1664 Blanc bridges French and Malaysian cuisine in Bon Appetit-lah campaign.
Elevate gastronomic experiences at home with French-Malaysian 1664 Blanc recipes and stand to WIN premium cookware set, luxurious holiday packages post MCO and more!
Shah Alam, 8 June 2021 – French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO). To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!Continue reading →
Add a touch of elegance to your dinner with the world’s only BLUE lighted bottle or gift your loved ones a limited-edition Somersby Sparkling Festive Pack!
Shah Alam, 12 December 2019 – Be jolly and merry this Christmas with 1664 Blanc and Somersby as extraordinary and sparkly merchandise are up for grabs from now till December 31st! 1664 Blanc will elevate your Christmas moments with its iconic BLUE fairy light bottles for that added touch of elegance exclusively this Christmas. Celebrating the season of giving, Somersby introduces its Somersby Sparkling Festive Pack, that’s bound to be the most wonderful gift for your loved ones! Continue reading →
Premium French wheat beer 1664 Blanc shares good taste with haute cuisine in grandiose fashion in celebration of Bastille Day
Kuala Lumpur, 12 July 2019 – Kronenbourg 1664 Blanc, French’s No.1 premium wheat beer, presented media and guests with an exclusive dining experience themed “Dinner In Blue”. 1664 Blanc provided a spectacular dining experience in true blue fashion befitting its campaign to emphasise on the colour BLUE.
The venue, Chateau de Caffeinees was draped in blue and adorned in opulent décor depicting the iconic blue-hued bottle and one of the colours of the French flag, illuminating a cool ambience.