Smoother sailing days are expected for the upcoming new lunar year as the challenging times in the Year of the Horse come to an end. For Carlsberg, the Year of the Sheep has an especially significant meaning as the brewery was originally founded in Denmark under this Chinese zodiac sign in 1847. With double the reason to celebrate the year of this animal sign, Carlsberg Malaysia is unleashing even more prosperity and good fortune on its consumers with a bounty of cash prizes.
For the first time in its Chinese New Year promotional campaign, Carlsberg is on a nationwide search across cities and towns to discover the very first Carlsberg Millionaire in Malaysia!
To stand a chance to be in the running to become the Carlsberg Millionaire, consumers across the country just need to enjoy some of Carlsberg Malaysia’s most loved brews.
Starting from January 2 to February 28, 2015, consumers merely need to check the underside of bottle caps of any large bottle of Carlsberg, Asahi Super Dry and Royal Stout purchased at participating restaurants, food courts, hawker centres and coffeeshops and look out for the Chinese character for ‘Smooth’ (順) to win a RM13,888 cash prize. Alternatively, consumers who purchase a 24-can Carlsberg Festive Pack from participating supermarkets and hypermarkets simply need to check for the congratulatory message printed at the base of the tray to discover if they too can walk away with RM13,888 in cash.
All 38 winners of RM 13,888 will be a contender for the Carlsberg Millionaire title. They will be invited to attend a special celebratory event in Klang Valley to find out who amongst them will become the first Carlsberg Millionaire, and receive the Grand Prize of RM1,000,000 in cash, making him or her the lucky recipient of a double windfall.
That’s not all, as consumers who purchase a 24-can Carlsberg Festive Pack can also stand to win RM200 shopping vouchers to kick start a prosperous lunar new year.
“This is the single biggest Chinese New Year cash giveaway we have rewarded our consumers with and we are excited about being the bearer of such good fortune,” said Henrik Juel Andersen, Managing Director of Carlsberg Malaysia.
“It has admittedly been an eventful Year of the Horse and we wanted to be sure that the Year of the Sheep will be easier and more prosperous for our loyal fans and consumers. The coming year will certainly be life changing for the Carlsberg Millionaire, and we hope all our cash prizes will bring a smoother year for the lucky ones. After all, what can make any new year more auspicious than a great, big ang pow from Carlsberg!”
“Friends and family are always central to Chinese New Year celebrations, and reunions are the perfect occasion to enjoy ice-cold Carlsberg together. Carlsberg is a brew that unites and bridges the gap between generations, bringing together the young and the old. Now that calls for a Carlsberg!” he concluded.