Tiger Beer launches its 2024 ‘Cheers to a Bolder Tomorrow’ campaign

Tiger Beer is encouraging Malaysians to celebrate their courageous achievements and set even bolder ambitions for the year ahead. 

11th January 2024, KUALA LUMPUR – In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol – when coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched today at Sunway Velocity Mall to much fanfare.

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HEINEKEN® BRINGS MORE ‘HEI’ TO GONG HEI FATT CHOY

Elevate Your Lunar New Year Celebrations This Year with Heineken®’s Gong Hei AR Filter – A Refreshing Way to Spread Joy to Your Loved Ones!

KUALA LUMPUR, 8th January 2024 – As the festive spirit of the approaching Lunar New Year envelopes us, Heineken® extends a unique invitation to uphold the age-old tradition of exchanging greetings with a refreshing twist. Unveiling the Heineken® GONG HEI FILTER – the ultimate HEI enhancer designed to inject an additional burst of joy into your Gong Hei Fatt Choy wishes this Year of the Dragon.

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