Win A goPro Or A Trip to Taiwan with Tiger Beer #TigerBites Instagram Campaign

Curry Noodle at Woh Heng

Curry Noodle at Woh Heng

In a country strong with a diverse range of culture and heritage, Malaysians are spoilt for choice when it comes to food. Just name a cuisine and we bet you, you will find it here. Throw a stone anywhere in Malaysia and it is bound to hit an eatery; guaranteed. But question is, will it land in an unusual place that serves up great tasting street food?

Apong drive-thru

Apong drive-thru

Those in Penang will boast that they have best char kuey teow and assam laksa, or those in Ipoh will tell you their hor fun is the best. However, Tiger Beer believes that there are hidden gems not known to the masses and is challenging foodies to uncage the secret street food havens throughout Malaysia in a campaign called, Tiger Bites.

Jessie Chuah, Marketing Manager of Tiger Beer

Jessie Chuah, Marketing Manager of Tiger Beer

To get the ball rolling, Tiger Beer invited a slew of media to join an 18-car convoy on a two-day street food trail to Ipoh and Penang for an unconventional gastronomic experience.

Koay Teow Th'ng at Pitt Street Koay Teow Th'ng

Koay Teow Th’ng at Pitt Street Koay Teow Th’ng

Tiger Beer marketing manager Jessie Chuah in her welcome note said, “I think it’s safe to say that street food is a big part of Malaysian culture, whether in the big cities or smaller towns. We all have our favourite spots but there are so much more out there yet to be discovered hence this new initiative we like to call Tiger Bites.

Koay Teow Th'ng at Pitt Street Koay Teow Th'ng

Koay Teow Th’ng at Pitt Street Koay Teow Th’ng

“Through this campaign, we urge foodies to embark on a food hunt to uncage street flavours and share it with fellow Malaysians through a little contest we’ve also put together in conjunction. We are certain this campaign will appeal to all food lovers.

Loh Bak at Kafe Ping Hooi

Loh Bak at Kafe Ping Hooi

While the members of the media got a taste of what’s to come, fellow Malaysians can participate in the campaign by creating a trail for others to follow as they uncover hidden food gems through a microsite. All they have to do is to sign up and start dropping pins along their way. Their efforts will be rewarded as exciting prizes await those that participate in this seven-week long contest.

Nasi Lemak Goreng

Nasi Lemak Goreng

14 sets of GoPro, phone lens and selfie tripod will be given to participants with the best street food post on Instagram or pin dropped via microsite. At the end of the contest period, one participant who put together the best street food trail (which combines the most number of pins dropped and the longest trail in kilometers) will be rewarded with an all-expense paid trip to Taiwan for two where more great street flavours await.

Pitt Street Koay Teow Th'ng

Pitt Street Koay Teow Th’ng

The excitement does not end there. In celebration of this new campaign, Tiger Bites will throw an exclusive festival filled with the finest street food with ice cold Tiger Beers as accompaniment. Sounds appetising? For exclusive invites, create your food trail and start dropping pins today.

Tiger Char Koay Teow

Tiger Char Koay Teow

Prawn Mee, Fried Oyster Omelette, Lum Mee and Prawn Mee Mix at Old Green House

Prawn Mee, Fried Oyster Omelette, Lum Mee and Prawn Mee Mix at Old Green House

 

For more information on Tiger Bites, log on to www.tigerbites.com.my.

Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>