Excitement was at its peak as GUINNESS, Malaysia’s favourite stout, announced the winners of its Perfect Pour contest, today. Over the past month, trainers from the HEINEKEN Malaysia Star Academy have travelled the length and breadth of the country, teaching hundreds of bartenders the methods to pouring a great pint of GUINNESS.
GUINNESS Malaysia, in conjunction with The HEINEKEN Malaysia Star Academy, served bars across the country on the fully equipped GUINNESS bar-in-a-bus. The mechanics and angles behind the “perfect pour”, a unique two-part pour method, were demonstrated to bartenders and fans. The glass is first filled up to three-quarters full, after which the ‘surge’ is allowed to settle before being topped up. This method ensures delivery of the perfectly served Guinness to consumers no matter where they are in Malaysia with its velvety, creamy taste and its “frothy” head.
GUINNESS consumers across the region got to experience the fully equipped bar-in-a-bus and learned how to execute the “perfect pour”. This year, fans got involved in the search as they rated bartenders on a unique coaster provided at participating locations. Two lucky consumers were rewarded for their parts in the process and will join the four winners on this money-can’t-buy tour to the home of Guinness in Dublin, Ireland.
From the hundreds who have undergone the training, a total of 8 bartenders have been shortlisted to be finalists in this year’s competition. The four winners who have honed the art of pouring the perfect GUINNESS represent their four regions – Central, North, South and East Malaysia. These finalists faced stiff competition and met stringent criteria to be awarded the recognition of the “perfect pour”.
Covert experts were hired and sent nationwide by GUINNESS Malaysia to evaluate these bartenders’ skills, specifically based on how they pour and serve GUINNESS draught. Their performance was reviewed along with consumers’ votes throughout the campaign period. The tally was announced at the finale held at The Square, Publika, today.
At the Perfect Pour grand finale, fans participated in a host of fun activities and learned more about the iconic two-part-pour from experienced bartenders. While enjoying a pint, attendees learned about the rich history, quality, and craft of GUINNESS through the designated stations displaying ingredients present in a GUINNESS. As the guests mingled over perfectly poured pints of GUINNESS, they got to customise and take home their very own GUINNESS glass to commemorate the event.
After the announcement of GUINNESS Malaysia’s top bartenders, three guests joined in on the fun and won exclusive giveaways as they put their newfound knowledge to the test to pour the perfect GUINNESS.
“The “perfect pour” is a two-part technique that gives the iconic GUINNESS its thick creamy head of frothy foam. From the tilt of the glass, to the surge and the settle, every detail plays a role in achieving the perfect pint that our consumers love and deserve. Through this campaign, we have not only trained bartenders across the country to master the “two-part-pour” method, but also our fans who had the hands on opportunity to learn the art via the fully equipped GUINNESS bar-in-a-bus,” said Julie Kuan, Senior Brand Manager for GUINNESS Malaysia.
Through this campaign, Malaysian fans can be sure that they’re getting a great pint of Guinness, poured to perfection, wherever they go. For more details on GUINNESS Draught, check out www.facebook.com/GuinnessMalaysia.