Drinkies.

5^th August 2022, KUALA LUMPUR – The tropical Malaysian climate leaves us yearning for ways to cool down. This is why Tiger Crystal has decided to fight fire with fire and beckoned its fans to turn up the heat with its latest Heat Exchange activation. In return, the brand will reward fans’ efforts with free Tiger Crystal and promo codes. Continue reading →

Bring on the ‘ONG’ this Chinese New Year with Tiger

Posted on January 3, 2021 by TheGoodGoodGuy

Welcome the Year of the Ox with the limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000!

KUALA LUMPUR, 28^th December 2020 – As Chinese New Year is fast approaching, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 beer¹, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. With that notion comes the limited edition Tiger Beer and Tiger Crystal cans.

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Uncage Street Flavours with Tiger Beer

Posted on December 14, 2018 by TheGoodGoodGuy

20 local vendors served 40 different street food dishes challenging culinary conventions at the Uncage Street Food Festival

The atmosphere at The Gasket Alley was one of raw excitement asTiger Beer, Malaysia’s No. 1 Beer[1], kickstarted its long awaited two-day Tiger Uncage Street Food Festival for foodies. The Street Food Festival was launched as part of the local brewer’s Uncage platform, one that inspires Malaysians to awaken their courage to pursue their dreams. As food plays such an important role in Malaysian’s everyday life – be it through the passion for good food or cooking-what better way than to share this message through the love of street food. Continue reading →

The Great Brew Fest 2018! And A New Lager

Posted on October 3, 2018 by TheGoodGoodGuy

The Great Brew Fest logo

We have a new beer this year. It is the TIger Amber Lager. We simply love it’s smoth refreshing taste! Read more about the Great Brew Fest and the new Lager bellow.

Beer lovers rejoice! Heineken Malaysia Berhad (HEINEKEN Malaysia), the leading brewer in the country, is “brewing” up the best festival this October.

Presenting The Great Brew Fest– a nationwide celebration ofgreat quality brews and craftsmanship, where beer enthusiasts and social drinkers get to enjoy fantastic promotions on HEINEKEN Malaysia’s portfolio of premium international beers, stouts and ciders. Gather your friends and revel in a variety of “hoppy” happenings at The Great Brew Fest and have fun while learning something new about your favourite brews. Continue reading →

Take a stand with Tiger Beer to save wild tigers

Posted on August 28, 2018 by TheGoodGoodGuy

Artist Julian Oh stands beside his design for the Endangered Edition Collection, _Maximus_

Tiger Beer, Malaysia’s number one beer, and local streetwear brand Pestle & Mortar Clothing (PMC), in collaboration with World Wide Fund for Nature (WWF),launched the Endangered Editioncollection today at Pestle & Mortar’s flagship store in Bangsar. This unique collaboration aims to raise awareness for the dwindling number of wild tigers – 100% of the proceeds from the sale of the collection will go to WWF- Malaysia for tiger conservation efforts. Continue reading →

Banker wins the Tiger FC’s hunt for ‘The Ultimate Fan’

Posted on October 18, 2017 by TheGoodGoodGuy

All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

The final whistle has been blown and the referee’s decision is final, the Tiger FC’s ‘Ultimate Fan’ has ascended the throne! Tiger FC has again embarked on a nationwide hunt to identify 70 football gurus, through quizzes, at various clubhouse activations during the 2016/17 season. 30of these strong and wise footie contenders have made it to join Tiger FC’s Big Away Game at The Beer Factory, Sunway Giza to battle it out to earn the coveted title, ‘The Ultimate Fan’. Continue reading →

3890Tigers Campaign Inspired Thousands To Stand Against Illegal Tiger Trade

Posted on August 10, 2017 by TheGoodGoodGuy

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade. Continue reading →

Tiger Beer Continues to Spread Abundance of Prosperity Through On-Ground Consumer Engagements Nationwide

Posted on January 21, 2017 by TheGoodGoodGuy

3. Brand Ambassadors at Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court.

With Chinese New Year just around the corner, the festive celebration spirit was high during Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court, where consumers gathered with families and friends to celebrate a year of hard work while looking forward to a better year ahead. The exciting buzz from the laughter and chatter of the crowd, and the regular breakouts of loud ‘yum-seng’ toast, were further amplified by the energetic Lion Dance, the appearance of God of Prosperity, games and live music performances presented to consumers by Tiger Beer.

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Octoberfest morphs into Passport International Beerfest

Posted on October 7, 2016 by TheGoodGoodGuy

Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers.

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