Souled Out Society got you cover for the holidays parties

SOKL_Xmas2018This holiday season, SOUL Society outlets will be pulling out all the stops because Santa Claus is coming to town and will be visiting with patrons across Malaysia this Christmas Eve.

Inspired by the popular Christmas carol of the same name, this year’s Christmas theme will see SOULed OUT outlets holding a variety of activities and promotions throughout December to welcome Santa and put patrons in the holiday mood.  Continue reading

TASTE PERFECTION WITH GUINNESS DRAUGHT

Guests taking pictures of the exclusive main course dish during the GUINNESS Draught Taste Perfection Media Dinner at Makhan by Kitchen Mafia

Guests taking pictures of the exclusive main course dish during the GUINNESS Draught Taste Perfection Media Dinner at Makhan by Kitchen Mafia

Ever wondered what makes Guinness Malaysia’s – and the world’s – favourite stout?[1] You’ll get a chance to find out over the next few months in bars and pubs up and down the country. Guinness Expert and Brand Ambassador Cian Hulm, from the home of Guinness – the legendary St. James Gate in Dublin – has come to Malaysiato lead a special series of in-outlet activations from now until January 2019.

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Uncage Street Flavours with Tiger Beer

Tiger Uncage Street Food Festival - The Gasket Alley20 local vendors served 40 different street food dishes challenging culinary conventions at the Uncage Street Food Festival

 The atmosphere at The Gasket Alley was one of raw excitement asTiger Beer, Malaysia’s No. 1 Beer[1], kickstarted its long awaited two-day Tiger Uncage Street Food Festival for foodies. The Street Food Festival was launched as part of the local brewer’s Uncage platform, one that inspires Malaysians to awaken their courage to pursue their dreams. As food plays such an important role in Malaysian’s everyday life – be it through the passion for good food or cooking-what better way than to share this message through the love of street food.  Continue reading

ENJOY CARLSBERG AND CARLSBERG SMOOTH DRAUGHT TO WIN ‘PROBABLY THE BEST PARTY’ OF THE YEAR!

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The launch of Carlsberg Probably The Best Party

Guests and media had a first-hand experience of “Probably The Best Party” held at The Roof on 9th November 2018 brought exclusively by “Probably The Best Beer In The World”, Carlsberg, as a sneak peek of the much anticipated and exciting First Prize win offered for this promotional campaign. Continue reading

Carlsberg invites you to ENJOY AN AWESOME WINTER PARTY IN COPENHAGEN!

PTB Party 2018 KVWin an all-expense paid trip to Copenhagen with your friends OR host ‘Probably The Best Party’ of your choice ALL on Carlsberg!

Ending the year on a high note, Carlsberg is rewarding three consumers with “Probably The Best Party” trip to enjoy with five buddies each in Copenhagen, Denmark; and fifty consumers get to host a private bash here in Malaysia for 80 friends, compliments of Carlsberg! Continue reading

AWAKEN YOUR COURAGE WITH TIGER BEER

Awaken Your Courage with Tiger BeerTiger Beer, Malaysia’s No. 1 Beer[1], wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians –why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs[2], is it time to awaken our courage?

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The Great Brew Fest 2018! And A New Lager

The Great Brew Fest logo

The Great Brew Fest logo

We have a new beer this year. It is the TIger Amber Lager. We simply love it’s smoth refreshing taste! Read more about the Great Brew Fest and the new Lager bellow.

Beer lovers rejoice! Heineken Malaysia Berhad (HEINEKEN Malaysia), the leading brewer in the country, is “brewing” up the best festival this October.

Presenting The Great Brew Fest– a nationwide celebration ofgreat quality brews and craftsmanship, where beer enthusiasts and social drinkers get to enjoy fantastic promotions on HEINEKEN Malaysia’s portfolio of premium international beers, stouts and ciders. Gather your friends and revel in a variety of “hoppy” happenings at The Great Brew Fest and have fun while learning something new about your favourite brews. Continue reading

HEINEKEN® STAR SERVE CROWNS 2018 WINNER

Heineken®'s Brand Ambassadors welcoming guests at the Heineken® Star Serve Final 2018 at Black Box, Publika

Heineken®’s Brand Ambassadors welcoming guests at the Heineken® Star Serve Final 2018 at Black Box, Publika

Malaysia has a new ‘star’ bartender, as the Heineken® Star Serve 2018 winner was crownedtoday at Blackbox, Publika. In a tightly-contested finale, eight of Malaysia’s finest bartenders went head-to-head to bag the title of the best Heineken® bartender in Malaysia, with Edilon C. Cauilanfrom The Beer Factory, Raja Udaemerging victorious.  Continue reading

The all new Goa By Hubba with Celebrity Chef Sapna Anan

Sapna Anand

Sapna Anand

Goa, the smallest Indian state on the west coast, has remained the dream destination for travelers all over the globe. Pristine beaches, a unique cultural mix coupled with warm hospitality, upscale accommodation and deliciously different food keep national and international tourists returning for decades.

In Kuala Lumpur, there happens to be a slice of that magic in the guise of Goa by Hubba located at the prestigious Ascott Kuala Lumpur, in the heart of the Golden Triangle. Celebrating the spices of Indian cuisine, the menu features New Indian Cuisine by Celebrity Chef Sapna Anand, herself born and bred in Goa.

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Take a stand with Tiger Beer to save wild tigers

Artist Julian Oh stands beside his design for the Endangered Edition Collection, _Maximus_

Artist Julian Oh stands beside his design for the Endangered Edition Collection, _Maximus_

Tiger Beer, Malaysia’s number one beer, and local streetwear brand Pestle & Mortar Clothing (PMC), in collaboration with World Wide Fund for Nature (WWF),launched the Endangered Editioncollection today at Pestle & Mortar’s flagship store in Bangsar. This unique collaboration aims to raise awareness for the dwindling number of wild tigers – 100% of the proceeds from the sale of the collection will go to WWF- Malaysia for tiger conservation efforts. Continue reading