Monthly Archives: November 2022

CHIVAS INVITES YOU TO RISE TO THE OCCASION WITH NEW GLOBAL AMBASSADOR LISA AND EMBRACE A BOLD NEW BEGINNING

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Globally-renowned scotch whisky brand introduces a striking new image featuring icon, LISA, as part of its new “I Rise, We Rise” campaign

KUALA LUMPUR, 14 OCTOBER 2022 – The notion of success is different to each individual – whether it’s career advancement, creating change, breaking glass ceilings, or even checking things off a bucket list, success should always be on our own terms. But success is no longer just about an individual win, but how each and everybody’s wins contribute to the collective. Success is always best when it’s shared, whether it’s within a team or an entire community. 

A brand, company, or even a community, is only as strong as its people, and it is this belief that has catapulted Scotch Whisky brand, Chivas Regal to becoming one of the world’s best-selling brands. And through its latest campaign, “I Rise, We Rise”, it shares this very philosophy of success and the importance of elevating the community that drives you. 

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House of Guinness – It’s A Matter of Taste

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The two-weekend-long festival will bring Guinness lovers a sensorial experience to discover the taste of the world’s number one stout, alongside entertainment and exclusive Guinness-infused food varieties. Visit www.houseofguinness.my to find out more.  

5th November 2022, KUALA LUMPUR – Guinness Malaysia revolutionised consumer experience with the launch of House of Guinness in July, an avenue for fans to discover the innovation of Guinness Draught in a Can. In conjunction with the International Stout Day celebration this year, the brand is bringing the House of Guinness back, and this time with the concept of #ItIsAMatterOfTaste, highlighting Guinness products and the magic behind them. 

Fans who sign up for the experience at www.houseofguinness.my are in for a treat as they get to redeem complimentary Guinness and exclusive merchandise at the festival happening at Piazza, Pavilion Bukit Jalil on the weekends of 5th and 6th November as well as 12th and 13th November.

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The Ultimate Tiger Street Food Festival is Back!

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Celebration of bold street food flavours is happening at the two-weekend-long festival with all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal.

28th October 2022, KUALA LUMPUR – After two years, the Tiger Street Food Festival is back on-ground, and this time with maze-like alleyways and curated experiences for fans to enjoy an elevated street food experience. Tiger has gone all out to provide an authentic but innovative experience leading up to the festival beginning with the launch of the Hottest Hunt microsite in September. Fans came together to recommend the hottest street food spots and contributed to create a directory of bold street food dishes to try with approximately 1,000 pins dropped to date. 

Some of the local favourites from the directory will be featured at this year’s Tiger Street Food Festival kicking off today for two weekends – 28th to 30th October and 4th to 6th November, from 4pm to 12am at Factory 19, Seksyen 19 in Petaling Jaya. Guests will be able to check out four different areas – Wai Sek Kai, Lucky Lok Lane, Spicy Alley, and The Basement – each with its own set of unique street food vibe personalities and activities. 

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