At the launch party at The Roof, staying true to the brand’s DNA of igniting limitless possibilities, Asahi unveiled the Igniter, an interactive gaming device designed for the campaign to bring more enigmatic experiences to fans by offering attractive prizes worth up to RM 300,000 like gadgets, trips to Japan, cash prizes and Asahi merchandize. The Igniter will be roving into various key market squares nationwide, as Asahi “ignites possibilities” for fans and consumers. Besides the Igniter, fans of Asahi were treated to “Asahi Bar Challenge” for a chance to win RM 10,000 in cash.
Malaysia’s largest and longest running amateur golf series, the Carlsberg Golf Classic, is back for the 21st year to the delight of Malaysian golfers. Carlsberg looks set to add energy and enthusiasm on the fairways and greens once more, as aspiring amateur golfers prove their mettle and compete for the coveted money-can’t-buy experience of playing in the Maybank Malaysian Open 2015 ProAm along with other great prizes. The competition will see some 5,000 golfers battling it out on some of the country’s toughest and most challenging courses. Continue reading