The auspicious double celebration of Tiger Beer’s 88th anniversary and the Year of the Rat marks a new beginning filled with abundant giveaways and promotions.
KUALA LUMPUR, 7th January 2020 – Tiger Beer, Malaysia’s No. 1 beer1, welcomed the Year of the Rat with a grand launch event held at Pavilion Kuala Lumpur followed by a delectable dinner at the Grand Imperial Restaurant. Heineken Malaysia Berhad’s (HEINEKEN Malaysia) management team, trade partners and members from the media unveiled a new chapter together. The double celebration of Chinese New Year and Tiger Beer’s auspicious 88th anniversary stayed true to the promise of ‘Double the Huat’ with an array of activities and performances. Continue reading →
Usher in the beginning of the Year of the Rat with an abundance of promotions and festive giveaways as Tiger Beer doubles the celebration on its auspicious 88th anniversary.
KUALA LUMPUR, 20th December 2019 – Chinese New Year is a time full of hopes for prosperity, happiness, and reasons to celebrate. For Tiger Beer, Malaysia’s No. 1 beer1, there’s another cause for celebration in the Year of the Rat – 2020 marks its auspicious 88th anniversary. In honour of this double celebration, Tiger Beer is sharing the prosperity with consumers with its campaign ‘Double the Huat’.
Tiger Beer Marketing Manager Pearly Lim (middle) with HMB management team
Beer fans have a cool new brew to experience from today, with the official launch of new Tiger Crystal. Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different.
The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavour and pale golden colour to the new brew. Combined with the crystal cold filtration, this results in an exceptionally refreshing, crisp and pure lager with a lower bitterness.Continue reading →
The final whistle has blown on Tiger Street Football 2019, with team Hyper Rich from Klang Valley region lifting the trophy and taking home the grand prize of RM10,000, presented by football legend and Tiger Street Football Ambassador Rio Ferdinand. The Grand Finals, which took place at the Tiger Street Football Festival held at TREC KL, saw the best eight teams from across Peninsular Malaysia meet to battle it out for the title after a series of National Qualifiers held earlier this month. Continue reading →
Sign up to showcase your football skills and stand to win RM10,000
presented by legendary football star and Tiger Beer Brand Ambassador
KUALA LUMPUR, 3rd July 2019 — Tiger
Beer, Malaysia’s No. 1 beer1,
is taking football back to the streets with the return of Tiger
Street Football. Tiger Street Football tournaments will soon be
coming to a town near you – providing a platform for streetwise
stars to uncage their skills and prove that they have what it takes
to be the best. Following a series of Regional Qualifiers kicking off
in July, the top-rated teams will compete against each other at the
Grand Finals to find the ultimate champions. The winners will walk
away with a cash prize of RM10,000, a trophy presented by legendary
football star and Tiger Beer Brand Ambassador Rio Ferdinand, and of
course, the ultimate bragging rights!
The emcees posing with Zhu Bajie during the Tiger CNY launch dinner at the Copper Mansion, PJ
Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media. Continue reading →
Tiger Beer, Malaysia’s No. 1 Beer, wants to start a conversation about a pressing issue, yet not often spoken about, among Malaysians –why are we so afraid to follow our dreams? It is no secret that many people feel pressured into careers by the expectations of family and society, and financial concerns can stop us from taking a risk. However, with a recent survey showing that 70% of Malaysians weren’t happy in their current jobs, is it time to awaken our courage?
Fans at Tiger Beer’s final football viewing party at The Square, Publika
Excitement was at its peak as Tiger Beer, Malaysia’s No. 1 beer, gathered hundreds of footie fans together to watch the biggest game of the year. As the final whistle blew, the atmosphere at The Square, Publika, was one of raw excitement as fans uncaged their passion for football and cheered for the winning team at the Tiger Beer’s final viewing party.Continue reading →
Footie fans – are you ready? Tiger Beer is back with the best viewing parties for the most awaited football event of the summer! Big games, big screens, and big fun – there are viewing parties all over Peninsular Malaysia lasting the whole tournament.Continue reading →
L-R Liew Nyuk Foong, Chua Ming Teck and Ng Poh Gaik, Tiger Shopper Sweep Grand Prize Winners
“Tiger Shopper Sweep”, an initiative by Tiger Beer for its 2018 Chinese Year campaign concluded successfully. Three loyal consumers were rewarded with RM6,000.00 worth of items in total from a Tesco store in the Klang Valley.