Category Archives: Announcement

Life is Peachy with Edelweiss Peach

Posted on by
Reply

Treat the senses with the newly launched Edelweiss Peach, now available for purchase at participating outlets across Peninsular Malaysia.

KUALA LUMPUR, 9th October 2024 – Get ready to awaken your senses – Edelweiss Peach is now available in Malaysia. Combining the refreshing qualities of wheat beer with the perfect hint of delicately sweet peach, this latest innovation from Heineken Malaysia Berhad invites you to experience fruity refreshment in every sip.

Now available for purchase in 320ml cans, you can find Edelweiss Peach at selected supermarkets, hypermarkets and convenience stores across Peninsular Malaysia. Crafted from golden wheat and infused with the sweetness of peaches, Edelweiss Peach brings a bright and delightfully refreshing taste that is sure to awaken your senses. With its subtly sweet notes and crisp fruity finish, Edelweiss Peach adds a touch of fun to everyday moments. Continue reading →

Feeling The Twist at the Tiger Soju Flavoured Lager Launch Party

Posted on by
Reply

Consumers experienced the lively world of the new Tiger Soju Flavoured Lager by immersing themselves in playful adventure all while expressing themselves in bold and playful ways.

KUALA LUMPUR, 10th May 2024 – At the launch party of Tiger Soju Flavoured Lager – packed with a slew of curated immersive experiences and live performances by local and international acts alike – 4,500 fans got to feel, see and taste the twist. Playful adventure awaited them as they stepped into the world of Tiger’s newly launched innovation in the Malaysian market.

Continue reading →

Experience a Refreshing Bold Twist to the Iconic Asian Brew with Tiger Soju Flavoured Lager

Posted on by
Reply

“Feel The Twist” as you turn everyday occasions into lively and exciting moments with friends. Join Tiger at the launch party on 10th May with exciting activities and performances featuring South Korean rapper, Loco, at Tropicana Gardens Mall Convention Centre.

KUALA LUMPUR, 17th April 2024 – Tiger Soju Flavoured Lager is a bold twist of Tiger’s iconic lager, flavoured with a touch of soju. It is easy-to-drink, with a hint of sweetness yet retaining the refreshing beer aftertaste. Tiger Soju Flavoured Lager has been made available in Malaysia with Gutsy Grape. 

Taking inspiration from the rising prominence of K-culture globally, this product brings a fresh drinking experience for consumers who are looking for an exciting fusion of progressive flavours and innovative experimentation. The campaign messaging of “Feel The Twist” aims to inspire consumers to tap into their playful side and freely express themselves in bold and playful ways, all while elevating their everyday experiences. 

Continue reading →

Guinness St. Patrick’s 2024 Celebration Continues All Month Long!

Posted on by
Reply

Calling all Guinness lovers! The Guinness St. Patrick’s celebration will continue at participating pubs and bars near you for the next three weeks! Make sure to get together with your family and friends to commemorate magical moments and “Make it Our Day to Remember” over your favourite stout. Continue reading →

Make it “Our Day to Remember” with Guinness this St. Patrick’s Day

Posted on by
Reply

Guinness is making this St. Patrick’s memorable by giving fans the power to turn every pint into a unique representation of themselves.

KUALA LUMPUR, 5th March 2024 – Guinness Malaysia is back with its fan-favourite, month-long St. Patrick’s celebration for Guinness lovers to share the joy as they celebrate its iconicity and Irish heritage. The brand’s 2024 St. Patrick’s campaign is all about making it “Our Day to Remember” as Malaysians get together to commemorate the good times with their friends over their favourite stout. With a series of activations happening at participating outlets and bars from now until the end of March, the brand has lined up an array of exciting activities, games, and giveaways, especially for Guinness lovers to celebrate together. 

Continue reading →

Tiger Beer launches its 2024 ‘Cheers to a Bolder Tomorrow’ campaign

Posted on by
Reply

Tiger Beer is encouraging Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead. 

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

Continue reading →

HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

Posted on by
Reply

Elevate Your Lunar New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

Continue reading →

Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon

Posted on by
Reply

Tiger is ushering in the new year with exciting nationwide promotions, in-mall experiences, exclusive merchandise, as well as a ‘Bolder Tomorrow’ Instagram Filter specially for Malaysians

18th December 2024, KUALA LUMPUR – People often set goals for the new year, but don’t always take the time to acknowledge the progress they have made. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. This is why the brand is kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together.

Tiger will be taking over the concourse area of selected malls as consumers shop in preparation for the auspicious celebration. Larger-than-life on-ground activations will be available at Sunway Velocity (Kuala Lumpur) from 11th to 28th January, Gurney Plaza (Penang) from 24th January to 12th February, and Ipoh Parade (Ipoh) from 23rd January to 9th February where shoppers can win exclusive merchandise. Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and even a personalised Tiger 6-can-pack with customised greetings for loved ones sure to elevate the festive cheer.

Continue reading →

Celebrate the magic of the Mid-Autumn Festival with Guinness Mooncakes

Posted on by
Reply

The Beer Factory (TBF) and Guinness Malaysia have collaborated once again to release the limited-edition Guinness Snowskin Mooncakes for 2023; available for purchase on TBF’s website.

KUALA LUMPUR, 19th September 2023: The Mid-Autumn festival is just around the corner, and that only means one thing – it is time for delectable mooncakes! This year, The Beer Factory (TBF) has once again partnered with Malaysia’s favourite stout, Guinness, to create the limited-edition Guinness Snowskin Mooncakes.

This time around, the limited-edition mooncakes offer a more pronounced and balanced taste profile. The combination of alcohol-infused golden bean paste centre, coupled with deep roasted flavours of Guinness and chocolate-infused lotus paste, packaged with the velvety snowskin creates a harmonious and magical taste experience.

Housed in packaging designed with a blend of modernity and a touch of retro to capture the essence of the festival, two pieces of mooncakes are priced at RM88. Ideal for gifting, or even to be savoured together with loved ones, fans can make their purchases via TBF’s website, while stocks last. 

Continue reading →

GUINNESS FLAVOUR BY FIRE IGNITES UNFORGETTABLE FLAVOURS AND EXPERIENCES

Posted on by
Reply

Head Down to Sentul Depot For A Tantalising Culinary Experience Available Only This Weekend!

Kuala Lumpur, 18th August 2023 – The Guinness Flavour By Fire Festival at Sentul Depot is the place to be this weekend! As you step onto the festival grounds, your senses will be ignited with tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds. This is far from your average festival – it’s a blazing revelry that combines the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary. 

Continue reading →