“Feel The Twist” as you turn everyday occasions into lively and exciting moments with friends. Join Tiger at the launch party on 10th May with exciting activities and performances featuring South Korean rapper, Loco, at Tropicana Gardens Mall Convention Centre.
KUALA LUMPUR, 17th April 2024 – Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape.
Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences.