Tiger rallies Malaysians to take a pause, celebrate and re-energize for an even bolder tomorrow this Chinese New Year.
5th January 2023, KUALA LUMPUR – Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY.
Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify.
Tiger Beer initiates a global movement to encourage fans to UNCAGE their boldest ambitions in 2022, along with various other local activities to usher in a prosperous Year of the Tiger.
HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign
6th January 2022, KUALA LUMPUR – The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022. Continue reading →
With CNY cheer still up in the air, five lucky winners from across the nation walked away with ‘ONGsome’ RM18,888 cash Ang Pow each. More prizes are still up for grabs until 28th February.
KUALA LUMPUR, 18th February 2020 – Chinese New Year (CNY) celebration this year could never get any better for five lucky fans who went about their days as usual until they found out that they have won RM18,888 worth of cash Ang Pow from Tiger as part of its CNY campaign.
Tiger’s ‘Bring on the ONG’ campaign promises an exciting and rewarding nationwide promotion for its loyal consumers with more than RM1,000,000 worth of prizes up for grabs, including RM18,888 ‘ONGsome’ cash Ang Pows, among others. Continue reading →
Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!
Shah Alam, 22 December 2020 – Wishing beer lover Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!
From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer purchases.
Welcome the Year of the Ox with the limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000!
December 2020 – As
Chinese New Year is fast approaching, we look
forward to a healthier, more prosperous and luckier year ahead.
Tiger Beer, Malaysia’s No. 1 beer1,
believes that a smoother year ahead starts with a bold change today
to bring on the ‘ONG’. With that notion comes the limited edition
Tiger Beer and Tiger Crystal cans.
Carlsberg rewards beer lovers double prosperity with chances to take home limited-edition gigantic Carlsberg bottle, and other exciting prizes!
Kuala Lumpur, 10 January 2020 – Ushering the year 2020 with double prosperity, Carlsberg unveiled its Chinese New Year (CNY) campaign ‘Double Cheers. Double Winnings.’ offering consumers chances to double-up their rewards to win a limited-edition gigantic 3-litre Carlsberg bottle, Carlsberg Smart Mini Bar and many other interesting prizes this festivity! Continue reading →
The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and promotions.
KUALA LUMPUR, 7th January 2020 – Tiger Beer, Malaysia’s No. 1 beer1, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances. Continue reading →
Be rewarded this Chinese New Year with a limited-edition gigantic 3-litre Carlsberg bottle, a 3-in-1 Carlsberg Smart Mini Bar with built-in fridge, speaker and charger, premium-designed stem glass and more!
Shah Alam, 23 December 2019 – In Chinese culture, the number 2 is auspicious as it is believed that good things come in pairs. To usher Chinese New Year in the year 2020, beer lovers can anticipate great rewards following Carlsberg’s CNY tagline “Double Cheers. Double Winnings.”, inspired by the auspicious and unique occurrence of the year 2020!
Usher in the beginning of the Year of the Rat with an abundance of promotions and festive giveaways as Tiger Beer doubles the celebration on its auspicious 88th anniversary.
KUALA LUMPUR, 20th December 2019 – Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.
The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ
Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media. Continue reading →