Tag Archives: tiger

Bring on the ‘ONG’ this Chinese New Year with Tiger

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Welcome the Year of the Ox with the limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000!

KUALA LUMPUR, 28th December 2020 – As Chinese New Year is fast approaching, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 beer1, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. With that notion comes the limited edition Tiger Beer and Tiger Crystal cans.

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Uncage Street Flavours with Tiger Beer

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Tiger Uncage Street Food Festival - The Gasket Alley20 local vendors served 40 different street food dishes challenging culinary conventions at the Uncage Street Food Festival

 The atmosphere at The Gasket Alley was one of raw excitement asTiger Beer, Malaysia’s No. 1 Beer[1], kickstarted its long awaited two-day Tiger Uncage Street Food Festival for foodies. The Street Food Festival was launched as part of the local brewer’s Uncage platform, one that inspires Malaysians to awaken their courage to pursue their dreams. As food plays such an important role in Malaysian’s everyday life – be it through the passion for good food or cooking-what better way than to share this message through the love of street food.  Continue reading →

The Great Brew Fest 2018! And A New Lager

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The Great Brew Fest logo

The Great Brew Fest logo

We have a new beer this year. It is the TIger Amber Lager. We simply love it’s smoth refreshing taste! Read more about the Great Brew Fest and the new Lager bellow.

Beer lovers rejoice! Heineken Malaysia Berhad (HEINEKEN Malaysia), the leading brewer in the country, is “brewing” up the best festival this October.

Presenting The Great Brew Fest– a nationwide celebration ofgreat quality brews and craftsmanship, where beer enthusiasts and social drinkers get to enjoy fantastic promotions on HEINEKEN Malaysia’s portfolio of premium international beers, stouts and ciders. Gather your friends and revel in a variety of “hoppy” happenings at The Great Brew Fest and have fun while learning something new about your favourite brews. Continue reading →

Take a stand with Tiger Beer to save wild tigers

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Artist Julian Oh stands beside his design for the Endangered Edition Collection, _Maximus_

Artist Julian Oh stands beside his design for the Endangered Edition Collection, _Maximus_

Tiger Beer, Malaysia’s number one beer, and local streetwear brand Pestle & Mortar Clothing (PMC), in collaboration with World Wide Fund for Nature (WWF),launched the Endangered Editioncollection today at Pestle & Mortar’s flagship store in Bangsar. This unique collaboration aims to raise awareness for the dwindling number of wild tigers – 100% of the proceeds from the sale of the collection will go to WWF- Malaysia for tiger conservation efforts. Continue reading →

Banker wins the Tiger FC’s hunt for ‘The Ultimate Fan’

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All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

The final whistle has been blown and the referee’s decision is final, the Tiger FC’s ‘Ultimate Fan’ has ascended the throne! Tiger FC has again embarked on a nationwide hunt to identify 70 football gurus, through quizzes, at various clubhouse activations during the 2016/17 season. 30of these strong and wise footie contenders have made it to join Tiger FC’s Big Away Game at The Beer Factory, Sunway Giza to battle it out to earn the coveted title, ‘The Ultimate Fan’. Continue reading →

3890Tigers Campaign Inspired Thousands To Stand Against Illegal Tiger Trade

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Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade. Continue reading →

Tiger Beer Continues to Spread Abundance of Prosperity Through On-Ground Consumer Engagements Nationwide

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3.Brand Ambassadors at Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court.

3. Brand Ambassadors at Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court.

With Chinese New Year just around the corner, the festive celebration spirit was high during Tiger Beer’s “Abundance of Prosperity” consumer event held at Kepong Food Court, where consumers gathered with families and friends to celebrate a year of hard work while looking forward to a better year ahead. The exciting buzz from the laughter and chatter of the crowd, and the regular breakouts of loud ‘yum-seng’ toast, were further amplified by the energetic Lion Dance, the appearance of God of Prosperity, games and live music performances presented to consumers by Tiger Beer.

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Octoberfest morphs into Passport International Beerfest

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13 Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

Consumers participating in a Passport International Beerfest game during the launch event at Trec KL on Sept 22, 2016.

It is that time of the year where we cheers with our friends and family. Where every pub, bar, tavern, and bistro in town will celebrate beer and cider’s glorious existence. This year, Heineken Malaysia Berhad has got something up its sleeves for beer lovers.

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Let undiscovered musicians be heard

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The Sam Willows

The Sam Willows

Asia is filled with creative potential, but is the world hearing our music?

It is with this notion that Tiger Jams – Tiger Beer’s latest music and arts initiative – launched a platform to provide undiscovered Asian artists a launch pad for them to uncage their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and visual community to foster emerging talent. The website, www.tigerjams.com, will house their portfolios, and will also serve as a voting portal for fans to show their support. Continue reading →

Identified: 86 worthy Tiger FC fans to battle for ‘The Ultimate Fan’ title

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TigerFC edm May 1

TigerFC edm May 1

After a nationwide hunt, 86 Tiger FC fans have proven to be the strongest and wisest footie contenders in the club’s search for ‘The Ultimate Fan’. These 86 showed the most potential when they outdid the other hopefuls through football quizzes at various clubhouse activations and a collaboration with an English daily, and will battle it out for the glorious title during Tiger FC’s Big Away Game on May 1 at Laundry Bar, The Curve. Continue reading →