The Year of the Tiger – the year we ROAR Together with Tiger Beer

Tiger Beer initiates a global movement to encourage fans to UNCAGE their boldest ambitions in 2022, along with various other local activities to usher in a prosperous Year of the Tiger.

HEINEKEN Malaysia Managing Director, Roland Bala, addressing guests at the media launch of Tiger CNY 2022 Campaign

6th January 2022, KUALA LUMPUR – The year 2022 is remarkably special for Tiger Beer given the once every 12 years occurrence of the Year of the Tiger. To uncage the festive cheer for fans around the world, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and encourage fans to set aside their fears and achieve their boldest ambitions in 2022.   Continue reading

‘XPERIENCE THE XTRAORDINARY’ WITH TIGER STREET FOOD

Tiger Street Food Virtual Festival is back, this time with an epic collision between streetwear and street food, even more street food varieties, and many new exciting features. 

KUALA LUMPUR, 10th November 2021: Tiger Beer, Malaysia’s No. 1 Beer, has always championed local street food culture. Its roots go back to being a brand born and raised on the streets of Asia, making it the beer of choice to pair with bold street food flavours. As a progressive brand, Tiger is dedicated to hyping up fans’ street food experience by continually introducing new and innovative features.  Continue reading

UNBOX THE EXTRAORDINARY WITH TIGER

Tiger Street Food returns to spice up your mealtimes; exclusive bold collaborations from street food favourites available to pre-order for a limited time only

KUALA LUMPUR, 17TH MAY 2021: Getting tired of ordering the same food for delivery, week after week? Tiger Beer, the champion of Asian street food, has the answer. Spice up your mealtimes by pre-ordering the Tiger Street Food Box – featuring exclusive, bold collaborations between classic street food favourites and some of KL’s hottest modern restaurants – and get it delivered right to your door! Continue reading

Beat the Heat with Tiger Crystal

Grab your share of the 10,000 cans of Tiger Crystal given away for FREE on 10th and 11th April at selected outlets nationwide.

KUALA LUMPUR, 6th April 2021: Been feeling the heat lately? Stepping out of the house makes us think twice, let alone doing some fun activities out in the hot sun. Be it a BBQ gathering or a fun day out in the sun, getting through the heat can be a real challenge. Add in Malaysians’ love for spicy food, and it’s clear we’re in need of a way to cool down! Tiger Crystal has just the way for you to Beat the Heat and carry on doing what you love! Continue reading

CNY joy for Tiger’s loyal consumers

With CNY cheer still up in the air, five lucky winners from across the nation walked away with ‘ONGsome’ RM18,888 cash Ang Pow each. More prizes are still up for grabs until 28th February.

KUALA LUMPUR, 18th February 2020 – Chinese New Year (CNY) celebration this year could never get any better for five lucky fans who went about their days as usual until they found out that they have won RM18,888 worth of cash Ang Pow from Tiger as part of its CNY campaign.

Tiger’s ‘Bring on the ONG’ campaign promises an exciting and rewarding nationwide promotion for its loyal consumers with more than RM1,000,000 worth of prizes up for grabs, including RM18,888 ‘ONGsome’ cash Ang Pows, among others. Continue reading

Bring on the ‘ONG’ this Chinese New Year with Tiger

Welcome the Year of the Ox with the limited edition festive Tiger Beer and Tiger Crystal cans while enjoying an abundance of ‘ONGSOME’ promotions and giveaways worth more than RM1,000,000!

KUALA LUMPUR, 28th December 2020 As Chinese New Year is fast approaching, we look forward to a healthier, more prosperous and luckier year ahead. Tiger Beer, Malaysia’s No. 1 beer1, believes that a smoother year ahead starts with a bold change today to bring on the ‘ONG’. With that notion comes the limited edition Tiger Beer and Tiger Crystal cans.

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Tiger Beer launches RM1.5 million fund to ‘Save Our Street Food’

Tiger Beer creates fund to help street food vendors cover rent during MCO; creates voucher system to support coffee shops and food courts upon reopening

KUALA LUMPUR, 17 APRIL 2020: Tiger Beer announced today that it will donate RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funding will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to ongoing restrictions. RM1 million of the funds will be made available immediately, and will benefit street food vendors operating in more than 1200 coffee shops and food courts nationwide.

Tiger Beer is also giving the public a way to support their local coffee shops and food courts through this tough time, by purchasing vouchers to be used once restrictions are relaxed. Continue reading

Tiger Beer launches its 2020 Chinese New Year campaign – ‘Double The Huat’

The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and promotions.

KUALA LUMPUR, 7th January 2020 – Tiger Beer, Malaysia’s No. 1 beer1, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances. Continue reading

‘Double the Huat’ this Chinese New Year with Tiger Beer

Usher in the beginning of the Year of the Rat with an abundance of promotions and festive giveaways as Tiger Beer doubles the celebration on its auspicious 88th anniversary.

KUALA LUMPUR, 20th December 2019 Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.

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EXPERIENCE ULTIMATE REFRESHMENT WITH TIGER CRYSTAL

Tiger Beer Marketing Manager Pearly Lim (middle) with HMB management team

Beer fans have a cool new brew to experience from today, with the official launch of new Tiger Crystal. Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different.

The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavour and pale golden colour to the new brew. Combined with the crystal cold filtration, this results in an exceptionally refreshing, crisp and pure lager with a lower bitterness. Continue reading