GUINNESS® and Malaysia: Celebrating 50 Years Together

Guinness 50th Anniversary - IMG_3203 - Photo by All Is AmazingGUINNESS®, Malaysia’s favourite black brew, unveiled three limited-edition designs for its Foreign Extra Stout bottles and cans tonight at a spectacular launch event at the Intermark Hotel, Kuala Lumpur. The designs, which have been created specifically for the Malaysian market, are part of the celebrations marking 50 years of GUINNESS® being brewed in Malaysia.

Guinness 50th Anniversary - 750_1456 - Photo by All Is AmazingThe three limited-edition designs, which will be available while stocks last between now and November, are a marked departure from the brand’s iconic black and gold visuals. Each one is bursting with vibrant colours and intricate patterns, inspired by the wealth of history and culture Malaysia has to offer. What hasn’t changed, however, is the glorious GUINNESS® inside – it’s still the exact same formula that Malaysians have known and loved for all these years.

Guinness 50th Anniversary - 750_1456 - Photo by All Is AmazingEach limited-edition design represents a distinct era in Malaysia’s journey – stretching back to our tribal roots, through to the age of independence, leading into the modern day and looking ahead to the future.

Guinness 50th Anniversary - AIA_7281 - Photo by All Is AmazingIt’s a very fitting way to celebrate the milestone of 50 years of brewing GUINNESS® in Malaysia,” said Bruce Dallas, Marketing Director at Guinness Anchor Berhad (GAB), “For the first time, we’ve created brand new limited-edition designs specifically for one country, drawing inspiration from its culture and its people. GUINNESS® has a long and storied relationship with Malaysia, so it’s particularly pleasing to be able to launch this world-first here.”

Guinness 50th Anniversary - AIA_7632 - Photo by All Is AmazingThe new limited-edition designs have not only been inspired by Malaysia; they have been created for Malaysians, by Malaysians. Behind the designs are five luminaries of the Malaysian creative scene, who came together to explore the concepts of history, identity, and culture which have informed the new limited-edition looks.

Guinness 50th Anniversary - IMG_2504 - Photo by All Is AmazingRepresenting a range of creative disciplines, the ‘Creative Council’ comprised of musician Edwin Raj (frontman of local band They Will Kill Us All), artist Donald Abraham, film director James Lee, graphic artist Lefty (Julian Kam), and photographer Vincent Paul Yong.

Guinness 50th Anniversary - IMG_2972 - Photo by All Is AmazingCollaborations like this can be tricky,” noted Edwin, “but it all came together very well – we quickly came to a collective agreement on direction, and everything just took off from there.”

It’s not every day you get to have that kind of creative energy in a room” added Lefty.

The limited-edition bottle designs mark 50 years since the first locally-brewed GUINNESS® left the brewery at Sungei Way, the location where it is still brewed today. Always a firm favourite with the Malaysian market, GUINNESS® remains the best-selling stout in the country. Malaysian-brewed GUINNESS® has been previously recognized as the best in the world, beating more than 50 breweries worldwide to win the coveted “GUINNESS® League of Excellence” award five years in a row.

Guinness 50th Anniversary - IMG_3093 - Photo by All Is AmazingThe three collectable limited-edition designs will appear on all bottles (325ml and 640ml) and cans (320ml) of GUINNESS® Foreign Extra Stout sold in Malaysia from now until November, while stocks last. For more information, visit the GUINNESS® Facebook page at https://www.facebook.com/guinnessmalaysia, or search for the hashtag #GUINNESSMY50.

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