Somersby Celebrates the Love of Cider with Apple Day

Malaysia’s No. 1 best-selling apple cider even invites watermelons along for consumer contests and promotions in the month of October

SHAH ALAM, 13 October 2021 – Every year, thousands of people in the UK come together in the month of October to celebrate Apple Day, a festival celebrating the delicious and globally-loved fruit that also goes into every bottle and can of Somersby, Malaysia’s No. 1 best-selling cider.

This year, Somersby is giving more reasons for apple lovers to celebrate their favourite cider by inviting another fan-favourite Somersby flavour to the party – Somersby Watermelon – with promotions and consumer contests throughout the month of October.

Caroline Moreau, Marketing Director of Carlsberg Malaysia, commented, “Somersby Apple Cider is our best-selling variant within the Somersby brand, which is the No. 1 preferred cider brand in Malaysia. After we launched our latest flavour Somersby Watermelon in March, fans of juicy, refreshing drinks have also taken to it in a big way and it is now the brand’s second most-popular flavour and the No. 1 best-selling cider on Shopee. That’s why for this year, everyone’s invited to our Apple Day celebrations – even watermelons – with consumer promotions rewarding fans of these two wonderful Somersby flavours!”

Somersby’s Apple Day celebrations will kick off from 11 October to 10 November with a social media contest offering 59 lucky winners three grand prizes of the latest Apple iPhone 13, three limited-edition Somersby Volkswagen Kombi cooler boxes worth RM3,000 each, three Apple Watch Series 6, and Somersby products worth RM150 each as consolation prizes.

To enter, consumers simply need to purchase at least one can or bottle of any Somersby product, snap a picture of how they are celebrating Apple Day with Somersby, and publicly post it on Facebook or Instagram by tagging @SomersbyMY with the hashtag #SomersbyAppleDay.

Apple Day joy extends to purchases at supermarkets, hypermarkets, mini-marts and convenience stores with a special price offer for any Somersby 4-pack can cluster from any flavour, where this promotion is available nationwide between 18 to 31 October.

With more drinkers receiving full vaccinations and looking forward to enjoying Somersby at participating bars, restaurants and bistros in the month, they can also redeem a complimentary bottle of Somersby Watermelon for any two Somersby bottles purchased for a limited period only.

Consumers opting to enjoy Somersby at the comfort of their homes are not left out. Any purchase from Carlsberg Malaysia’s official stores on Shopee and Lazada in the month of October will come with a free 320ml can of Somersby Watermelon, while stocks last.

For more information on Somersby’s Apple Day contests and promotions, visit Somersby’s official Facebook and Instagram pages at @SomersbyMY.

All promotions and contest are open to non-Muslims aged 21 and above. When celebrating Apple Day with Somersby, remember to #CelebrateResponsibly – if you drink, don’t drive!

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