Carlsberg Cheers to the Fans and the Most Anticipated
Football Showdown

Stefano Clini, Carlsberg Malaysia’s Managing Director

Bringing football fans the best moments and experiences at over 300 viewing parties

SHAH ALAM, 16 November 2022 – The support of fans makes football the greatest game on the
planet and with the most anticipated tournament of the year inching closer, the streets of the nation
will soon be filled with sports buffs looking for the perfect brew to cheer on their favourite teams. As huge lovers of football, Carlsberg celebrates each and every football occasions by calling fans from all over to cheers for their teams and enjoy match-day gatherings, rewards and excitement.

With a track record of throwing some of the liveliest football viewing parties, Carlsberg will be
activating more than 300 celebrations across sports bars, pubs, and eateries nationwide, giving soccer-crazed fans an avenue to cheer on their favourite teams on match days starting from November to mid-December as well as opportunities to bag themselves exciting prizes including the coveted Fizzics machine and exclusive jerseys.

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CARLSBERG PAYS TRIBUTE TO FANS IN LIMITED EDITION ‘CHEERS TO FOOTBALL’ SERIES

A toast to football fans and beer lovers nationwide with attractive prizes and
RM10,000 cash to be won in Carlsberg’s football promotion.

– Carlsberg Malaysia unveils limited-edition CHEERS TO FOOTBALL packaging in its third CELEBRATE theme series, tribute to football fans who bring the sport to life with passion and soul! For a limited time only, Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles comes in collectible football-themed packaging coined “By Appointment To The Football Fans of Malaysia”. The campaign pays homage to Carlsberg’s longstanding support of football and appreciation towards football fans as they put their club allegiances aside, uniting to be the biggest football family in the world! Continue reading

Uncage your skills with Rio Ferdinand at Tiger Street Football 2019

Sign up to showcase your football skills and stand to win RM10,000 presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand.

KUALA LUMPUR, 3rd July 2019 — Tiger Beer, Malaysia’s No. 1 beer1, is taking football back to the streets with the return of Tiger Street Football. Tiger Street Football tournaments will soon be coming to a town near you – providing a platform for streetwise stars to uncage their skills and prove that they have what it takes to be the best. Following a series of Regional Qualifiers kicking off in July, the top-rated teams will compete against each other at the Grand Finals to find the ultimate champions. The winners will walk away with a cash prize of RM10,000, a trophy presented by legendary football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of course, the ultimate bragging rights!

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All Red for The Reds with Carlsberg Red Barley


Carlsberg Red Barley is a visually stunning beer created as a homage to Liverpool FC’s legendary manager Bill Shankly’s winning inspiration to have his team play, dressed in all red. Not only is the bottle, label and cap red, the beer itself is a crimson red!

– Teams wearing red win more – that was the view of legendary Liverpool FC manager Bill Shankly when he famously swapped his team’s white shorts and socks for red ones, a choice that still stands today and has become iconic in world football.

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Finale at Probably The Best Football Parties Football 2018

Some 1,000 football fans and beer lovers celebrated the finale of the world’s most anticipated football tournament at Carlsberg’s “Probably The Best Football Parties”.

Some 1,000 football fans and beer lovers celebrated the finale of the world’s most anticipated football tournament at Carlsberg’s “Probably The Best Football Parties”.

Some 1,000 football fans and beer lovers celebrated the finale of the world’s most anticipated football tournament at Carlsberg’s “Probably The Best Football Parties” across 9 locations held concurrently across key cities in West and East Malaysia!

A total of eight lucky winners at selected party locations during the Third Placing and Finals matches walked home with huge smiles as they won official autographed football jerseys by football professionals namely Thierry Henry, Neymar Jr, Cristiano Ronaldo, Andrés Iniesta, and Dele Alli!

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The Final Roar with Tiger Beer

Fans at Tiger Beer's final football viewing party at The Square, Publika

Fans at Tiger Beer’s final football viewing party at The Square, Publika

Excitement was at its peak as Tiger Beer, Malaysia’s No. 1 beer, gathered hundreds of footie fans together to watch the biggest game of the year. As the final whistle blew, the atmosphere at The Square, Publika, was one of raw excitement as fans uncaged their passion for football and cheered for the winning team at the Tiger Beer’s final viewing party. Continue reading

Uncage your passion this football season with Tiger Beer

Tiger Football Viewing Parties

Tiger Football Viewing Parties

Footie fans – are you ready? Tiger Beer is back with the best viewing parties for the most awaited football event of the summer! Big games, big screens, and big fun – there are viewing parties all over Peninsular Malaysia lasting the whole tournament. Continue reading

“Probably The Best Football Beer” Campaign Ever by Carlsberg!

football1Over 3,000 parties, rewarding prizes like trip to Liverpool FC match in UK, jerseys, umbrellas, bottle and can cooler sleeves and an online game to keep the football fever alive

Kuala Lumpur, 7 June 2018 – Calling all footie fans! As the countdown begins to the most anticipated football event of the year, this is your chance to score limited-edition merchandise from Carlsberg’s “Probably The Best Football Beer” campaign. The campaign calls out to beer lovers and football fans alike to collect merchandise of their favourite country namely England, France, Germany, Brazil, Spain and Portugal.

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Banker wins the Tiger FC’s hunt for ‘The Ultimate Fan’

All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

All to play for as the four Tiger FC The Ultimate Fan finalists go head-to-head on the main stage

The final whistle has been blown and the referee’s decision is final, the Tiger FC’s ‘Ultimate Fan’ has ascended the throne! Tiger FC has again embarked on a nationwide hunt to identify 70 football gurus, through quizzes, at various clubhouse activations during the 2016/17 season. 30of these strong and wise footie contenders have made it to join Tiger FC’s Big Away Game at The Beer Factory, Sunway Giza to battle it out to earn the coveted title, ‘The Ultimate Fan’. Continue reading

HUNT FOR THE ULTIMATE FAN RETURNS

Tiger FC Brand Ambassadors explaining the mechanics of the app

Tiger FC Brand Ambassadors explaining the mechanics of the app

Here’s some good news for all football enthusiasts in Malaysia. Tiger FC is back yet again to reward 70 walking football encyclopaedias with Samsung 40” LED TV throughout this 2016/17 season. If you are known amongst your friends as a pundit of everything football and have a burning passion for the sport, then take up Tiger FC’s challenge and compete against other footie whizzes in Malaysia to win the coveted crown, Tiger FC’s Ultimate Fan. Continue reading