Sharing Good Taste with a Raspberry Twist by 1664 Rosé, a newest variant of 1664 Blanc
SHAH ALAM, 3 December 2021 – 1664 Blanc today owns the centre stage of the country’s wheat beer development as consumers prefer its premium quality, iconic blue bottle and refreshing taste that comes with a fruity twist. Building on the runway success of the French’s wheat beer in product innovations, Carlsberg Malaysia launches a brand-new variant, 1664 Rosé, a wheat beer with a hint of raspberry, sharing good taste with consumers. Santé! (Cheers)
“1664 Blanc is the leading brand in our premium portfolios and has been growing steadily these years albeit the pandemic. This evening, we are excited to host you over a ‘good taste with a twist’ dinner where you can experience the playfully elegance 1664 Rosé, our French premium wheat beer with a hint of raspberry in a tantalizing delicious pink-amber brew,” said Carlsberg Malaysia’s Managing Director, Stefano Clini, in a media launch held at Envi Skydining, Menara TA One, KL. Continue reading
