Now you can HUat Ahh and loh sang at Souled Out

Come 'Loh Sang' at SOULed OUT

Come ‘Loh Sang’ at SOULed OUT

Be sure to visit your closest SOULed OUT outlet for a taste of tradition, where everyone is invited to celebrate the auspicious and prosperous Year of the Dog. The popular neighbourhood haunt will be pulling out all the stops to commemorate Chinese New Year across all its outlets with traditionally themed food and beverage promotions until 28th February 2018. During this period, families will get the chance to ‘Loh Sang’ with friends and enjoy varied ‘Yee Sang’ deals starting as low as RM23 per portion. Continue reading

TIGER BEER LAUNCHES ITS CHINESE NEW YEAR CAMPAIGN FOR THE YEAR OF THE DOG

 

LTR -MT photo op - Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

LTR -MT photo op – Andrew Woon (Sales Director), Szilard Voros (Finance Director), Hans Essaadi (Managing Director), Jiri Rakosnik (Marketing Director) during Tiger CNY 2018 Media Launch

Starting the year “full” by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

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A NEW YEAR FILLED WITH OPPORTUNITIES TO WIN WITH TIGER BEER

LockupTiger Beer, Malaysia’s No. 1 Beer, is rewarding its loyal consumers this Lunar New Year with a campaign packed full of opportunities to win. Thousands of Ringgit in cash prizes, exclusive limited-edition Tiger Beer Mahjong sets, collectable playing cards, and more will ensure that your New Year will overflow with prosperity when you fill your glass with Tiger Beer and other HEINEKEN Malaysia products. Continue reading

RAD NEW LOOK FOR TIGER RADLER

 

HEI0925_TigerRadler_LOGOS_170710-06[2]Tiger Radler, a refreshing blend of beer with natural citrus juice from Tiger Beer, is sporting a sunny new disposition – with new-look packaging on cans. Available now in convenience stores and supermarkets throughout the country, the new-look Tiger Radler still features the same great refreshing taste that’s perfect at any time of the day.

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The Pond Performs at Tiger #UncageMusic

 

POND performing live during Tiger #UncageMusic show at The Bee on 24 Nov (1)

POND performing live during Tiger #UncageMusic show at The Bee on 24 Nov (1)

Tiger Beer fans who have been eagerly waiting for another taste of the unique audiovisual experience of #UncageMusic were in for some pulsating psych-rock night at The Bee, Publika. Continue reading

Banker wins the Tiger FC’s hunt for ‘The Ultimate Fan’

All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

The final whistle has been blown and the referee’s decision is final, the Tiger FC’s ‘Ultimate Fan’ has ascended the throne! Tiger FC has again embarked on a nationwide hunt to identify 70 football gurus, through quizzes, at various clubhouse activations during the 2016/17 season. 30of these strong and wise footie contenders have made it to join Tiger FC’s Big Away Game at The Beer Factory, Sunway Giza to battle it out to earn the coveted title, ‘The Ultimate Fan’. Continue reading

GoodGood Tasting of Tetley’s Teas

Tetley black tea is most suited for Teh Tarik

Tetley black tea is most suited for Teh Tarik

Recently we were invited to a session of Tea tasting. Being ferocious ravenous beer drinkers, this beverage is not our typical cup of tea. Pardon the pun. We were in for a treat with Britain’s iconic leading tea brand Tetley showcasing an array of its finest flavours onto us. Continue reading

Sabahan wins the Heineken Star Serve National Finals 2017

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Daimler Kenn Cagas from The Beer Factory, Kota Kinabalu (left) duels with Richard Jugie from The Sarawak Club, Kuching to decide who will start the perfect pour ritual in the tie-breaker round of the Heineken® Star Serve National Finals 2017.

Hosted by HEINEKEN Malaysia Star Academy, the Heineken Star Serve returned for the 4th year to continue its search for Malaysia’s best bartender. Eight of the finest bartenders going head to head to pour the perfect pint of Heineken® draught beer. Daimler Kenn Cagas, all the way from The Beer Factory Kota Kinabalu was named Malaysia’s Hero of the Year and will be going on an all-expenses-paid trip to Amsterdam to explore the Heineken® Experience. Continue reading

3890Tigers Campaign Inspired Thousands To Stand Against Illegal Tiger Trade

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Wideshot of The Square, Publika during 3890Tigers campaign finale on Global Tiger Day

Exactly a month ago, Tiger Beer began to encourage its fans to uncage their creativity and join hands in taking a stand against illegal tiger trade via the global 3890Tigers campaign in collaboration with World Wide Fund for Nature (WWF). The brewer had removed the iconic tiger on the logo across all its packaging for this campaign and posed a rhetorical question, ‘Can you imagine a world without tigers?’ Fans instantaneously jumped at the opportunity to show their support to raise awareness on the consequences of the illegal tiger trade. Continue reading

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