Tag Archives: chinese new year

Scale Up Your Year of the Snake with Carlsberg’s ‘BrewingProsperity Together’ Celebration!

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Scale Up Your Year of the Snake with Carlsberg’s ‘BrewingProsperity Together’ Celebration!

 Experience the explosive energy of Chinese New Year 2025 at the legendary CarlsBazaar packed with prosperity and smoothness.

 

PETALING JAYA, 10 January 2025 – Slide into an exhilarating world where tradition meets innovation at CarlsBazaar, Carlsberg’s vibrant and immersive festive marketplace. Whether it’s reuniting with family, catching up with the squad, or just soaking in the festive feels, CarlsBazaar is the place to be this Year of the Snake. As we continue ‘Brewing Prosperity Together,’ this immersive and Insta-worthy marketplace promises a fusion of cultural modernity, making every moment #BestWithCarlsberg.

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Tiger Beer Celebrates Courageous Connections with ‘Together We Roar’ Campaign

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 The brand transforms Piazza, Pavilion Bukit Jalil with four days of festive activities, liveperformances, and exclusive collaborations.

KUALA LUMPUR, 10 th January 2025 – Tiger Beer welcomed the Year of the Snake in bold
style with the launch of its ‘Together We Roar’ campaign last night at Pavilion Bukit Jalil. The
event set the tone for a festive season of courage, and celebration with a vibrant lineup of
experiences that will run until January 12th, 2025.

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Together We Roar: Honouring Connections with Fellow Tigers

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Tiger roars into the new year, inspiring consumers to celebrate their supporters through exciting promotions and activations.

KUALA LUMPUR, 16th December 2024 – This Chinese New Year, Tiger Beer invites consumers to connect and celebrate with their tribe, inspiring everyone to embrace their inner courage to reach their full potential. With its 2025 campaign, ‘Together We Roar’, Tiger is dedicated to uplifting the spirit of community by bringing consumers closer to those who have supported them throughout their journey. The campaign features energising on-ground activations, promotions, and exclusive collaborations. Continue reading →

Tiger Beer launches its 2024 ‘Cheers to a Bolder Tomorrow’ campaign

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Tiger Beer is encouraging Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead. 

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

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HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

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Elevate Your Lunar New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

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Tiger Launches its 2023 Chinese New Year Campaign – ‘Cheers to Bold Beginnings’

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Tiger rallies Malaysians to take a pause, celebrate and re-energize for an even bolder tomorrow this Chinese New Year. 

5th January 2023, KUALA LUMPUR – Life’s small wins are often left unacknowledged in the daily hustle of chasing after tomorrow. This Chinese New Year (CNY), Tiger inspires fans to take a pause and celebrate past moments to re-energize their inner Tiger for an even bolder tomorrow with the launch of its ‘Cheers to Bold Beginnings’ CNY campaign today. To kick it up a notch amongst Malaysian fans, Tiger introduced ‘Gan Gan Chong’, which means the spirit to breakthrough, as a blessing of boldness this CNY. 

Bringing this blessing to life, Tiger partnered with three homegrown artists – Dato Maw, Han Xiiao Ai and Danny Lee – to create a CNY song and music video, entitled ‘The Boldest Chase’. The three artists were chosen to represent the brand as they embody the same courageous spirit to boldly overcome the odds on their journey, as seen in some apt references in the song lyrics. The song is available on the campaign’s microsite, YouTube and Spotify. 

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The Year of the Tiger – the year we ROAR Together with Tiger Beer

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Tiger Beer initiates a global movement to encourage fans to UNCAGE their boldest ambitions in 2022, along with various other local activities to usher in a prosperous Year of the Tiger.

HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign

6th January 2022, KUALA LUMPUR – The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.   Continue reading →

CNY joy for Tiger’s loyal consumers

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With CNY cheer still up in the air, five lucky winners from across the nation walked away with ‘ONGsome’ RM18,888 cash Ang Pow each. More prizes are still up for grabs until 28th February.

KUALA LUMPUR, 18th February 2020 – Chinese New Year (CNY) celebration this year could never get any better for five lucky fans who went about their days as usual until they found out that they have won RM18,888 worth of cash Ang Pow from Tiger as part of its CNY campaign.

Tiger’s ‘Bring on the ONG’ campaign promises an exciting and rewarding nationwide promotion for its loyal consumers with more than RM1,000,000 worth of prizes up for grabs, including RM18,888 ‘ONGsome’ cash Ang Pows, among others. Continue reading →

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead!

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Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards
including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags,
Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!

Shah Alam, 22 December 2020 – Wishing beer lover Carlsberg’s 2021 Chinese New Year consumer promotion offers exclusive rewards including Limited-Edition 3-Litre Carlsberg Red Bottles, Carlsberg Luggage Bags, Poker Sets, Board Game, RM100 cash ang pau, eWallet credits and more!

From 28 December 2020 till 14 February 2021, consumers can win exclusive merchandise such as the Carlsberg Poker Set, Carlsberg-branded 20” luggage bag, limited-edition Carlsberg board game, RM100 cash ang pau, Touch ‘n Go eWallet credits, premium WMF cutlery set, and more! Elevating the festive spirit with greater innovation, Carlsberg brings back the well-acclaimed 3-litre Carlsberg bottles in elegant red and gold at a grandeur 48cm height to be won across all participating outlets nationwide for their beer purchases.

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Bring on the ‘ONG’ this Chinese New Year with Tiger

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Welcome the Year of the Ox with the limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000!

KUALA LUMPUR, 28th December 2020 – As Chinese New Year is fast approaching, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 beer1, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. With that notion comes the limited edition Tiger Beer and Tiger Crystal cans.

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