CARLSBERG PAYS TRIBUTE TO FANS IN LIMITED EDITION ‘CHEERS TO FOOTBALL’ SERIES

A toast to football fans and beer lovers nationwide with attractive prizes and
RM10,000 cash to be won in Carlsberg’s football promotion.

– Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world! Continue reading

1664 Blanc Presents ‘Bon Appetit-lah’ Gastronomy Campaign Inspired by French-Malaysian Cuisine

1664 Blanc bridges French and Malaysian cuisine in Bon Appetit-lah campaign.

Elevate gastronomic experiences at home with French-Malaysian 1664 Blanc recipes and stand to WIN premium cookware set, luxurious holiday packages post MCO and more!

Shah Alam, 8 June 2021 – French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more! Continue reading

EDELWEISS: BRINGING THE FRESHNESS OF THE ALPS TO MALAYSIA

HEINEKEN Malaysia introduces new premium wheat beer Edelweiss; an easy-to-drink modern wheat beer born in the Austrian Alps, made with all-natural ingredients to deliver a refreshing finish & subtle fruity aftertaste. Available now across Peninsular Malaysia in bottles, cans and on draught. 

KUALA LUMPUR, 9th June 2021 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught. Continue reading

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

Carlsberg Smooth Draught unveils “New Look, Same Smooth Brew” across its refreshed packaging and is now available on tap for a better drinking experience.

To celebrate its new look, Carlsberg Smooth Draught launches its consumer promotion in Peninsular Malaysia starting from 1st April till 31 May 2021. Get rewarded for your Carlsberg Smooth Draught purchases at restaurants, coffeeshops, food courts, convenience stores and supermarkets. Continue reading

UNBOX THE EXTRAORDINARY WITH TIGER

Tiger Street Food returns to spice up your mealtimes; exclusive bold collaborations from street food favourites available to pre-order for a limited time only

KUALA LUMPUR, 17TH MAY 2021: Getting tired of ordering the same food for delivery, week after week? Tiger Beer, the champion of Asian street food, has the answer. Spice up your mealtimes by pre-ordering the Tiger Street Food Box – featuring exclusive, bold collaborations between classic street food favourites and some of KL’s hottest modern restaurants – and get it delivered right to your door! Continue reading

Beat the Heat with Tiger Crystal

Grab your share of the 10,000 cans of Tiger Crystal given away for FREE on 10th and 11th April at selected outlets nationwide.

KUALA LUMPUR, 6th April 2021: Been feeling the heat lately? Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and it’s clear we’re in need of a way to cool down! Tiger Crystal has just the way for you to Beat the Heat and carry on doing what you love! Continue reading

SOMERSBY DEBUTS WATERMELON CIDER WITH A JUICY, TROPICAL TWIST

Somersby Malaysia is second in Asia to debut Somersby Watermelon cider, bringing innovation and excitement to cider lovers nationwide.

Somersby cider adds Watermelon to its latest innovation with Malaysia being second market in Asia to launch this variant.

Shah Alam, 11 March 2021 – Somersby, Malaysia’s best-selling cider brand continues to innovate and excite taste buds of cider lovers with the debut of Somersby Watermelon Cider, a wonderful tropical twist filled with refreshing optimism! A tropical mélange of fresh watermelon, crisp red apple and fruity strawberry, this refreshing thirst quencher is available in 330ml bottles and 320ml cans at off-trade outlets nationwide and e-commerce sites from March onwards.

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31 Days of St. Patrick’s Celebration with Guinness

[Klang Valley] BBQ Platter - Makhan by Kitchen Mafia

[Klang Valley] BBQ Platter – Makhan by Kitchen Mafia

Celebrate the missed occasions with Guinness during the month-long St. Patrick’s celebration.

KUALA LUMPUR, 4th March 2021: The past year has been very overwhelming, many people missed many different celebrations. Be it birthdays, wedding anniversaries, Valentine’s Day, graduation ceremonies, or even just gatherings with friends, Malaysians are longing to bring back the missed fun and be part of a celebratory ambiance again. With that notion in mind, Guinness wants to spark little sips of optimism and give everyone a chance to celebrate all last year’s missed occasions this St. Patrick’s month.

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CARLSBERG’S ACT OF KINDNESS BROUGHT FESTIVE
CHEER TO 2,000 FAMILIES

Shah Alam, 26 February 2021 – Hoping for a better tomorrow was made possible for 8,000 underprivileged Malaysians following Carlsberg’s pledge of RM1 million through its ‘Celebrate Prosperity, Cheers For Tomorrow’ food aid campaign this festive season. In partnership with theSun, Star Foundation, Yayasan Nanyang Press, The Borneo Post and See Hua Daily News, Carlsberg provided RM500 worth of food supplies to 2,000 families each, whose livelihood were impacted by the COVID-19 and flash floods. Needy individuals from B40 income group, orphans, or family with single parent, and with disabled (OKU) members were prioritised. Continue reading

CNY joy for Tiger’s loyal consumers

With CNY cheer still up in the air, five lucky winners from across the nation walked away with ‘ONGsome’ RM18,888 cash Ang Pow each. More prizes are still up for grabs until 28th February.

KUALA LUMPUR, 18th February 2020 – Chinese New Year (CNY) celebration this year could never get any better for five lucky fans who went about their days as usual until they found out that they have won RM18,888 worth of cash Ang Pow from Tiger as part of its CNY campaign.

Tiger’s ‘Bring on the ONG’ campaign promises an exciting and rewarding nationwide promotion for its loyal consumers with more than RM1,000,000 worth of prizes up for grabs, including RM18,888 ‘ONGsome’ cash Ang Pows, among others. Continue reading