Edelweiss elevates fans’ drinking experience with the launch of its flagship outlet and numerous pop-up bars in major cities.
KUALA LUMPUR, 24th November 2021: Edelweiss, the premium wheat beer born in the Alps, has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries and a fresh outlook in their lives and cities. As Edelweiss influencers share how they rediscover their cities with new adventures, fans too are hopping on the bandwagon for a chance to score attractive prizes.
Elevate your daily routines and uncover your playful side with new experiences in your city with Edelweiss.
KUALA LUMPUR, 16th November 2021: The seriousness of life often keeps us further away from exciting adventures. But deep down, everyone is looking for new adventures to spice up their routine. What if excitement and unexpected discoveries were just around the corner? Edelweiss, the premium wheat beer born in the Alps, is here to inspire fans to hit the refresh button and awaken their senses to enjoy life in a playful and fun way. Continue reading
HEINEKEN Malaysia introduces new premium wheat beer Edelweiss; an easy-to-drink modern wheat beer born in the Austrian Alps, made with all-natural ingredients to deliver a refreshing finish & subtle fruity aftertaste. Available now across Peninsular Malaysia in bottles, cans and on draught.
KUALA LUMPUR, 9th June 2021 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught. Continue reading